[GUEST POST] Crunching the analyst firm numbers – what do they tell us about Gartner, Forrester, IDC & others?
Analysis of analyst firms numbers by @IntelligenAR
Guest Posts
Guest posts for the IIAR website
[GUEST POST] Doing a Joint Announcement with the Competition, How to Cooperate
Guest post from @johnsimmonds on handling coopetitive announcements #archat
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[GUEST POST] The Final Countdown… or how to survive attending MWC 2013
[GUEST POST] The Final Countdown… or how to survive attending MWC 2013
By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy
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[GUEST POST] A tale of two sales teams – an analysis of Gartner’s & Forrester’s 2012 financials
Dave Noble / Intelligen AR (@IntelligenAR, LinkedIn) recently posted a good insight on his blog at looking in to the financial results of Gartner and Forrester. To go directly to the article click this link. If you ever wanted evidence that success in the analyst business is about more than good research, then the latest
[GUEST POST] How AR is Doing: An Ex-AR Practitioner’s View from the Other Side, by Evan Quinn / ESG
@evanquinn on why gatekeeper AR is risky, why PR mindset doesn’t work, who does AR well and more!
[GUEST POST] Six steps to get value for money from your analyst contracts
Guest post by Duncan Chapple (@duncanchapple) We recommend six steps for firms wanting to get more value from analysts: Audit, Benefits, Options, Goals, Portfolio design, Negotiate.
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[Guest Post] Humpty Gartner’s Logic
Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection A client of mine was talking to a Gartner analyst recently and learned, to his delight, that the analyst had given a particular prospect a clear steer in his direction. “They’re a mid-sized company and they asked for my advice on
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[Guest Post] Analysts are treated inhumanely
By: Duncan Chapple, Consultancy Director at Loudhouse This is an independent opinion piece submitted by an IIAR member and AR professional – it does not represent the official views of the IIAR. Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst
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[Guest Post] A Member’s View: Forrester’s marketing pitch at the IIAR> London AR Forum
Summary of @tpohlman @forrester briefing at the @iiar London Forum #playbooks
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[Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously
By: Dr Neil Pollock, University of Edinburgh Business School After several years’ research on industry analysts and IT Research firms there are some interesting conclusions to be reached on how industry analyst firms are exerting influence on IT vendors and their product markets. This is just a snapshot of some of Dr. Pollock’s findings. 1.
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[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest
By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be
[GUEST POST] Maximizing the impact of an analyst briefing, by Richard Stiennon / IT-Harvest
By Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner (LinkedIn, @rstiennon) In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the
[GUEST POST] Will the real leader please stand up?
Guest post from @stcrossgroup on AR professionals career development: Will the real leader please stand up?
[GUEST POST] Will the real leader please stand up? Read More »
[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe
Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission. Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise. See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management.
[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe Read More »
[GUEST POST] Big Dogs don’t yap: the secret ingredient for MQ success
Blog courtesy of: Simon Levin (IIAR Board Member) What is it that makes the difference when it comes to making the step up into the Leaders section of Gartner’s Magic Quadrant? Ever wondered what companies who gain recognition as Leaders have in common? Having seen four of our MQ Tune-Up clients gain Leaders status for the
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[Guest Post] Does the consulting approach beat published research?
By: Simon Levin, The Skills Connection / IIAR UK Co-Chapter Lead We saw an interesting blogging spat last week between Stanton Jones of ISG and Lydia Leong at Gartner, with the flames fanned by tweeted comments from Phil Fersht of HfS. The row was centred on some research published recently by Lydia on managed hosting providers, but
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[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin
I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me. It was at the London IIAR> AR Forum in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry.
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[GUEST POST] An Insider’s Guide to Technology Analysts by Cormac Foster
Guest post by @cormacfoster on what do technology industry analysts really do? #readwriteweb
[GUEST POST] An Insider’s Guide to Technology Analysts by Cormac Foster Read More »
[GUEST POST] The Wi-Fi isn’t working!
I’m here at an analyst conference, trying to combine a seamless online and offline experience. The presentations are compelling, the panel discussions are lively, and I should be using social media to augment and amplify the information I’m soaking up from my seat in the second-to-back row. Except that I can’t. Because, as usual, the Wi-Fi
[GUEST POST] The Wi-Fi isn’t working! Read More »
[GUEST POST] Timing is everything
There’s no penalty for jumping the gun On your marks. Get Set. Go. When the starting gun goes off, there is always going to be a rush of adrenalin, a surge of excitement, and a striving to get up to speed and do your best. But when the starting gun goes off in relation to
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