
Five months ago, we wrote about ISG’s November 2023 acquisition of Ventana Research: “ISG is seeking new avenues for growth, and Ventana’s strong reputation and capabilities make them a promising addition. ISG’s research portfolio (outside of sourcing advisory) now include ISG Provider Lens™ (service provider evaluation research), ISG Provider Services (go-to-market research and support for service providers), ISG ProBenchmark® (SaaS-based pricing intelligence platform) and ISG Events (producer of industry conferences and webinars) –and Ventana which should keep its brand”.
Mark Smith, founder of Ventana Research, and now Partner, ISG Software Research stated “ISG, with the acquisition of Ventana Research, now offers enterprises a comprehensive suite of services that span the entire technology industry with over 900 client advisers working with enterprises year-round. Now, with the combination of Ventana Research’s expertise in software research, ISG and Ventana Research can assist enterprises in assessing, selecting, sourcing, negotiating and managing the change with technology investments, from software and service providers to managed outsourced providers”.
So where are ISG and Ventana Research now, five months in? Find out in our upcoming Analyst Firm Update Webinar, as we check in with key figures from both ISG and Ventana to assess the new face of ISG + Ventana and explore how the emergence of this new research powerhouse is bringing fresh perspectives and innovation to the table.
Our guests from ISG + Ventana will be:
- Mark Smith / Partner and Head of Software Research, ISG (LinkedIn)
- Jan Erik Aase / Partner and Global Head of ISG Provider Lens in ISG, ISG (LinkedIn)
- John Boccuzzi / President of ISG Research, ISG (LinkedIn)
- Paul Reynolds / Chief Research Officer for Partner Provider Services, ISG (LinkedIn)
This IIAR> Webinar will be hosted by:
- Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn)
- Nathan Herrman / IIAR> NA Chapter Co-Lead and AR Manager, Cradlepoint (LinkedIn)
Date> Thursday 25th April 2024
Time> 0700 PDT / 1000 EDT / 1500 BST / 1930 IST (other time zones)
Slides and recording is available on the IIAR> Members Area
- The presentation slides of this webinar is available to Members on the IIAR> Members file library.
- The full recording of this webinar is available to Members on the IIAR> Members video library.
- Become an IIAR> member today to receive access to the LIVE streaming or to the stored content
Video highlights
Previous posts on ISG and Ventana research
- IIAR> Analyst Firm Webinar Highlights: Mark Smith, Jan Erik Aase, John Boccuzzi and Paul Reynolds / ISG + Ventana (4/24)
- IIAR> Analyst Firm Webinar: ISG + Ventana, 25th April
- ISG acquires Ventana: a game-changer in the making?
- IIAR> Xmas Party 2022
- IIAR> Analyst Firm Webinar: Ventana
- The IIAR “Tragic Quadrant”
- The IIAR Analyst Firm of the Year 2014
- IIAR> USA Virtual AR Forum: 2012 Predictions
- And the IIAR Analyst of the Year 2011 is…
- Expanding AR’s Toolbox: Non-traditional AR Services (05/25)
- IIAR> Analyst Firm Webinar Highlights: Mark Smith, Jan Erik Aase, John Boccuzzi and Paul Reynolds / ISG + Ventana (4/24)
- IIAR> Analyst Firm Webinar: ISG + Ventana, 25th April
- ISG acquires Ventana: a game-changer in the making?
- IIAR> Analyst Firm Webinar: What does ISG research stand for?
- IIAR> Analyst Firm Webinar: ISG with Jan Erik Aase / Partner & Principal Analyst
- The IIAR> Tragic Quadrant 2018
- IIAR Roundtable Findings: How similar are the Sourcing Advisor Relations and Analyst Relations roles in the US? . . .
- IIAR Webinar: the state of Advisor Relations: Europe (1 Feb) – Rescheduled
- IIAR Webinar: the state of Advisor Relations: Europe (13 Dec) and North America (14 Dec)
Other IIAR> Analyst Firm Webinars
- IIAR> Independent Analyst Panel, 23rd June 2026
- IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
- IIAR> Analyst Firm Webinar: Omdia (04/26)
- IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
- IIAR> Analyst Firm Webinar: IDC (02/26)
- IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
- IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
- IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
- IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
- IIAR> Analyst Firm Webinar: BARC (09/25)
Discover more from The IIAR> Institute of Influencer & Analyst Relations
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