Quocirca published back in 2007 a report on out how not to treat members of the analyst community -it should certainly be compulsory reading for anyone entering the world of AR.
[Guest Post] The Use and Abuse of Analysts (poor things) Read More »
Level 3 part 1: How Vendors Leverage Analyst Subscriptions
EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from…
In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but also, in many cases, it is possible to pay to have access to their research and, with certain firms to the analysts themselves, through an analyst subscription.
[GUEST POST] Analyst Relations Basics – part three Read More »
