[GUEST POST] Successful Analyst Relations Requires Grown Ups
Quizz: is your company mature for analyst relations? By @pegoneill #ARchat
Guest posts by analyst relations professionals
Quizz: is your company mature for analyst relations? By @pegoneill #ARchat
Five timeless questions about analyst relations by @DuncanChapple #ARchat
By Sven Litke (@SvenLitke, LinkedIn), Kea Company, first published on Influencer Relations and Marketing. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as opposed …
[GUEST POST] Building credibility to boost sales with IT Analyst Relations Read More »
By Henrietta Lacey-Gutsell / CGI (@henriettalacey, LinkedIn) Gartner has its ‘listening hat’ on at the UK AR Regional Briefing Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and …
[GUEST POST] Gartner Updates: Notes from the AR regional briefing in the UK Read More »
By Eria Odhuba (@eodhuba, LinkedIn), resident analyst relations lead at The Comms Crowd “We have a problem with analysts,” I hear you say. “You have to buy analyst services to have a good relationship with them,” has got to be the most common phrase any analyst relations professional hears from colleagues. Cynicism reigns when it comes to judging …
What’s going on at @OvumICT? By @DMRossiter #archat
Originally posted by Bram Weerts from KEA on BramWeerts.com: Non-Academic Views. On the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a panel that will discuss what the ethical standards should be across the analyst industry. Kind as they are at the IIAR, they have invited me to take place …
Best practices from the IIAR London Forum on #socmed by @davidrossiter #archat
Ex. @ovum chief @hbazuma joins @451Research #archat http://wp.me/p9yEt-3lD
By Caroline Dennington / Symantec (@CDennington, LinkedIn). When the IIAR was first formed, one of its goals was to enable members to help each other achieve their goals. Primarily this has taken the form of sharing best practice, but we also recognised the value in publishing job postings – analyst relations is quite a specialist field, after …
[GUEST POST] “This position has now been filled” – IIAR and Job Postings Read More »
IIAR Guest Post: What should you do if an analyst join your company? By @pegoneill
Analysis of analyst firms numbers by @IntelligenAR
Guest post from @johnsimmonds on handling coopetitive announcements #archat
[GUEST POST] The Final Countdown… or how to survive attending MWC 2013
By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy
Dave Noble / Intelligen AR (@IntelligenAR, LinkedIn) recently posted a good insight on his blog at looking in to the financial results of Gartner and Forrester. To go directly to the article click this link. If you ever wanted evidence that success in the analyst business is about more than good research, then the latest …
@evanquinn on why gatekeeper AR is risky, why PR mindset doesn’t work, who does AR well and more!
Guest post by Duncan Chapple (@duncanchapple) We recommend six steps for firms wanting to get more value from analysts: Audit, Benefits, Options, Goals, Portfolio design, Negotiate.
Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection A client of mine was talking to a Gartner analyst recently and learned, to his delight, that the analyst had given a particular prospect a clear steer in his direction. “They’re a mid-sized company and they asked for my advice on …
By: Duncan Chapple, Consultancy Director at Loudhouse This is an independent opinion piece submitted by an IIAR member and AR professional – it does not represent the official views of the IIAR. Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst …
Summary of @tpohlman @forrester briefing at the @iiar London Forum #playbooks