elliewarner

Know your worth! The IIAR Salary Survey

2 Comments / IIAR>, IIAR> Salary Survey / By

If any of you have ever tried to use one of those online salary comparison sites, it will typically list Public Relations when you enter Analyst Relations. It’s not that we take offence, it’s just that the PR market is so much more developed and larger than the AR world, that the results are far from accurate. And in these times when supply outweighs demand, and many AR professionals are competing for jobs, solid evidence to assess – and prove – your worth is invaluable.

New IIAR Best Practices Paper on AR Measurement

12 Comments / IIAR>, IIAR> Best Practices Paper, IIAR> News / By

With AR budgets ever under pressure and AR as a discipline moving increasingly towards a shared-risk/rewards engagement model with the analysts, what should AR measurement look like? Is there still a place for measuring pure operational activity or should the AR community be looking more towards demonstrating its strategic contribution to the business, and measuring …

New IIAR Best Practices Paper on AR Measurement Read More »

International AR Best Practices: how to leverage all the good stuff out there

1 Comment / IIAR>, IIAR> Best Practices Paper / By

As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “International Analyst Relations: Methodology and Best Practices” by Ellie Warner (LinkedIn, @elliewarner)is now available to all IIAR members. I was fortunate enough to be invited to attend and present at the IIAR …

International AR Best Practices: how to leverage all the good stuff out there Read More »

IIAR research highlights importance of International AR

1 Comment / AR Best practices / By

As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “Why do International Analyst Relations matter?” (subscribers only) is now available to all IIAR members. As AR professionals, we all are familiar with the value and sales influence of industry …

IIAR research highlights importance of International AR Read More »