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[GUEST POST] Informa adds IHS Markit tech analysts to equal Forrester

Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst landscape. Informa announced the transaction on 22 May as part of an exchange of Informa’s agribusiness service for IHS Markit’s TMT portfolio, including the OTT and… Read More →

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IIAR Webinar: Introducing CCS Insight – and how they make sense of the connected world

CCS Insight is a longstanding research firm headquartered in the UK, but with reach and clients into wider EMEA, the Americas and Asia Pac. This specialist technology market intelligence and advisory firm provides tailored, decision-ready solutions to their client base to help them ‘make sense of the connected world’. This April 17th, we invite two… Read More →

Katie Webb + Ludovic Leforestier - IIAR

IIAR Discussion Group on Scaling AR on April 18th

The analyst landscape is changing fast and new voices are joining the conversation with impact over potential buyers. Whilst Tier 1 analyst firms generally retain their position in the area of direct buying recommendations, the picture is different when it comes to other sources influencing the buyer journey. For instance, boutique firms are claiming their share… Read More →

Barry Rabkin / Market Insights Group

[GUEST POST] Looking Back at Three Analyst Firms by Barry Rabkin / Market Insight Group

By Barry Rabkin (LinkedIn, @Impactoftech), President & Principal Analyst, Market Insight Group, Ltd.   I was fortunate to become an insurance industry analyst in 1997. Before that time, I had worked in the business side of the insurance industry for 17 years (primarily in marketing and/or market research across all major lines of business) and then due… Read More →

ISG logo

IIAR Webinar: Join us for a Webinar with Paul Reynolds from ISG on Thursday 7th February

Please join us on Thursday February 7th, 2019 at 15.00pm GMT / 16.00pm CET/ 10.00am EST / 07.00am PT for a presentation and discussion with Paul Reynolds, Partner and Chief Research Office at ISG. ISG is the leader in market research for the 45B Outsourcing Industry. Join this IIAR Event to better understand ISG’s position… Read More →

Gerry van Zandt and Ludovic Leforestier - IIAR

IIAR Discussion Group on “The Future of Analyst Relations” on January 30th

What is the future of Analyst Relations looking like?  How is our field evolving? Have you recently thought about: Whether AR is evolving into “Influencer Relations”? How AR is changing to meet the evolving IT industry analyst firm landscape? How AR can adapt to — and adopt — new ways of measuring AR productivity and… Read More →

Soichi Nakajima / IDATE DigiWorld

Around Soichi Nakajima from IDATE DigiWorld in 10 questions

Following our IIAR Webinar with Soichi Nakajima, Digital Telco Practice Lead (@NakajimaSoichi, LinkedIn) at IDATE DigiWorld, here’s his interview in ten questions. 1. What are your coverage areas? I cover all things Internet services and players; if you want to talk about the GAFA(M), FAMGA (yes it’s the same thing), FANG, BAT(X)… I’m all yours. To add… Read More →

IIAR Analyst Of The Year 2018: Margaret Adam / IDC

IIAR Analyst Of The Year 2018 – The Awards Unwrapped.

Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners. 2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have… Read More →

forrester-siriusdecisions

My Take: Forrester Acquires Sirius Decisions

This week, Forrester (Nasdaq: FORR) entered into a definitive agreement to acquire SiriusDecisions, for $245 million in cash. Larry Dignan at ZDNet did a great job breaking down the deal here. As with all acquisitions, many of the details have not been decided or announced yet, but as I long-time client of both firms, I… Read More →

Gartner Peer Insights Marly the Meerkat

Gartner Symposium / ITxpo 2018: key takeaways for AR professionals

This year’s keynote theme: the Continuous Next Strategy Gartner Symposium, Gartner’s flagship event in Europe, attracted more than 8,000 visitors this year, and met or exceeded expectations, at least mine. The analysts were brilliant, inspiring speakers on stage and great advisors in the one2one meetings. This was the first time in Europe that Mike Harris… Read More →

Cappucino_IMG_0793

Join us for the IIAR Café at the Gartner Symposium in Barcelona

If you are going to the Gartner Symposium 2018, Barcelona, drop in to the IIAR Breakfast and join the discussion on all things AR related with Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Analyst Relations and Market Strategy at Retarus. We’ll have an update on the IIAR, discuss recent Gartner news and other… Read More →

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[JOB POST] Media & Analyst Relations Specialist, Accenture / London, UK

Join Accenture and help transform leading organisations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Join Corporate Functions and you will become part of a diverse team which offers the essential expertise that enables… Read More →

Sage logo

[JOB POST] Industry Analyst Relations Senior Manager, Communications, Sage / Massachusetts or New York

Sage is a global company with a local heart. The market leader for cloud-based accounting, financials, enterprise management, people, and payroll software, we empower the world’s business heroes—from single-person startups to large enterprises. Our people are passionate and positive. We inspire our colleagues to serve business builders everywhere and champion their success. As a FTSE… Read More →

Lake at sunset image

[GUEST POST] How Analyst Relations Impacts Strategy 

Analyst relations seems straightforward enough – as a tech vendor, you relate key milestones and elements of strategy to those industry analysts who you think will have the greatest reach to your target market. Right? In my opinion though, the best analyst relations professionals also flip that model. With just as much vigour and interest,… Read More →

Edelman logo

[JOB POST] Senior Account Supervisor, Analyst Relations, Edelman / Seattle or Portland, US

Edelman has an opening, in the Seattle or Portland office, for a seasoned Analyst Relations (AR) practitioner within the PNW technology practice. We are seeking a Senior Account Supervisor to join our growing team of talented and collaborative communications professionals who provide a diverse client base with expert counsel in analyst relations, communications & event planning, content development,… Read More →

Claire Dessaux

We’ll Miss You Claire

It was with great sadness that I heard Claire Dessaux, Managing Vice President, Research Content and Delivery at Gartner, died recently. Claire struggled with health issues off and on in recent years, but she was still too young to leave us, and her premature death robs the world of a steadfast friend, reliable co-worker, and… Read More →

Christian Holscher (IIAR website)

[GUEST POST] How Analyst & Advisory Relations translates to Business

When even hyper-successful companies like AWS invest in dedicated analyst and advisor relations management although they seem to dominate their markets anyway, it suggests they realize much more value in AR than ‘only’ to position high in an industry report.  Even small innovative businesses seek to engage regularly with the likes of Gartner, Forrester, IDC… Read More →

CXP Group logo (IIAR website)

IIAR Webinar: Le CXP Group, a European powerhouse?

Over the past few months, the analyst community has been experiencing an array of changes, with many analyst departures and career moves shaking up the status quo. As we come back to work and the summer days fade into autumn, there’s no better time to catch-up with analyst firms and understand what has changed, what’s… Read More →

CCS Insights Logo

IIAR Webinar: Introducing CCS Insight – and how they make sense of the connected world

CCS Insight is a longstanding research firm headquartered in the UK, but with reach and clients into wider EMEA, the Americas and Asia Pac. This specialist technology market intelligence and advisory firm provides tailored, decision-ready solutions to their client base to help them ‘make sense of the connected world’. This April 17th, we invite two… Read More →

Katie Webb + Ludovic Leforestier - IIAR

IIAR Discussion Group on Scaling AR on April 18th

The analyst landscape is changing fast and new voices are joining the conversation with impact over potential buyers. Whilst Tier 1 analyst firms generally retain their position in the area of direct buying recommendations, the picture is different when it comes to other sources influencing the buyer journey. For instance, boutique firms are claiming their share… Read More →

Accenture logo

[JOB POST] Global Media & Analyst Relations Manager – Communications, Media & Technology, Accenture / San Francisco or Seattle, USA

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and… Read More →

tmobile_logo

[JOB POST] Analyst Relations Program Lead, T-Mobile / Seattle, USA

In this role, you’ll build, own, and run the industry analyst program. You’ll work with analysts to ensure company is represented in their analysis and consultations, with a focus on increasing enterprise consideration in wireless services, Internet of Things (IoT) and other emerging technology fronts. You’ll create our inbound AR program, harnessing third-party insights for… Read More →

Amdocs logo

[JOB POST] Industry Analyst Relations Manager, Amdocs / London, UK

Amdocs is seeking an Industry Analyst Relations Manager to join its highly experienced and dedicated Industry Analyst Relations team. In this role the individual will be responsible for the planning, execution, management and measurement of strategic AR programs, primarily focused on (but not restricted to) Amdocs Media business, a leading global provider of premium content… Read More →

ISG logo

IIAR Webinar: Join us for a Webinar with Paul Reynolds from ISG on Thursday 7th February

Please join us on Thursday February 7th, 2019 at 15.00pm GMT / 16.00pm CET/ 10.00am EST / 07.00am PT for a presentation and discussion with Paul Reynolds, Partner and Chief Research Office at ISG. ISG is the leader in market research for the 45B Outsourcing Industry. Join this IIAR Event to better understand ISG’s position… Read More →

Gerry van Zandt and Ludovic Leforestier - IIAR

IIAR Discussion Group on “The Future of Analyst Relations” on January 30th

What is the future of Analyst Relations looking like?  How is our field evolving? Have you recently thought about: Whether AR is evolving into “Influencer Relations”? How AR is changing to meet the evolving IT industry analyst firm landscape? How AR can adapt to — and adopt — new ways of measuring AR productivity and… Read More →

Soichi Nakajima / IDATE DigiWorld

Around Soichi Nakajima from IDATE DigiWorld in 10 questions

Following our IIAR Webinar with Soichi Nakajima, Digital Telco Practice Lead (@NakajimaSoichi, LinkedIn) at IDATE DigiWorld, here’s his interview in ten questions. 1. What are your coverage areas? I cover all things Internet services and players; if you want to talk about the GAFA(M), FAMGA (yes it’s the same thing), FANG, BAT(X)… I’m all yours. To add… Read More →

IIAR Analyst Of The Year 2018: Margaret Adam / IDC

IIAR Analyst Of The Year 2018 – The Awards Unwrapped.

Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners. 2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have… Read More →

Gartner Peer Insights Marly the Meerkat

Gartner Symposium / ITxpo 2018: key takeaways for AR professionals

This year’s keynote theme: the Continuous Next Strategy Gartner Symposium, Gartner’s flagship event in Europe, attracted more than 8,000 visitors this year, and met or exceeded expectations, at least mine. The analysts were brilliant, inspiring speakers on stage and great advisors in the one2one meetings. This was the first time in Europe that Mike Harris… Read More →

iDate DigiWorld webinar with the IIAR

IIAR Webinar: meet iDate DigiWorld

Local analysts yield much influence in the geographies they operate in, yet they are largely unknown to AR pros in multinationals. On December 11th, we’re offering you to get up close and personal with iDDATE DigiWorld, a firm founded in France in 1977, combining consulting, research and an institute. Its legacy is in telcos but… Read More →

Gartner IIAR logos

IIAR Discussion Group: negotiating with Gartner

Time to renew your Gartner subscription? Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion… Read More →

idc-logo

[JOB POST] Research Lead, Services Research, IDC / London, Frankfurt or Copenhagen

IDC Europe is looking for a Research Lead to build out its services research. The successful candidate will report to the management of IDC European Enterprise Research Group. IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC… Read More →

IDC_Blue_Logo

[JOB POST] Senior Research Analyst, Personal Computing Devices, IDC / London, UK

IDC’s Personal Computing Devices research group in Europe is looking for a Senior research analyst to support the expansion of its research and business. This is a highly visible position that requires the candidate to develop cutting-edge qualitative and quantitative research for IDC’s exceptionally diverse base of clients that includes hardware and software vendors and providers of… Read More →

Cappucino_IMG_0793

Join us for the IIAR Café at the Gartner Symposium in Barcelona

If you are going to the Gartner Symposium 2018, Barcelona, drop in to the IIAR Breakfast and join the discussion on all things AR related with Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Analyst Relations and Market Strategy at Retarus. We’ll have an update on the IIAR, discuss recent Gartner news and other… Read More →

CXP Group logo (IIAR website)

Why should AR pros call CXP Group?

Hot on the heels of yesterday’s IIAR Webinar with CXP Group (they’ve dropped “le” to my great chagrin), here’s a quick interview summing-up their coverage areas and why analyst relations (AR) professionals should give them a call. With Yannick Carriou (LinkedIn, @YCarriou), Chairman and CEO and Jean-Christophe Bodhuin (LinkedIn, @JCBodhuin), SVP & UK Managing Director, UK Operations from… Read More →

Claire Dessaux

We’ll Miss You Claire

It was with great sadness that I heard Claire Dessaux, Managing Vice President, Research Content and Delivery at Gartner, died recently. Claire struggled with health issues off and on in recent years, but she was still too young to leave us, and her premature death robs the world of a steadfast friend, reliable co-worker, and… Read More →

CXP Group logo (IIAR website)

IIAR Webinar: Le CXP Group, a European powerhouse?

Over the past few months, the analyst community has been experiencing an array of changes, with many analyst departures and career moves shaking up the status quo. As we come back to work and the summer days fade into autumn, there’s no better time to catch-up with analyst firms and understand what has changed, what’s… Read More →

Amazon Web Services (AWS) logo on IIAR website

[JOB POSTING] Analyst Relations Manager / AWS, Paris

AWS, IIAR, IIAR jobs Amazon Web Services (AWS) is seeking an experienced, self-starting, highly intelligent, personable, and detail-oriented manager to join the EMEA analyst relations (AR) team to focus on the French, Italian and Spanish markets. The successful candidate will have the unique opportunity to help drive creation and execution of core strategic AR programs… Read More →

Google-Logo-IIAR-website

Analyst Relations Manager, Google Cloud, Sunnyvale, New York or Redwood City, USA

Google is developing groundbreaking cloud solutions for companies, leveraging years of experience in building secure, reliable, and scalable cloud technology. As we rapidly bring new products to market that are transforming how companies collaborate and operate, we are seeking an experienced Analyst Relations (AR) Manager to communicate our product vision and roadmap to the global… Read More →

IFS logo on the IIAR website

Global Analyst Relations Specialist, IFS, Itasca / IL, USA

IFS is currently seeking an Analyst Relations Specialist to join the Global Communications team. This individual is responsible for supporting the Global Analyst Relations Manager and the execution of the IFS Analyst Relations program, with the objective of “influencing the influencers” – targeted industry analysts whose research and commentary impact IFS customers, prospects, partners, and… Read More →

Amazon Web Services (AWS) logo on IIAR website

[JOB POSTING] Analyst Relations Manager, Market Intelligence, Amazon, London

Amazon Web Services (AWS) is seeking an experienced, self-motivated, personable, and detail-oriented Analyst Relations (AR) Manager to help drive its Field Enablement, Market Intelligence, and Compete AR programs in EMEA. The AR Manager will create and drive strategy and tactics to effectively communicate key differentiators for AWS services and solutions to the analyst community. (more…)Share… Read More →

Cisco Logo - IIAR

[JOB POSTING] Analyst Relations Manager EMEAR, Cisco, London

What You’ll Do You will be responsible for driving an industry-leading Analyst Relations (AR) program across Europe, the Middle East and Africa. You will craft a comprehensive AR program and plan that is both highly strategic and impactful. You will represent Cisco’s global portfolio and initiatives in region as well as region-specific initiatives.  (more…)Share this…FacebookTwitterLinkedinemailPinterest

Vodafone logo

[JOB POSTING] Senior Manager Industry Analyst Relations, Vodafone, London, UK

We are looking for an Analyst Relations professional to join our experienced and respected Analyst Relations team. We are award winning and pride ourselves in delivering significant value to internal Vodafone Business stakeholders and customers through analyst influence and insight. (more…)Share this…FacebookTwitterLinkedinemailPinterest

Edelman logo

[JOB POSTING] Senior Account Executive Analyst Relations / Edelman, Portland, OR, USA

Edelman has an opening in the Portland office for an Analyst Relations (AR) practitioner within the PNW technology practice. We are seeking a Senior Account Executive (SAE) to join our growing team of talented and collaborative communications professionals who provide a diverse client base with expert counsel in analyst relations, communications & event planning, content development, and media and… Read More →

Ensono logo (IIAR)

[JOB POSTING] Influencer Relations Europe, Ensono, Staines, UK

Influencer Relations Europe, Ensono, Staines, UK We are looking for a creative, passionate and detail-oriented individual who can cover all UK aspects of public relations and analyst relations, with additional responsibility for Poland and India. As an agile company and an unknown brand, you have the consent to pilot new techniques and ideas. You must… Read More →

Cloudflare logo

[JOB POSTING] Sr. Analyst Relations Manager at Cloudflare, San Francisco or Austin, USA

About the Role Cloudflare is looking for a Sr. Analyst Relations Manager to help scale our AR program. This is a great opportunity to work with Cloudflare’s communications team to help shape our global story in a role with potential for growth. You’ll be responsible for driving strategic programs and initiatives with the industry analyst… Read More →

Amazon Web Services - Come build the future with us

[JOB POSTING] Analyst Relations Manager, AWS, DC, USA

Amazon Web Services (AWS) is seeking an experienced, self-motivated, and detail-oriented communications professional to help build its Worldwide Public Sector (WWPS) Analyst Relations (AR) program. The AR Manager will need to stay closely aligned to the WWPS business leaders and develop a program that “influences the influencers” in support of key business goals. The successful… Read More →