Author Archive | carolinedennington

[GUEST POST] Analyst Relations Best Practices: Seven Tips to Make Your Company a Star at Industry Analyst Events

By carolinedennington on Friday 5th August 2016 in AR Best practices, Dennington AR, Gartner Symposium, Guest Posts, Guest posts – AR pros 0

By Caroline Dennington / Dennington AR (@CDennington, LinkedIn).

Summer is upon us and though that means wet weather for Caroline Dennington in the UK and heatwaves and wildfires for Caroline’s writing partner Phil Nash, analyst relations (AR) professionals around the globe are getting ready for another busy event season with the industry influencers.

InfoSec and Forrester Forum have already taken place in London and once again, Gartner Security & Risk Management Summit in Washington, exceeded all expectations attracting a huge delegate audience and of course, hundreds of analysts!

With Symposium, IDC Directions, Catalyst, BlabkHat and numerous other major events such as Sibos and ACAMS on the calendar, how can AR Managers ensure they secure relevant analyst time at these events and importantly, engage their executives and sales personnel in meaningful conversations? Continue Reading →

[GUEST POST] “This position has now been filled” – IIAR and Job Postings

By carolinedennington on Tuesday 22nd October 2013 in Dennington AR, Guest Posts, Guest posts – AR pros, IIAR 1

By Caroline Dennington / Symantec (@CDennington, LinkedIn).

When the IIAR was first formed, one of its goals was to enable members to help each other achieve their goals. Primarily this has taken the form of sharing best practice, but we also recognised the value in publishing job postings – analyst relations is quite a specialist field, after all.

A logical place for IIAR member Logicalis to post an ad for a new Analyst Relations manager, therefore, was in the Jobs section of the IIAR web site.

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IIAR> Best Practice Primer: Who are industry analysts and what do they do?

By carolinedennington on Tuesday 27th August 2013 in AR Best practices, AR debates, IIAR, IIAR Best Practices Paper 5

IIAR Best Practice Paper: who are the analysts and what do they do?

Both seasoned analysts and AR professionals love a debate – no doubt that’s why they work in this industry! Conversations about the nature of influence, analysts versus bloggers, the role of analysts in buying decisions, whether independent analysts can truly ever be independent will no doubt run and run. They can make it hard for newcomers however, who could be forgiven for wondering what the fuss is all about.

With this in mind, the IIAR is releasing a primer on the analyst industry. It is deliberately, unapologetically designed for those with no previous experience of working with analysts – while it does touch on such debates, it leaves any cans of worms tightly closed. Rather, it covers:

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Gartner Symposium/ITxpo 2013 – Leading in a Digital World

By carolinedennington on Tuesday 20th August 2013 in AR Best practices, Gartner, Gartner Symposium, IIAR 2

With the Summer coming to an end in Europe (boo!), it is time to start thinking about heading off to Orlando (6-10 October) and/or Barcelona (10-14 November) for the annual Gartner Symposium/ITxpo.
Continue Reading →

IIAR Webinar: Best Practices in Measurement (11th July)

By carolinedennington on Tuesday 2nd July 2013 in AR Best practices, Dennington AR, IIAR Best Practices Paper, IIAR Webinar 0

The IIAR is delighted to host the webinar covering Best Practices in Measurement on Thursday, July 11th at 4:00pm BST/11:00am EST. This is the rescheduled session from June.

The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality (LinkedIn, @Rebecca_DLR) and feature David Taylor (LinkedIn), author of the new IIAR Best Practice Paper in Measurement.

To attend this webinar, please contact Caroline Dennington at cdennington@analystrelations.org for registration details.

A copy of the paper can be found on the IIAR> Member365 extranet. If you get a chance, have a read through and don’t forget to come to the session with lots of questions which David will be only too happy to answer!

IIAR> Best Practice Paper: Analyst relations measurement – A practical guide: post, link to paper (Members only)

IIAR Webinar: Best Practices in Measurement (to be rescheduled in July)

By carolinedennington on Sunday 16th June 2013 in AR, AR Best practices, IIAR 0

Owing to technical issues, the Best Practices in Measurement webinar will be rescheduled to a date in July.

The IIAR would like to extend its apologies to those who tried to join the session today and also to the session moderator, Rebecca Bergman, Analyst Relations Manager at Digital Reality and David Taylor, author of the new IIAR Best Practice Paper in Measurement.

A copy of the paper can be found here.

[GUEST POST] A tale of two sales teams – an analysis of Gartner’s & Forrester’s 2012 financials

By carolinedennington on Sunday 17th February 2013 in AR debates, Dennington AR, Guest Posts, Guest posts – AR pros, Guest Posts – Other 1

Dave Noble / Intelligen AR (‎@IntelligenAR, LinkedIn) recently posted a good insight on his blog at looking in to the financial results of Gartner and Forrester. To go directly to the article click this link.

If you ever wanted evidence that success in the analyst business is about more than good research, then the latest financial results from Gartner and Forrester tell the story – it’s as much

If you ever wanted evidence that success in the analyst business is about more than good research, then the latest financial results from Gartner and Forrester tell the story – it’s as much about sales performance as anything else.

In its earnings call on Wednesday (US time) Forrester chairman & CEO, George Colony, CFO Michael Doyle & recently-appointed chief sales officer, Mike Morhardt, all pinned the blame for weak 2012 results on a complex sales compensation plan implemented in early 2012, which subsequently accelerated salesforce attrition & impacted bookings growth. Continue Reading →

The 451 Group and Tech:Touchstone: A good match of cultures and vision

By carolinedennington on Thursday 14th February 2013 in 451 Group, Dennington AR, IT Analysis Firms 6

Last week saw yet another acquisition by The 451 Group. This time, it was the turn of the events division who snapped up Tech:Touchstone, including its innovative CEO, Simeon Turner (ex Gartner events). Tech:Touchstone is no stranger to The 451 Group having developed a strong partnership over the past four years, so this seems a logical step to continue exploring what IT decision makers are looking for from a technical events standpoint plus, progress what Tech:Touchstone knows is a tried and tested event format. It also means both companies can maximize on the strongly cultivated database which will allow them to expand through various sectors and locations including moves into Moscow, Singapore and Hong Kong. Continue Reading →

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Simon JonesManaging Partner @ Destrier AR

"For anyone starting out in AR, or running an AR program single-handed, the IIAR is an invaluable resource."

Joshua SeerattanInternational Business Development Analyst @ Wesley Clover International

“The IIAR has been a great resource for introducing start-ups to the Industry Analyst Relations Landscape as well as serving ...

Ludovic LeforestierDirector Influencer Relations at Criteo

"The IIAR is the only independent advocacy channel to raise concerns with analyst firms."

Tim O’SullivanAnalyst Relations @ Deloitte

“Being a member of the IIAR has been an invaluable source of some of the best advice on running successful ...

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