As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “International Analyst Relations: Methodology and Best Practices” by Ellie Warner (LinkedIn, @elliewarner)is now available to all IIAR members.
I was fortunate enough to be invited to attend and present at the IIAR Forum in London recently. One of the breakouts was on International AR. Even in the short time we had together, the kind of questions that were asked made me realize the advantages to be gained by documenting some of the more common best practices and methodologies for scaling AR efforts around the globe.
“So, how do you go about setting up country AR?”, “Which analyst-supported sales campaigns have had the most impact?” and “How can we ensure there is no overlap between the UK AR efforts and the corporate AR team?”
The discussion was inspiring.
Where do I start?
Working with AR services firms such as Intelligen, KCG, Lighthouse, Sage Circle and Sunesis is an obvious place to start. In addition, working to some kind of framework with defined stages and suggested best practices can be very effective, and take some of the pressure off overloaded AR practitioners
“International Analyst Relations: Methodology and Best Practices” (subscribers only) provides tons of usable material and ideas. There is no right or wrong way to scale AR efforts globally, but some are more effective, less costly and more replicable than others. Leveraging best practices and replicating successful initiatives also makes good business sense, especially in these times where budgets and resources are under more pressure than ever before.
What do you think?
Tell us what your experience of international AR is if you’re analyst or an AR professional. Would this fit into your company model and culture? Have you similar ideas you would like to share?
For comments and input, please contact ewarner -at- analystrelations -dot- org.
“Why do International Analyst Relations matter?“ (subscribers only) looks at the business benefits and drivers for International AR in a separate white paper, also available to IIAR members.