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IIAR> Forum: Have your say on Gartner’s Initiatives for AR pros

Hard on the heels of Gartner’s presentation to IIAR> members on its new initiatives for AR professionals, we’re opening up the conversation to our member in an open forum session. Join us for a no holds barred debrief – to be held under the Chatham House Rule – where we’ll drill into the thought-provoking insights… Read More →

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IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals

As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing… Read More →

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IIAR> Webinar: Forrester in 2020

Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for… Read More →

Andrew Lochart

[GUEST POST] The 7 Ups of Building Credibility Through Analyst Relations

By Andrew Lochart (LinkedIn, @andrewlochart) and reposted from lochart.com with his permission. I’ve been leading B2B tech product marketing teams for more than 20 years and I’ve seen how easy it is to fall into what I call the “content trap”. We’re constantly creating new content to fuel our campaigns, to keep things fresh and… Read More →

Marc Duke profile picture

[GUEST POST] Influencer relations so much more than going from an A to I

I’ve been in AR for a long long time, so long that when I started (working at Text 100 representing Microsoft in Europe – yup I am showing my age!) reaching out to industry analysts while at a PR agency most of the analysts I spoke to thought I had called the wrong department. Almost… Read More →

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[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 2)

If you read part 1 of my blog post ’20 mistakes analyst relations teams are making’ you will hopefully have learnt a few things. Including the fact that I am not shy when it comes to sharing my thoughts! So here we go with part 2 of my list of don’ts, pitfalls, and worst practices when it… Read More →

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[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)

Good news: With improvements, everyone will see better resultsI’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by… Read More →

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[NEWS] 451 Research acquired by S&P

By Simon Jones (LinkedIn, @SimonDestrier) and Ludovic Leforestier (LinkedIn, @lludovic). 451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its… Read More →

IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the… Read More →

Screen Shot 2020-06-01 at 9.46.29 AM

IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals

As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing… Read More →

IIAR> Meetup with Omdia: Anja Steinman and Clint Wheelock

IIAR> UK Chapter Meet-Up with Omdia

Join us on Tuesday 17th March for the first of many IIAR> meet-ups in London organised by the IIAR> UK Chapter. This will be the first in a series of forthgoing monthly get-togethers for IIAR> members and interested AR professionals to connect, network and enjoy drinks and discussions around AR related hot topics. We will… Read More →

Forrester social image

IIAR> Webinar: Forrester in 2020

Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for… Read More →

IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the… Read More →

IIAR> Meetup with Omdia: Anja Steinman and Clint Wheelock

IIAR> UK Chapter Meet-Up with Omdia

Join us on Tuesday 17th March for the first of many IIAR> meet-ups in London organised by the IIAR> UK Chapter. This will be the first in a series of forthgoing monthly get-togethers for IIAR> members and interested AR professionals to connect, network and enjoy drinks and discussions around AR related hot topics. We will… Read More →

Forrester social image

IIAR> Webinar: Forrester in 2020

Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for… Read More →

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IIAR> Webinar – Welcome to the party, Omdia!

It’s been fascinating to watch Ovum for the past 15+ or so years, acquiring Butler Group, merging and un-merging with Datamonitor, buying RHK and then been purchased by event giant Informa. The last chapter saw Informa buying the research-part of IHS, namely IHS Markit Technology (August 2019), Tractica (July 2018) and moving it all into… Read More →

ESG logo

[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)

Good news: With improvements, everyone will see better resultsI’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by… Read More →

Mathieu Poujol

Au revoir Mathieu

It is with great sadness that we’re learning of Matthieu Poujol’s sudden departure. He was a well respected, recognised and knowledgeable professional, always helpful and kind but also great fun. And a dear friend of many in the AR community. The IIAR> Extended Board and AR community expresses its sincere condolences to his family and… Read More →

451 Research Logo

[NEWS] 451 Research acquired by S&P

By Simon Jones (LinkedIn, @SimonDestrier) and Ludovic Leforestier (LinkedIn, @lludovic). 451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its… Read More →

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[JOB POST] Industry Analyst Relations Manager, VMware / Palo Alto, CA, USA

  This key position on VMware’s Global Industry Analyst Relations team is responsible for driving both inbound and outbound information-sharing programs for our Intrinsic Security solutions.  Inbound AR programs will leverage analyst research and opinion to clearly convey technology and business trends and market information to internal stakeholders. Outbound AR programs will focus on developing… Read More →

Zoom logo

[JOB POSTING] Analyst Relations Manager EMEA / Zoom, Amsterdam

Zoom Video Communications is looking for an Analyst Relations Manager based in Amsterdam to join our Product Marketing team. The Analyst Relations Manager works as part of a global Analyst Relations team to build deep, strong relationships with key market analysts (Gartner, Forrester, IDC, and others) to educate them about all things Zoom. In this… Read More →

Backbase logo

[JOB POSTING] Analyst Relations Manager / Backbase, Amsterdam

Building Relationships: You identify, develop and maintain all Backbase (global) analyst relationships based on our target markets and product/market combinations.   Impactful Briefings: You drive a solid cadence of briefing the analyst community in the ecosystem to keep them up-to-date on the Backbase growth and strategic direction, as well as inquire with them if we need specific… Read More →

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[JOB POSTING] Director of Analyst Relations / Blackberry, San Ramon, California, USA

Reporting to the Vice-President of Solution Marketing, the Analyst Relations Director role facilitates two-way dialogue between BlackBerry and industry analysts. Focusing largely to increase awareness for the company and our products and services, while delivering key analyst insights to our internal teams. An ideal candidate will have a proven track record of managing an AR… Read More →

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[JOB POSTING] Analyst Relations Leader – Government / Public Sector / Conduent, USA

 Washington, Washington, DC; Florham Park, New Jersey; United States General Management / Strategy 29992 Responsibilities Develop, manage and implement Advisor Relations plan.Manage perception of Conduent’s offerings and capabilities.Maintain strong relationships with advisors including proactive engagement in strategy advisory days, hosted events, industry forums, webinars, briefings, newsletters, etc.Project manage responses for vendor evaluations like ISG, KPMG, EY, PwC,… Read More →

Zoom logo

[JOB POSTING] Analyst Relations Manager APAC / Zoom, Singapore

Zoom is growing at an explosive pace by every measure – revenues, people, innovation, and customers. Led by Eric S. Yuan, the #1 ranked CEO on Glassdoor, our unique culture of caring and happiness makes Zoom an awesome place to work. We are expanding teams across the organization. If you are motivated by delivering happiness,… Read More →

o9 logo

[JOB POSTING] Analyst Relations Director EMEA / o9, Amsterdam

Who is o9? Smart. Simple. Fun. All words to describe our environment at o9 Solutions. An exciting and high energy environment that drives us to grow and AIM 10x. The perfect place to be innovative, collaborative and dynamic as an organization. We’re always looking for great talent to join our o9 team. Company Overview o9… Read More →

BeyondTrust logo

[JOB POSTING] Analyst Relations Manager / BeyondTrust, USA

BeyondTrust is looking for an Analyst Relations Manager to join our powerhouse marketing team. This individual will develop and execute a global plan to identify and drive relationships with key industry analysts with the goal of raising awareness and recognition of BeyondTrust’s strategy, market leadership, products, and innovation. (more…)Share this…FacebookTwitterLinkedinemailPinterest

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[JOB POSTING] Analyst Relations Leader / MetricStream, San Jose, CA, USA

We are looking for a full-time Analyst Relations Leader for our San Jose office. The Analyst Relations Leader role at MetricStream is high visibility, a multi-faceted role that requires strong product marketing, analyst relations, and communications experience. This role is for a thinker with a strategic mindset and a strong marketing background with a passion… Read More →

PTC logo

[JOB POSTING] Analyst Relations Manager / PTC, Boston, MA, USA

PTC’s Corporate Communications team is looking for a new leader for its Analyst Relations program. This individual will assume day-to-day responsibility for PTC’s Analyst Relations program, chiefly responsible for facilitating the two-way exchange between PTC and industry analyst firms like Gartner, Forrester, and IDC. (more…)Share this…FacebookTwitterLinkedinemailPinterest