The analyst landscape is changing fast and new voices are joining the conversation with impact over potential buyers. Whilst Tier 1 analyst firms generally retain their position in the area of direct buying recommendations, the picture is different when it comes to other sources influencing the buyer journey.
For instance, boutique firms are claiming their share of the influencer space, particularly in regional markets.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
5 thoughts on “IIAR Discussion Group on Scaling AR on April 18th”
Influence remains influence and on the buyer side Gartner now hold roughly 85% of all end user advisory spend.
KCG has been covering this kind of “work stream” type strategy as part of our 2019 Analyst Landscape update and it will form the backbone one day of the agenda at KCG Connects in Austin TX (our “AR 2024” discussion) and in June at KCG Connects in London.
Contact me at firstname.lastname@example.org for more info or visit knowledgecap.com.
There’s more than one type of influence Stephen. Legacy firms are important but several factors, including over dominance of one players means its time to move from legacy AR practices -whilst retaining best practices.
KCG has worked on “Alternatives to Gartner” strategies for over 3 years. When tiering analysts at other analyst firms the major parameter of end user reach has to be adjusted. So it is an artificial construct. In so many markets nowadays all of the Top 10 analysts that we rank as influential in a particular market (what to do, who to do it with and how much to pay for it) may all work at Gartner.
Hi, is this webinar available on-demand somewhere?
No, not this one because it was an intake call but we’ll do a webinar for IIAR Members when the paper is out.
You must log in to post a comment.