The IIAR> Institute of Influencer & Analyst Relations / IIAR> Analyst Firm Webinar: ISG + Ventana, 25th April

IIAR> Webinar with ISG + Ventana Cover Image

Five months ago, we wrote about ISG’s November 2023 acquisition of Ventana Research: “ISG is seeking new avenues for growth, and Ventana’s strong reputation and capabilities make them a promising addition. ISG’s research portfolio (outside of sourcing advisory) now include ISG Provider Lens™ (service provider evaluation research), ISG Provider Services (go-to-market research and support for service providers), ISG ProBenchmark® (SaaS-based pricing intelligence platform) and ISG Events (producer of industry conferences and webinars) –and Ventana which should keep its brand”.

Mark Smith, founder of Ventana Research, and now Partner, ISG Software Research stated “ISG, with the acquisition of Ventana Research, now offers enterprises a comprehensive suite of services that span the entire technology industry with over 900 client advisers working with enterprises year-round. Now, with the combination of Ventana Research’s expertise in software research, ISG and Ventana Research can assist enterprises in assessing, selecting, sourcing, negotiating and managing the change with technology investments, from software and service providers to managed outsourced providers”.

So where are ISG and Ventana Research now, five months in? Find out in our upcoming Analyst Firm Update Webinar, as we check in with key figures from both ISG and Ventana to assess the new face of ISG + Ventana and explore how the emergence of this new research powerhouse is bringing fresh perspectives and innovation to the table.

Our guests from ISG + Ventana will be:

Mark Smith / Partner and Head of Software Research, ISG (LinkedIn)
Jan Erik Aase / Partner and Global Head of ISG Provider Lens in ISG, ISG (LinkedIn)
John Boccuzzi / President of ISG Research, ISG (LinkedIn)
Paul Reynolds / Chief Research Officer for Partner Provider Services, ISG (LinkedIn)

This IIAR> Webinar will be hosted by:

Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn)
Nathan Herrman / IIAR> NA Chapter Co-Lead and AR Manager, Cradlepoint (LinkedIn)

Date> Thursday 25th April 2024
Time> 0700 PDT / 1000 EDT / 1500 BST / 1930 IST (other time zones)

Slides and recording is available on the IIAR> Members Area

The presentation slides of this webinar is available to Members on the IIAR> Members file library.
The full recording of this webinar is available to Members on the IIAR> Members video library.
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