Guest posts for the IIAR website
I was delighted to host the IIAR> (Institute of Industry Analyst Relations) Analyst Relations forum yesterday in a very sunny and hot London. It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences. Fionnula […]
[Guest Post] IIAR> UK AR Forum: Sales and Social Media Debated Read More »
Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at
What’s happening at Yankee Group? Read More »
A New Approach to Market Analysis for the Evolving Mobile Communications Industry An argument in favour of multi-disciplinary analysts By: Saverio Romeo, Frost The mobile communications industry has been infrastructure-centric for a long time. The core has been the network. The value added has been the services offered on this network. For many years, voice
[GUEST POST] An Analyst’s Take on the Crisis in AR by Saverio Romeo / Frost & Sullivan Read More »
This interview of chat with Dane Anderson / CEO Springboard Research by @SAJEIdeas contains a few learnings that are applicable to other geographies, in particular that personal relationships matter more than in the USA.
[GUEST POST] 7 Insights to Great Analyst Relations Read More »
In the second of his series of guest posts on AR careers, @marcduke looks at the skills required to succeed in AR and how to keep them in good shape.
[GUEST POST] So Where AR You Going? – part 2 Read More »
I first encountered the heady world of AR in 1997 as a lowly account executive. The PR agency I worked for, Text 100, was the main agency for Microsoft in Europe. It had a very, very small AR programme which was passed around and found its way to me. That’s where my AR journey began. As the AR profession has matured, the question of where AR as a career is going is a serious one that merits consideration.
[GUEST POST] So Where AR You Going? – part 1 Read More »
In this post, Curt Monash of Monash research discusses the link between vendor patronage and bias -a fascinating and must read for any AR person!
The Bottom Line: Influencers Who Adopt Multiple Influencer Types Emerge As Market Makers
Market makers create tremendous influence in the market. Today’s savvy influencers adopt multiple influencer types to gain market maker status. A true market maker will master at least four influencer types. For example, some industry analysts earn market maker status by authoring books, writing for media publications, facilitating peer to peer sessions, delivering training, advising clients via consulting, keynoting events, and partnering with academia. Management consultants who author books, gain a column on a blog such as Forbes, and run focused events achieve market maker status. Blogger media moguls who write industry analyst reports, lead training sessions, and speak at events gain market maker status. Expect legacy models to be blown up as new firms of market makers emerge and continue the disinter-mediation of the influencer market.
Quocirca published back in 2007 a report on out how not to treat members of the analyst community -it should certainly be compulsory reading for anyone entering the world of AR.
[Guest Post] The Use and Abuse of Analysts (poor things) Read More »
AR is an art and science; if you measure everything you take the art out of it. Social media and marketing measurement software is starting to provide the data, but there must always be a place for intuition and personal relationships.
[GUEST POST] It’s the quality of the quantity that counts….. Read More »
I’m fast becoming a big believer in virtual events as an essential part of a comprehensive AR strategy. There are many reasons for my enthusiastic position on virtual events.
Read on this guest post from Fred McClimmands on when and why are outsourcing and insourcing of AR viable options.
[GUEST POST] Outsourcing Analyst Relations: A viable option? by Fred McClimans Read More »
Are you hitting the AR glass ceiling?
[GUEST POST] Help – I have just hit the glass ceiling Read More »
James McGovern has posted this on his blog (Enterprise Architecture: From Incite comes Insight) recently: Analyzing the Analysts: Comparison of Gartner and Forrester and I thought it was too good not to cross-post. So here you go, what do you think?
[Guest post] Evan Quin’s take on V3.
[Guest post] V3: It’s All About the Analysts Read More »
Recently, I’ve done joint announcements with Oracle, SAP, HP, Tibco, Software AG and HP. As you can imagine, I’ve had varying relationships with each and I’m happy to report that the state of the A/R industry is good and that we can work together.
[GUEST POST] Doing a Joint Announcement with Your Competitors Read More »
Josh50_2Josh Bernoff, yes as in Josh Groundswell Bernoff, from Forrester posted recently a great post on what analysts actually do. Now, it’s not a new subject but it’s still pretty difficult to explain to your mother. Joes does it elegantly and kindly accepted my request to reblog it here.
[GUEST POST] Josh “Groundswell” Bernoff on What do analysts actually do? Read More »
Level 3 part 1: How Vendors Leverage Analyst Subscriptions
EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from…
In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but also, in many cases, it is possible to pay to have access to their research and, with certain firms to the analysts themselves, through an analyst subscription.
[GUEST POST] Analyst Relations Basics – part three Read More »
One in-house AR who used to work in PR pointed out yesterday that for some IT firms, even getting on the radar of the industry analysts is of value, so perhaps I was a little harsh. While I accept his point, I contend that unless the initial awareness-raising is followed up with a systematic engagement programme, even a light one, it’s of very little real value in the longer term. Which leads me nicely into today’s topic: Level 2: AR as a Two-Way Conversation.
[GUEST POST] Analyst Relations Basics – part two Read More »
I generally contend that AR programmes can have three levels of sophistication. Today I will look at the most basic (and ineffective) level and I’ll follow it up with a discussion of more advanced AR over the next couple of days.
[GUEST POST] Analyst Relations Basics – part one Read More »
