Rishi Ghai

Rishi Ghai is a marketing problem solver with 14 years’ international experience––including a decade as an industry analyst at IDC––across Australia, India, and the broader Asia-Pacific region. More recently, he headed global Analyst Relations, Corporate Communications, and Digital Marketing at Cyient. You may connect with Rishi via any of the following links: * Email - rishi.ghai@outlook.com * LinkedIn - https://www.linkedin.com/in/ghairishi * Twitter - @rishi_ghai * Rishi's Other Posts: https://www.linkedin.com/today/posts/ghairishi

Rishi Ghai

[GUEST POSTING] Three ‘Must-have’ Anchor Points for Your Analyst Relations Program

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By Rishi Ghai (LinkedIn, @rishi_ghai) Head – Analyst Relations, Corporate Communications, and Digital Marketing / Cyient Launching an industry analyst relations (AR) program takes elaborate research and planning. Unlike simpler functions that a technology or service provider can delegate or outsource with minimal involvement, AR requires the continuous participation of stakeholders from a broad cross-section of …

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Rishi Ghai

[GUEST POST] Managing RFIs: 8 Best Practices for Analyst Relations Professionals

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By Rishi Ghai (LinkedIn, @rishi_ghai) Analyst Relations, Corporate Communications, and Digital Marketing / Cyient.  Receiving a request for information (RFI) from an analyst firm often triggers two reactions among analyst relations (AR) professionals––first, the thrill and gratification of having the business on the radar of a relevant analyst; and second, the anxiety of responding to the RFI with …

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[GUEST POST] 7 Ways to Grow Analyst Firm Business: A How-to-Collaborate Guide for Industry Analysts and Account Managers

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By Rishi Ghai (LinkedIn, @rishi_ghai) It’s universal––the bittersweet relationship between sales and delivery functions. Industry analyst firms are no exception. The subject of bringing in more business for analyst firms is perhaps the biggest cause of friction between account managers and industry analysts, especially where senior analysts have P&L responsibility. A typical scenario plays out something …

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