Author Archive | andreaedwards

[GUEST POST] 7 Insights to Great Analyst Relations

[This interview was originally by Andrea Edwards (@SAJEIdeas) from SAJE on their blog. This post contains a few learnings that are applicable to other geographies, in particular that personal relationships matter more than in the USA.]

A chat with Dane Anderson, CEO and Executive Vice President, Springboard Research, Singapore 

I had the pleasure of working with Dane Anderson when we were both at IDC. Dane is a terrific person and I have tremendous respect for him as an analyst, and his deep knowledge of the ITC industry, especially in Asia Pacific, is extremely impressive. But then he has been doing this for a long time. On another level, I have also found it extremely encouraging  watching Springboard Research grow into one of the most influential analyst firms in Asia Pacific in a very short time – not just because they deliver great research, but because they are motivated by passion, integrity and honesty. It’s a great story in its own right.

Always supportive of my ventures, I asked Dane if I could interview him for my blog, focusing on how ITC vendors could achieve greater results working with the industry analyst community.

Here’s what Dane had to say:

1.   How does Asia Pacific measure up with its analyst relations programs? Continue Reading →

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