IIAR> Webinar: German Chapter Talk with Yvonne Kaupp and Marlies Roest

IIAR> Webinar: Analyst Relations in Europe on the rise

Which are the specifics of Analyst Relations in Europe? In this webinar will discuss the differences of Analyst Relations in the US and in Europe. Where do we see its biggest challenges and how do we develop the AR further? How can we help companies to drive unique value from AR in the European marketplace …

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Chris Holscher / IIAR> German Chapter Co_lead

IIAR> welcomes new German Chapter Co-Lead

It is our honour and great pleasure to announce Chris Holscher (LinkedIn, @holscher_one) as the new IIAR> German Chapter Co-Lead with myself, Yvonne Kaupp (@YveKaupp, LinkedIn). Chris is a founder of Holscher.one, helping innovative startup and Scaleup companies embrace industry analyst relations and achieve success faster. Chris brings 20+ years of experience in the B2B tech & services market with 10+ years in Industry Analyst …

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IIAR Webinar with Jan Erik Aase / ISG hosted by Avinash Murthy and Ludovic Leforestier

What does ISG research stand for?

After the recent IIAR> Webinar, Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaase, LinkedIn) discussed ISG’s evolution from a sourcing advisory to include research and consulting services. Ludovic Leforestier (@lludovic, LinkedIn) and Avinash Murthy (@aviredevil, LinkedIn) gave a quick wrap-up of the webinar. IIAR> Members will be able to access the following resources on our Member365 portal: IIAR> webinar recording ISG IPL …

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IIAR> Webinar on recent IDC/ Metri and Blackstone/ IDG acquisitions with IDC’s President Crawford Del Prete and CRO, Meredith Whalen

IDC parent changes owner Blackstone, the famous investment fund, has announced today it is acquiring IDG, the parent company of IDC from the current China Oceanwide. It is thus still privately owned but now by a US company. IDC is about a quarter of IDG’s group but it is likely to be one of the …

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IIAR> Monthly Meet-up June 21

How does AR supports returning to the workplace? Join us on Thursday 03 June 2021 for our monthly IIAR> virtual meet-up to discuss the topic of how AR can support the return to the workplace. Chosen by our members please bring your ideas and questions to this session with fellow AR pros to discuss approaches to how …

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Virginie O'Shea / Firebrand Research founder and CEO

Around Virginie O’Shea from Firebrand Research in 10 questions

Today’s IIAR> Around in 10 questions interview is with Virginie O’Shea (@virginieoshea, LinkedIn), founder of Firebrand Research, which provides digital research on capital markets technology and trends. 1. What are your coverage areas?I have spent the last 20 years writing about capital markets technology and trends, with a particular focus on all the areas that …

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Teresa Cottam / Omnisperience

[GUEST POST] Teresa Cottam on the ethics of image rights

As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelona, you can assume I’ve been around my industry …

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Jim Lundy / Aragon Research

Around Jim Lundy from Aragon Research in 10 questions

Today’s IIAR> Around in 10 questions interview is with Jim Lundy / CEO & Lead Analyst, Aragon Research (@AragonResearch1, LinkedIn, blog) who covers digital workplace technology areas, including digital transaction management, learning, sales enablement, and UCC. IIAR> Members can dial-in a webinar on June 10th, hosted by Ludovic Leforestier (@lludovic, LinkedIn) and Anja Steinmann / (LinkedIn, @AnjaSteinmann) > REGISTER HERE. What are your …

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Crystal Golightly IIAR

Crystal Golightly joins the IIAR> Board

London, 1st April 2021 (not an April fool). IIAR> Members have elected a new board member for the Membership and Operations role. The IIAR> Board is pleased to welcome Crystal Golightly (@crysgolightly, LinkedIn) as a voluntary board member to this key position, looking after nurturing and growing our membership. In her day job, Crystal is …

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IIAR> Monthly meet up May 2021

Join us on Thursday 06 May 2021 for our monthly IIAR> virtual meet-up to discuss best practices for activating marketing plans after successful research placement. Bring your ideas and questions to this session with fellow AR pros to discuss approaches to maximising your hard won placement in analyst research. Maximising marketing value from analyst evaluations We will be …

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Ollie O’Donoghue / Senior Analyst, Teknowlogy

Around Ollie O’Donoghue from PAC in 10 questions

Today’s IIAR> Around in 10 questions interview is with Ollie O’Donoghue, Senior Analyst, Teknowlogy (@Originollie, LinkedIn, blog) who covers cloud and cybersecurity. What are your coverage areas?My core coverage areas are Cloud and Cybersecurity, I also get involved with some of the other research clusters we have at PAC, including AI and Analytics. A really important differentiator for us …

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Barry Rabkin / Market Insights Group

[GUEST POST] What do I expect from an analyst firm?

I’ve had the good fortune to be an insurance technology / insurance industry analyst since 1997. During that time, I’ve launched and led insurance technology advisory practices at The META Group, Financial Insights (IDC), and Ovum (an Informa Company). I also had the opportunity to work at Advisen doing the Front Page News and writing …

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Stuart Ravens / Corax Insights

Around Stuart Ravens from Corax Insights in 10 questions

Today’s IIAR> Around in 10 questions interview is with Stuart Ravens (@StuartRavens, LinkedIn) / Freelance analyst at coraxinsights.com, who writes about the use of tech in the energy transition and any other stuff he finds interesting. 1. What are your coverage areas?I write about the use of technology in the energy transition. I also do research and analysis …

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2021 IIAR> Salary Survey logo

2021 IIAR> Salary Survey shows analyst relations professional salaries significantly increased over decade

Thanks to everyone who participated in the 2021 IIAR> Salary Survey, sponsored by ARInsights and managed by CB Resourcing. One of the key findings is that analyst relations (AR) and influencer relations professional compensation has shot up, reaching almost USD 350k at the top end.  IIAR> Members are invited to a webinar where a panel …

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Eveline Oehrlich / Research In Action

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Today’s IIAR> Around in 10 questions interview is with Eveline Oehrlich / (@eoehrlich, LinkedIn) Research Director, Research In Action, who researches IT Automation. 1. What are your coverage areas?IT Automation which includes modern DevOps topics such as Value Stream Management, AIOps, Continuous Everything plus traditional topics such as IT Service Management and topics around Enterprise Service Management. 

Peter Marston / Research Director, IDC

Around Pete Marston from IDC in 10 questions

Today’s IIAR> Around in 10 questions interview is with Pete Marston / Research Director, IDC (LinkedIn) who heads IDC’s research on Worldwide Intelligent Application Services. 1. What are your coverage areas? I lead IDC’s worldwide research on intelligent application services. The coverage reviews how 3rd party providers support buyer organizations with building, testing, deploying, and …

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