Ten truths on analyst relations (AR) for tech companies and startups by Ludovic Leforestier (LinkedIn), IIAR> Board Member at Digital4Europe 20th May 2021.
Analyst relations is perceived either as obscure or the privilege of large, established, technology vendors who have ample people resources and large budgets to subscribe to the likes of Gartner, IDC, Forrester, Omdia, etc. Yet, the upside is immense: being mentioned as a cool vendor or evaluated in a Gartner Magic Quadrant trumps any other form of endorsement to build credibility and there are other, more important, benefits in engaging with industry analysts. This session will go through the stages of analyst relations for growth companies and vendors –and it’s ROI.
Learning outcomes
- 1. What are analyst relations?
- 2. Do you need to pay for play and what are the rules of engagement?
- 3. What is the ROI from AR?
Top 10 truths on analyst relations (AR) for startups
1. Analysts are the alpha and omega of the influence game
2. Growth isn’t the only outcome… nor the first one
3. It’s never too early to engage
4. Analysts will save you time and money
5. Don’t pay to play
6. Only buy what you truly need
7. Using a PR agency to do AR as a side hustle will fail
8. Find the right analysts and influencers for you
9. Cut the fluff, prep it, own it.
10. Marathon has AR in it
Bottom-line: analyst relations can provide startups with an unfair advantage.
Keywords: IIAR>, analyst relations, AR compass, marketing
Links:
- Full blog post on Starsight.biz: 10 truths on Analyst Relations for tech startups.
- YouTube video
Discover more from The IIAR> Institute of Influencer & Analyst Relations
Subscribe to get the latest posts sent to your email.