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Mathieu Poujol

Au revoir Mathieu

It is with great sadness that we’re learning of Matthieu Poujol’s sudden departure. He was a well respected, recognised and knowledgeable professional, always helpful and kind but also great fun. And a dear friend of many in the AR community. The IIAR> Extended Board and AR community expresses its sincere condolences to his family and… Read More →

451 Research Logo

[NEWS] 451 Research acquired by S&P

By Simon Jones (LinkedIn, @SimonDestrier) and Ludovic Leforestier (LinkedIn, @lludovic). 451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its… Read More →

IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the… Read More →

AOTY

Who will be the IIAR> Analyst of the Year 2019?

The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR> Christmas Party in central London. Make sure you register now, tickets are going fast! The IIAR> Analyst Of The Year is the best… Read More →

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IIAR> Webinar with Research In Action

Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany… Read More →

Keynote at Gartner Symposium 2018

IIAR AR Café at Gartner Symposium in Barcelona 2019

Join us… at our IIAR get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@AnjaSteinmann, LinkedIn), IIAR UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT. (more…)

Research In Action logo

IIAR> Webinar with Research In Action

Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany… Read More →

Keynote at Gartner Symposium 2018

IIAR AR Café at Gartner Symposium in Barcelona 2019

Join us… at our IIAR get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@AnjaSteinmann, LinkedIn), IIAR UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT. (more…)Share this…FacebookTwitterLinkedinemailPinterest

Gerry van Zandt and Ludovic Leforestier - IIAR

IIAR> Webinar: Future Shock: The Coming State of Analyst Relations

The IIAR> will soon release a new and long-awaited white paper that provides fresh insights and information into how the field of Analyst Relations will evolve and change over the coming 5-10 years.  To mark the debut of this white paper, IIAR will host a webinar on the 5th December2019 at 0800 PST / 1000 EST… Read More →

IIAR> Discussion Group: working with Gartner with Andrew Hsu and Aniruddho Mukherjee

IIAR> Discussion Group: working with Gartner

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications. (more…)Share this…FacebookTwitterLinkedinemailPinterest

IIAR Tragic Quadrant 2018 v04

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a… Read More →

Chase Cunningham, Principal Analyst, Forrester

[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a… Read More →

Tanium logo

[JOB POSTING] Analyst Relations Manager / Tanium, Reading, UK

The Basics: We are looking for an exceptional individual to join our analyst relations program. This position is very strategic and will have a direct and immediate impact on Tanium’s success. Tanium is a product that spans both the ITOps and Security world. This role will cover two main aspects: Lead the Tanium Security Portfolio… Read More →

Logo IIAR AR Professional of the Year

10 things analysts want most

Here are the top ten best practices we un-earthed during the IIAR> AR Professional Of The Year 2019 survey. Regular briefingsTargeted coverageOpen discussion about company strengths and weaknessesSending the deck ahead of the briefing so there’s time to come up with in depth questionsWell organised AR events that encourage conversation not mere presentationsSupport for research… Read More →

Tableau software large logo on the IIAR website

[JOB POSTING] Analyst Relations Manager, Tableau, Seattle / WA, USA

What you’ll be doing… The Analyst Relations Manager is responsible for driving Analyst Relations projects that contribute to the overall success of the AR team and Corporate Communications department and manage the internal communication and sharing of relevant Analyst materials with key leaders and employees.  (more…) Share this… Facebook Twitter Linkedin email Pinterest

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IIAR Webinar: Introducing CCS Insight – and how they make sense of the connected world

CCS Insight is a longstanding research firm headquartered in the UK, but with reach and clients into wider EMEA, the Americas and Asia Pac. This specialist technology market intelligence and advisory firm provides tailored, decision-ready solutions to their client base to help them ‘make sense of the connected world’. This April 17th, we invite two… Read More →

Keynote at Gartner Symposium 2018

IIAR AR Café at Gartner Symposium in Barcelona 2019

Join us… at our IIAR get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@AnjaSteinmann, LinkedIn), IIAR UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT. (more…)Share this…FacebookTwitterLinkedinemailPinterest

IIAR London Christmas Networking Party 2019 - Sponsored by HCL

Have Yourself a Merry Little Christmas Party: IIAR Christmas Networking Party 2019 celebrating the Analyst of the year and the Analyst Firm of the year

Sponsored by HCL Technologies  We are very excited to announce the date of our famous Christmas Networking Party which will celebrate the outstanding results that analysts and analyst firms have delivered when collaborating with AR professionals: the IIAR> Analyst, Firm, New Analyst and Client Partner Of the Year 2019 will be announced. The event is… Read More →

IIAR> Discussion Group: working with Gartner with Andrew Hsu and Aniruddho Mukherjee

IIAR> Discussion Group: working with Gartner

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications. (more…)Share this…FacebookTwitterLinkedinemailPinterest

IIAR Tragic Quadrant 2018 v04

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a… Read More →

Logo IIAR AR Professional of the Year

10 things analysts want most

Here are the top ten best practices we un-earthed during the IIAR> AR Professional Of The Year 2019 survey. Regular briefingsTargeted coverageOpen discussion about company strengths and weaknessesSending the deck ahead of the briefing so there’s time to come up with in depth questionsWell organised AR events that encourage conversation not mere presentationsSupport for research… Read More →

Caroline Dennington / Dennington AR

Around Caroline Dennington at Dennington AR, IIAR> AR Agency Of The Year 2019, in 10 questions

Caroline Dennington is the Managing Director of Dennington AR (@Cdennington, LinkedIn) and the winner of the IIAR> AR Agency Of The Year 2019.  Like Ricarda, she doesn’t have any horror story and also has a liking for the French art de vivre… (more…)Share this…FacebookTwitterLinkedinemailPinterest

IIAR Summer Party Photo

IIAR> Webinar: Analyst Relations Professional and Analyst Relations Team of the Year 2019

Last week we hosted the IIAR Summer Networking Party 2019 in London kindly sponsored by Criteo and Spotlight Analyst Relations. On behalf of the IIAR, I wanted to say a big ‘Thank you!’ to all who could join us in celebrating the achievements of the Analyst Relations community and hope that you’ll join us again at future events. … Read More →

Ricarda Rodatus / VP Analyst Relations, Oracle (IIAR website)

Around Ricarda Rodatus from Oracle, IIAR> AR Team of the Year 2019 in 10 questions

Ricarda Rodatus (@rodatusr, LinkedIn) is the VP of Analyst Relations at Oracle, leading the analyst relations team recognised  last Thursday night as the IIAR> AR Team Of The Year 2019 discloses which analyst she misses the most and reveals a French secret. (more…)Share this…FacebookTwitterLinkedinemailPinterest

Peggy O'Neill, Senior Director Analyst Relations @ Informatica

Around Peggy O’Neill, IIAR> AR Professional of the Year 2019 in 10 questions

Peggy O’Neill / VP Analyst Relations, Informatica,  (@pegoneill, LinkedIn) and former IIAR> Board Member was recognised yesterday night as the IIAR> AR Professional Of The Year 2019 and shares today some insights for the AR community. Congratulations Peggy! (more…)Share this…FacebookTwitterLinkedinemailPinterest

Logo IIAR AR Professional of the Year

“Celebrate good times, come on”! Announcing the IIAR Analyst Professional and Teams of the Year 2019

London, Thursday 04th July 2019 – The wait has an end…. Whilst the USA are celebrating their Independence Day, the IIAR members celebrated their annual IIAR Summer Party, kindly sponsored by Criteo and Spotlight AR this year. Highlight of the evening was the announcement of the IIAR AR Professional of the Year 2019, a highly coveted… Read More →

IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the… Read More →

AOTY

Who will be the IIAR> Analyst of the Year 2019?

The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR> Christmas Party in central London. Make sure you register now, tickets are going fast! The IIAR> Analyst Of The Year is the best… Read More →

Gartner Symposium 2019

Gartner Symposium / ITxpo 2019: key takeaways for AR professionals

The IIAR> was at the Gartner Symposium/ITxpo 2019 in Barcelona This year’s Gartner Symposium in Barcelona had a couple of updates for AR professionals in store. And the analysts on stage shared new ideas and new perspectives to the already known tech story. (more…)Share this…FacebookTwitterLinkedinemailPinterest

Research In Action logo

IIAR> Webinar with Research In Action

Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany… Read More →

Keynote at Gartner Symposium 2018

IIAR AR Café at Gartner Symposium in Barcelona 2019

Join us… at our IIAR get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@AnjaSteinmann, LinkedIn), IIAR UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT. (more…)Share this…FacebookTwitterLinkedinemailPinterest

IIAR> Discussion Group: working with Gartner with Andrew Hsu and Aniruddho Mukherjee

IIAR> Discussion Group: working with Gartner

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications. (more…)Share this…FacebookTwitterLinkedinemailPinterest

IIAR Tragic Quadrant 2018 v04

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a… Read More →

Chase Cunningham, Principal Analyst, Forrester

[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a… Read More →

1907_IIAR_451_Simon_Robinson

What does 451 Research stand for?

After yesterday’s IIAR Webinar, Simon Robinson (@simonrob451, LinkedIn) SVP Research at 451 Research shared where the firm name comes from and  Ludovic Leforestier (@lludovic LinkedIn) gave a quick wrap-up of the webinar. 1907_451_webinar_trailer from IIAR> on Vimeo. IIAR Members will be able to access the recording and deck shortly from our new Member365 portal. Share this…FacebookTwitterLinkedinemailPinterest

Bola Rotibi / CCS Insights (IIAR Website)

[GUEST POST] Creative Intellect Consulting joins CCS Insight as firm expands enterprise research coverage

Bola Rotibi and her team at Creative Intellect Consulting are joining CCS Insight. Bola becomes research director, software development, and will lead CCS Insight’s research in the software development and delivery market. The move expands CCS Insight’s coverage of the enterprise IT market. Although originally specialising in the mobile sector, the firm has been expanding… Read More →

Blackberry logo

[JOB POSTING] Director of Analyst Relations / Blackberry, San Ramon, California, USA

Reporting to the Vice-President of Solution Marketing, the Analyst Relations Director role facilitates two-way dialogue between BlackBerry and industry analysts. Focusing largely to increase awareness for the company and our products and services, while delivering key analyst insights to our internal teams. An ideal candidate will have a proven track record of managing an AR… Read More →

EY logo (JPG)

Global Analyst Relations Associate Director/Senior Manager / EY, London, UK

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world,… Read More →

HPE logo

[JOB POSTING] Media and Analyst Relations Internship / HPE, Bracknell, UK

We are looking for high calibre candidates to join our International (Europe, Middle East and Africa, Asia Pacific, India and Japan) regional team for media relations and analyst relations as a Media and Analyst Relations Intern. The 13 month marketing communications placement is based in Bracknell, Berkshire, UK, and you will be reporting to the… Read More →

Google-Logo-IIAR-website

Analyst Relations Manager / Google Cloud, London, UK

About the job Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you… Read More →

Twilio logo

[JOB POSTING] Director, Analyst Relations / Twilio, San Francisco, USA

Twilio is looking for a Director of Industry Analyst Relations to build on the foundation that we have established with a broad range of analysts.  We are a diverse business with a variety of use cases that require us to engage with and influence analysts in domains including contact center, communications platform as a service,… Read More →

Nice logo

Public Relations Manager/Analyst Relations Marketing / NICE, Hoboken, NJ, USA

NICE Ltd, a rapidly growing publicly traded tech leader with a market cap of $6 Billion, is seeking a Public Relations/Analyst Manager to join as a tactical contributor for our Global Corporate Communications Team. This role focuses on writing, public relations, case studies, and messaging. The candidate should be experienced in driving key messaging with industry… Read More →

servicenow_logo_supplied

[JOB POSTING] Senior Manager for IT Analyst Relations and Influencer Relations / ServiceNow, Santa Clara, CA, USA

ServiceNow makes the world of work, work better for people. With a service-orientation toward the activities, tasks and processes that make up day-to-day work life, we help the modern enterprise operate faster and be more scalable than ever before.  We’re disruptive. We work hard but try not to take ourselves too seriously. We are highly… Read More →

Fireeye logo

[JOB POSTING] Analyst Relations Director / FireEye, Milpitas, CA, USA

We are looking for an exceptional individual to lead our analyst relations program. Reporting to the vice president of global communications, this director level position will play a key role in managing and growing relationships within the industry analyst community on behalf of FireEye. An ideal candidate will have experience running analyst relations at a… Read More →

SAP logo

[JOB POSTING] Sr Manager Analyst Relations / SAP, Bellevue, WA, USA

Our Corporate Communications team is seeking a strategic, organized, curious, creative and self-motivated Sr. Manager, Analyst Relations to help drive the strategy and partner on the execution of our successful analyst relations program. The ideal candidate must have a passion for working closely with industry influencers, internal stakeholders and be comfortable with balancing strategic thinking… Read More →