Author Archive | Marc Duke

[GUEST POST] Influencer relations so much more than going from an A to I

Marc Duke profile picture

I’ve been in AR for a long long time, so long that when I started (working at Text 100 representing Microsoft in Europe – yup I am showing my age!) reaching out to industry analysts while at a PR agency most of the analysts I spoke to thought I had called the wrong department. Almost 20 years later (yikes!) and AR is cool again, especially if it is part of your influencer relations strategy.

You missed that trend? Let me explain, today everyone is an influencer (wasn’t that always the case?) and if you work in marketing you need to reach out to them to ensure you can influence their thinking and in turn they will influence your customer, or if you are an agency practioner your clients’ customer.

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[GUEST POST] So Where AR You Going? – part 2

Marc Duke profile pictureIn the second of his series of guest posts on AR careers, Marc Duke (@marcduke, LinkedIn looks at the skills required to succeed in AR and how to keep them in good shape.

The IIAR will also be hosting a teleconference for members to discuss the issues raised on May 3rd at 4 pm BST/11 am EDT.

So what does AR do then…?

Without wishing to sound trite, the answer to this question is dependent on a number of factors such as:

  • Size of company
  • Size of team
  • Experience/expertise of staff
  • How “AR-friendly” the organisation is

AR can cover any of the following:

  • Proactive outbound communications to support PR, marketing and sales
  • Inbound communications to support product or business strategy development
  • Reactive communication to support research questions and consulting requests from the analysts 

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[GUEST POST] So Where AR You Going? – part 1

Marc Duke profile pictureWhat do you need to do to reach the top level in AR? Is it vital to work in the US? And what’s the future for the role of analyst relations? In a series of guest posts, Marc Duke (@marcduke, LinkedIn) will be looking at the issues surrounding AR careers and at how things may evolve in the coming years.

It’s a topic that’s important to all of us who work in AR and we welcome your thoughts and comments. The IIAR will also be hosting a teleconference for members to discuss the issues raised on May 3rd at 4 pm BST/11 am EDT. Continue Reading →

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[GUEST POST] It’s the quality of the quantity that counts…..

Marc Duke profile pictureToday’s post is from Mark Duke (blog, @marcduke, LinkedIn), who is an independent AR consultant. See also this post on AR measurements by @elliewarner.

I picked up on Forrester AR discussion about examples of the quantified business value generated by AR. (see here) for full details. Continue Reading →

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[GUEST POST] Help – I have just hit the glass ceiling

Marc Duke profile picturePosted originally on Marcduke’s Blog, thanks to Mark for his permission to repost.

I have been having a number of great conversations with members of the AR fraternity about all things AR. Smart people whose work I respect and opinions I value too.

One of the comments that really got me thinking (and now finally blogging) was as follows (paraphrased as this was a conversation I had a while back):

‘The problem I have is that I feel I have hit a glass ceiling with AR, there is only so far I can go with it. Plus in the organisation I work in, its part of the PR framework and I feel there is a limit to what I can do’

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