Guest posts for the IIAR website
A few months ago, I joined IIAR>’s webinar focused on the IIAR> Analyst Relations Professional and Team of the Year 2017. Every year, the IIAR> awards analyst relations (AR) professionals and teams based on the results of an annual survey shared with the global industry analyst community. The survey gathers the analysts’ collective insight on AR …
[GUEST POST] How to lose an industry analyst in 10 days (and ways) Read More »
I thoroughly enjoyed and could very much relate to Jon Reed’s recent post, How to screw up a vendor analyst day – in 12 simple steps. So much so that I’m inspired to write my own take on how to create a more compelling analyst event that’s more rewarding for all involved. Vendors spend a lot of …
[GUEST POST] How to Create a More Compelling Analyst Event Read More »
I’m the most hated person at my company today. Informatica is holding its customer conference in a few weeks and we’re running around like chickens with our heads cut off to prepare for it. I just blasted out the most obnoxious email to colleagues who are preparing speeches for Informatica World, forcefully reminding them that …
[GUEST POST] Why AR Managers Should Fret About Quote Policies by Peggy O’Neill Read More »
By Theo Pristley (@tprstly, LinkedIn), originally posted here on Forbes and republished with his express permission. Co-authored with Ian Gotts (@iangotts, LinkedIn), tech advisor, investor, speaker and author.) You’re an innovative and growing startup, I get that. You’ve got a fab new product or service that’s going drive dramatic benefits for enterprise customers, I get that. You’ve even …
[GUEST POST] Why Startups Need Analyst Relations More Than Growth Hacking Read More »
Investor relations just took over Analyst Relations at Tata Consultancy Services, an IT Services giant. Is IR about to eat AR for lunch? TCS has decided on the reorganisation after a year that included significant leadership changes in the firm’s analyst relations team. In most tech organizations, AR sits within corporate marketing. This has been a …
This post by Adrian Sanabria / Threatcare (@sawaba, LinkedIn) was first published here on his blog. Lessons I learned trying to make the most of vendor briefings I’ve always been a sort of ‘cut-to-the-chase’ kind of guy. I’m self-taught when it comes to security and technology. Over the years, I’ve learned how to skim through …
[GUEST POST] What is your product and what does it do? by Adrian Sanabria / Threatcare Read More »
The final speaker agenda is being nailed down, and the Global Mobile Awards judges have now announced their shortlist. However, there’s no resting on your laurels when it comes to Mobile World Congress (MWC) Barcelona outreach. Next on the action list is the extremely important task of your analyst outreach strategy. Industry analysts play a …
[GUEST POST] Engaging with mobile analysts … now’s the time! Read More »
On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been …
[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies Read More »
By Suzannah Archibald (LinkedIn, @suzannah_a), Head of Analyst Relations at CCgroup. IDC is usually one of the better analyst houses I encounter. They usually show tight co-ordination amongst their end-user practices, and reach out and access their client and subscriber database across over 10,000 IT decision-maker professionals (and counting). So, in mid-2017, what’s changed at IDC? And how …
Webinar fatigue is now as common as the cold Let’s face it, to say the webinar scene is overcrowded would be a monumental understatement. Webinar fatigue should come as no surprise. After all, I seem to receive a new webinar invitation every other day. While many of them sound super interesting, who has time to …
[GUEST POST] Webinar Fatigue and How to Overcome it Read More »
Working with sales is easy. Just think like a salesperson! Working with sales should come naturally to a marketer once you get into the head of your sales colleagues. More than once I have been accused by my colleagues of “sounding like a salesman”. While not often meant as a compliment, that’s how I take …
[GUEST POST] The secret trick to working with sales Read More »
By Ian Gotts / Founder and CEO, Elements.cloud (LinkedIn, @iangotts). You’re an innovative and growing software vendor, I get that. You’ve got a fab new product that’s going drive dramatic benefits for enterprise customers, I get that.You’ve even got a blog to push out great customer stories now and then, I get that too. But how …
[GUEST POST] Why AR comes before PR. Just look in the dictionary. Read More »
By Rishi Ghai (LinkedIn, @rishi_ghai) Head – Analyst Relations, Corporate Communications, and Digital Marketing / Cyient Launching an industry analyst relations (AR) program takes elaborate research and planning. Unlike simpler functions that a technology or service provider can delegate or outsource with minimal involvement, AR requires the continuous participation of stakeholders from a broad cross-section of …
[GUEST POSTING] Three ‘Must-have’ Anchor Points for Your Analyst Relations Program Read More »
Seven key practices to maximise AR returns at analyst events by Caroline Dennington and Phil Nash
By Rishi Ghai (LinkedIn, @rishi_ghai) Analyst Relations, Corporate Communications, and Digital Marketing / Cyient. Receiving a request for information (RFI) from an analyst firm often triggers two reactions among analyst relations (AR) professionals––first, the thrill and gratification of having the business on the radar of a relevant analyst; and second, the anxiety of responding to the RFI with …
[GUEST POST] Managing RFIs: 8 Best Practices for Analyst Relations Professionals Read More »
How to promote your organization’s inclusion in an analyst report @VickiJ_NH, @IIAR
By Rishi Ghai (LinkedIn, @rishi_ghai) It’s universal––the bittersweet relationship between sales and delivery functions. Industry analyst firms are no exception. The subject of bringing in more business for analyst firms is perhaps the biggest cause of friction between account managers and industry analysts, especially where senior analysts have P&L responsibility. A typical scenario plays out something …
Tips and pointers on using client references and case studies in the briefing process @VickiJ_NH, @NH_insight #ARchat
Analyst Briefings: Preparation is key, seems obvious but things which can be overlooked @VickiJ_NH, @NH_insight #ARchat
http://tinyurl.com/jucmqf7
By Vicki Jenkins / NelsonHall (LinkedIn, @VickiJ_NH). This is the second in a series of blogs for AR professionals containing tips and pointers on how to optimize the relationship between AR and industry analysts. Here I take a look at the role of AR in the briefing process.
