The IIAR will also be hosting a teleconference for members to discuss the issues raised on May 3rd at 4 pm BST/11 am EDT.
So what does AR do then…?
Without wishing to sound trite, the answer to this question is dependent on a number of factors such as:
- Size of company
- Size of team
- Experience/expertise of staff
- How “AR-friendly” the organisation is
AR can cover any of the following:
- Proactive outbound communications to support PR, marketing and sales
- Inbound communications to support product or business strategy development
- Reactive communication to support research questions and consulting requests from the analysts