Archive | IIAR Discussion Group

IIAR US Teleconference: KCG presents its take on the global analyst landscape

Next Thursday 10th May at 11am EST / 8am PST / 4pm BST The Knowledge Capital Group (KCG) will be sharing its findings on the definitive market share and market size numbers for Analyst Firms globally.

Every spring KCG conducts a survey looking at the analyst landscape using a selection of data sources including; publicly available revenues, privately sourced figures and business model evaluation among others. KCG then estimates the total Sell Side and Buy Side markets for over 400 firms worldwide. During this call KCG will be presenting its latest findings using 2011 figures and updating the KCG “Mystical Box Chart”. This is an MQ like representation of the relative market position of the major and significant emerging and specialty firms. Continue Reading →

Continue Reading

IIAR Teleconference: Linking your AR outreach with sales

On Tuesday March 27th, 4-5pm GMT / 11-12pm ET / 8-9am PT the IIAR is holding a teleconference with a panel of experts  on linking AR with sales. During this session, we’ll be discussing:

  • Why linking AR with sales is key to AR’s success
  • Educating the sales force on analyst influence and the role of AR
  • Customer references – improving their quality and quantity and how working with analysts can multiply their value
  • Is there a place for sales in AR metrics?

Panelists:

  • Fionnula Fitzsimons, Associate Director and Head of AR – Bite Communications
  • Rob Petrucelli, Senior Manager, Global Director, Technology AR – Accenture
  • Stephen England, President & Partner – KCG / IIAR Board member
  • Moderator: Hannah Kirkman, AR Consultant – Richmond Green

This call is open to all IIAR members.

Continue Reading

IIAR Discussion Group – Dominic Pannell Makes Social Media Buzz

The IIAR will be holding a discussion group with Dominic Pannell (Director, Buzz Method Ltd) on Wednesday 25th January at 4-5pm GMT / 11-12pm ET / 8-9am PT.

Agenda:

  • Why Analyst Relations only solves part of the problem
    • Analyst versus Stakeholder versus Influencer
    • Relations versus relationships versus engagement
    • The need to shift to Influencer Engagement (IE)
  • “Reputation, reputation, reputation… the immortal part of myself…!”
    • How reputations are built and destroyed (and ignored)
    • How AR/IE pros can use #socmed to help identify who matters to them/their clients
    • A look at some of the more useful #socmed tools
    • Distinguishing what matters (wheat from chaff)
  • War stories from the agency side
  • The missing piece in the #socmed toolkit
    • The next big thing for gauging influence?

If you would like to participate please email me for dial-in details – this call is open to IIAR members only.

Continue Reading

IIAR USA Virtual Forum: 2012 Predictions

A distinguished panel of US analyst experts will be discussing hot trends for 2012 in the world of IT services and software for 1-hour on Wednesday 30th November at 11am ET / 8am PT / 4pm GMT.

Guest speakers:

Phil Fersht, Founder & CEO, HfS Research

Mark Smith, CEO & Chief Research Officer, Ventana Research

Moderator: Gerry Van Zandt, HP

We are delighted to have such a distinguished line up of panellists. Both Mark and Phil are IIAR Analyst of the Year award winners having been voted by you as the most respected analysts in the business.

If you would like to take part in this call please email me to confirm your place and receive dial-in details. This call is for IIAR members only.

 

Continue Reading

IIAR Snapshot of late September events

We’re really busy with some great events on topics you have asked us to cover. If you’ve not yet had the opportunity to take a look at what’s coming up, in the next week alone, here’s a quick recap:

Thursday 22nd September, 11am ET / 8am PT

 IIAR USA Virtual Forum with Jeff Golterman, Gartner

 Thursday 29th September, 3:45-6:30pm BST

IIAR UK Forum with a panel on social media and case study ‘AR on sale!’

Friday 30th September

IIAR Analyst of the Year

Survey closes. Every vote count so make sure your top analyst gets the recognition they deserve

If you would like to take part in either of the two events please let me know via email – these events are reserved for IIAR members only.

Continue Reading

IIAR Asia/Pacific Virtual Forum: Value of Social Media to APJ AR

The IIAR will be holding is first Virtual Forum in Asia/Pacific with a guest panel to discuss:
What’s the value of social media to Asia/Pacific AR professionals?
  • Steven Noble – Senior Analyst (eBusiness & Channel Strategy), Forrester
  • Mandi Bateson – Director, Digital, Hill & Knowlton
  • Dave Noble – Asia/Pacific Chapter Lead, IIAR (moderator) Continue Reading →
Continue Reading

IIAR USA Virtual Forum with Jeff Golterman, Gartner

The IIAR USA will be holding its next virtual Forum with Jeff Golterman, GVP, Product Management, Gartner on Thursday 22nd September, 8am PT / 11am ET / 4pm BST. This is your opportunity to offer constructive feedback for changes to Gartner practices that impact AR – so bring your best ideas.   In particular Jeff is looking for ideas on how to make the AR process more efficient in terms of working with Gartner.  We have arranged for a time so that European IIAR members can also participate.

Agenda:

10 mins – Update from Gartner: Recent/pending changes at Gartner impacting AR

35 mins – Feedback for Gartner:  Ideas, questions, discussion focused on what changes at Gartner would help facilitate AR processess

If you would like to participate please email me to reserve your place. This call is only open to members of the IIAR.

 

Continue Reading

IIAR Discussion Group: Training the analyst spokesperson

A panel of experts will be sharing their advice in a best practice call on training the analyst spokesperson on Wednesday 21st September, 4-5pm BST / 11-12pm ET / 8-9am PT.

If you’ve ever wondered how to tell your CEO he needs training, or been confronted by a salesperson who refuses to believe press and analysts are different then this is a great opportunity to glean some tips. If you’re in need of some ammunition on why training is so important then hear an analyst’s view on what happens when the spokesperson gets it wrong or the pitfalls of confrontational styles. Continue Reading →

Continue Reading

IIAR North American Forum Call

The third in our series of IIAR US virtual meetings will be taking place on Wednesday August 24th at 4-4:45pm PT / 7-7:45pm ET. It’s a chance to learn more about the Springboard acquisition by Forrester and their research coverage in the Asia-Pacific region. Continue Reading →

Continue Reading

[IIAR Teleconference] Phones hot up over a crisis in the industry

Last week the IIAR hosted a discussion group in which members directly tackled issues relating to the industry affecting both analysts and analyst relations professionals.

Led by Ed Gyurko, IIAR Board member, the conversation addressed how AR professionals can better communicate with analysts and get stronger internal buy-in. Duncan Chapple, MD  (Lighthouse AR) told members, “Most analysts now receive far less information from vendors and as a result are much less likely to recommend vendors than they were a year or two ago. That slows down the sale cycle.”  Continue Reading →

Continue Reading

Wednesday July 27th: IIAR Virtual Lunch with Mike Harris, GVP, Gartner

The IIAR and Symantec are pleased to host a virtual lunch (noon Pacific, but all are welcome of course) with Mike Harris, GVP at Gartner who oversees the Global Technology & Service Provider research group.  Prep yourself by reading Mike’s recent interview from the Gartner’s June AR Community newsletter.  Mike will provide an overview of the purpose and structure of his team, and then will open up the floor for Q&A.

Mike will provide an overview of the purpose and structure of his team, and then will open up the floor for Q&A.

Please register at Evite if you plan on attending.  If you have any questions email Evan Quinn at evan_quinn@symantec.com.

Share this...Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn