Guest Posts

Guest posts for the IIAR website

Sven Litke / KEA

[GUEST POST] Building credibility to boost sales with IT Analyst Relations

Leave a Comment / AR, Guest Posts, Guest posts - AR pros, tips /

By Sven Litke (@SvenLitke, LinkedIn), Kea Company, first published on Influencer Relations and Marketing. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as opposed

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The Gartner Godfather, illustration from the 1972 movie for a blog post by Jonathon Gordon / EMI on Gartner on the IIAR website

[GUEST POST] Analysts’ Dirty Little Secrets

3 Comments / AR, AR debates, EMI, ethics, Gartner, Gartner Magic Quadrant, Guest posts - Analysts, Netscout /

NetScout is crying foul against Gartner. The NetScout lawsuit against Gartner has raised the ‘pay-for-play’ specter once again. Whether this is a case of a vendor just peeved at their spot on the GMQ or they have a legitimate grievance, I am not in a position to judge Whether NetScout will be successful with their

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Henrietta Lacey-Gutsell / CGI (IIAR)

[GUEST POST] Gartner Updates: Notes from the AR regional briefing in the UK

7 Comments / Gartner, Guest Posts, Guest posts - AR pros, IIAR> /

By Henrietta Lacey-Gutsell / CGI (@henriettalacey, LinkedIn) Gartner has its ‘listening hat’ on at the UK AR Regional Briefing Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and

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Eria Odhuba (IIAR)

[GUEST POST] Can you build a meaningful relationship with analysts, even if you don’t pay them?

3 Comments / AR, AR Best practices, Guest Posts, Guest posts - AR pros, The Comms Crowd /

By Eria Odhuba (@eodhuba, LinkedIn), resident analyst relations lead at The Comms Crowd  “We have a problem with analysts,” I hear you say. “You have to buy analyst services to have a good relationship with them,” has got to be the most common phrase any analyst relations professional hears from colleagues. Cynicism reigns when it comes to judging

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Click to tweet - illustration on post by Jonathon Gordon / EMI on the IIAR blog

[GUEST POST] Analyst value does not equal word count

Leave a Comment / AR, AR debates, Guest Posts, Guest posts - Analysts /

Yesterday I was reading a thread (here) on the IIAR (Institute of Industry Analyst Relations) LinkedIn group regarding Analysts’ adoption/use of social media and it got me to thinking.. It was claimed that the CIO did not see social media as an ‘appropriate source’ of analyst information. Maybe it’s because the analysts themselves have conditioned

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The missing dot in the Magic Quadrant, by Jonathan Gordon (IIAR website)

[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics

Leave a Comment / AR, AR Best practices, EMI, Gartner, Gartner Magic Quadrant, Guest Posts, Guest posts - Analysts /

Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or rather something that didn’t appear to be there. That something was

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[GUEST POST] The importance of business ethics

4 Comments / AR, AR Best practices, AR debates, ethics, Guest Posts, Guest posts - AR pros, IIAR>, Kea /

Originally posted by Bram Weerts from KEA on BramWeerts.com: Non-Academic Views. On the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a panel that will discuss what the ethical standards should be across the analyst industry. Kind  as they are at the IIAR, they have invited me to take place

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[GUEST POST] “This position has now been filled” – IIAR and Job Postings

1 Comment / Dennington AR, Guest Posts, Guest posts - AR pros, IIAR> /

By Caroline Dennington / Symantec (@CDennington, LinkedIn). When the IIAR was first formed, one of its goals was to enable members to help each other achieve their goals. Primarily this has taken the form of sharing best practice, but we also recognised the value in publishing job postings – analyst relations is quite a specialist field, after

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The IIAR> Institute of Influencer & Analyst Relations
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