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IIAR> Webinar: Forrester in 2020

Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for… Read More →

Andrew Lochart

[GUEST POST] The 7 Ups of Building Credibility Through Analyst Relations

By Andrew Lochart (LinkedIn, @andrewlochart) and reposted from lochart.com with his permission. I’ve been leading B2B tech product marketing teams for more than 20 years and I’ve seen how easy it is to fall into what I call the “content trap”. We’re constantly creating new content to fuel our campaigns, to keep things fresh and… Read More →

Introducing-Omdia-28Jan20-v1.1_Page_02

IIAR> Webinar – Welcome to the party, Omdia!

It’s been fascinating to watch Ovum for the past 15+ or so years, acquiring Butler Group, merging and un-merging with Datamonitor, buying RHK and then been purchased by event giant Informa. The last chapter saw Informa buying the research-part of IHS, namely IHS Markit Technology (August 2019), Tractica (July 2018) and moving it all into… Read More →

Marc Duke profile picture

[GUEST POST] Influencer relations so much more than going from an A to I

I’ve been in AR for a long long time, so long that when I started (working at Text 100 representing Microsoft in Europe – yup I am showing my age!) reaching out to industry analysts while at a PR agency most of the analysts I spoke to thought I had called the wrong department. Almost… Read More →

ESG logo

[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)

Good news: With improvements, everyone will see better resultsI’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by… Read More →

Mathieu Poujol

Au revoir Mathieu

It is with great sadness that we’re learning of Matthieu Poujol’s sudden departure. He was a well respected, recognised and knowledgeable professional, always helpful and kind but also great fun. And a dear friend of many in the AR community. The IIAR> Extended Board and AR community expresses its sincere condolences to his family and… Read More →

Marc Duke profile picture

[GUEST POST] Influencer relations so much more than going from an A to I

I’ve been in AR for a long long time, so long that when I started (working at Text 100 representing Microsoft in Europe – yup I am showing my age!) reaching out to industry analysts while at a PR agency most of the analysts I spoke to thought I had called the wrong department. Almost… Read More →

ESG logo

[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 2)

If you read part 1 of my blog post ’20 mistakes analyst relations teams are making’ you will hopefully have learnt a few things. Including the fact that I am not shy when it comes to sharing my thoughts! So here we go with part 2 of my list of don’ts, pitfalls, and worst practices when it… Read More →

ESG logo

[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)

Good news: With improvements, everyone will see better resultsI’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by… Read More →

451 Research Logo

[NEWS] 451 Research acquired by S&P

By Simon Jones (LinkedIn, @SimonDestrier) and Ludovic Leforestier (LinkedIn, @lludovic). 451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its… Read More →

IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the… Read More →

Gartner Symposium 2019

Gartner Symposium / ITxpo 2019: key takeaways for AR professionals

The IIAR> was at the Gartner Symposium/ITxpo 2019 in Barcelona This year’s Gartner Symposium in Barcelona had a couple of updates for AR professionals in store. And the analysts on stage shared new ideas and new perspectives to the already known tech story. (more…)Share this…FacebookTwitterLinkedinemailPinterest

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IIAR> Webinar with Research In Action

Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany… Read More →

Keynote at Gartner Symposium 2018

IIAR AR Café at Gartner Symposium in Barcelona 2019

Join us… at our IIAR get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@AnjaSteinmann, LinkedIn), IIAR UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT. (more…)Share this…FacebookTwitterLinkedinemailPinterest

Gerry van Zandt and Ludovic Leforestier - IIAR

IIAR> Webinar: Future Shock: The Coming State of Analyst Relations

The IIAR> will soon release a new and long-awaited white paper that provides fresh insights and information into how the field of Analyst Relations will evolve and change over the coming 5-10 years.  To mark the debut of this white paper, IIAR will host a webinar on the 5th December2019 at 0800 PST / 1000 EST… Read More →

IIAR> Discussion Group: working with Gartner with Andrew Hsu and Aniruddho Mukherjee

IIAR> Discussion Group: working with Gartner

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications. (more…)Share this…FacebookTwitterLinkedinemailPinterest

IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the… Read More →

AOTY

Who will be the IIAR> Analyst of the Year 2019?

The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR> Christmas Party in central London. Make sure you register now, tickets are going fast! The IIAR> Analyst Of The Year is the best… Read More →

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IIAR> Webinar with Research In Action

Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany… Read More →

Anja Steinmann / IIAR UK Chapter Co-Lead

Introducing our new UK Chapter Co-lead: Anja Steinmann

I am extremely pleased to announce Anja Steinmann (LinkedIn, @AnjaSteinmann) as the new IIAR UK Chapter Co-lead. Anja is currently part of the Global Analyst & Consultant Relations team at BT and a seasoned AR pro, with a breadth of experience working in-house and as a freelancer in AR, media relations and marketing.  Besides having worked in… Read More →

Keynote at Gartner Symposium 2018

IIAR AR Café at Gartner Symposium in Barcelona 2019

Join us… at our IIAR get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@AnjaSteinmann, LinkedIn), IIAR UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT. (more…)Share this…FacebookTwitterLinkedinemailPinterest

IIAR London Christmas Networking Party 2019 - Sponsored by HCL

Have Yourself a Merry Little Christmas Party: IIAR Christmas Networking Party 2019 celebrating the Analyst of the year and the Analyst Firm of the year

Sponsored by HCL Technologies  We are very excited to announce the date of our famous Christmas Networking Party which will celebrate the outstanding results that analysts and analyst firms have delivered when collaborating with AR professionals: the IIAR> Analyst, Firm, New Analyst and Client Partner Of the Year 2019 will be announced. The event is… Read More →

IIAR> Discussion Group: working with Gartner with Andrew Hsu and Aniruddho Mukherjee

IIAR> Discussion Group: working with Gartner

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications. (more…)Share this…FacebookTwitterLinkedinemailPinterest

IIAR Tragic Quadrant 2018 v04

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a… Read More →

Forrester social image

IIAR> Webinar: Forrester in 2020

Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for… Read More →

Introducing-Omdia-28Jan20-v1.1_Page_02

IIAR> Webinar – Welcome to the party, Omdia!

It’s been fascinating to watch Ovum for the past 15+ or so years, acquiring Butler Group, merging and un-merging with Datamonitor, buying RHK and then been purchased by event giant Informa. The last chapter saw Informa buying the research-part of IHS, namely IHS Markit Technology (August 2019), Tractica (July 2018) and moving it all into… Read More →

ESG logo

[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)

Good news: With improvements, everyone will see better resultsI’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by… Read More →

Mathieu Poujol

Au revoir Mathieu

It is with great sadness that we’re learning of Matthieu Poujol’s sudden departure. He was a well respected, recognised and knowledgeable professional, always helpful and kind but also great fun. And a dear friend of many in the AR community. The IIAR> Extended Board and AR community expresses its sincere condolences to his family and… Read More →

451 Research Logo

[NEWS] 451 Research acquired by S&P

By Simon Jones (LinkedIn, @SimonDestrier) and Ludovic Leforestier (LinkedIn, @lludovic). 451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its… Read More →

IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the… Read More →

AOTY

Who will be the IIAR> Analyst of the Year 2019?

The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR> Christmas Party in central London. Make sure you register now, tickets are going fast! The IIAR> Analyst Of The Year is the best… Read More →

Gartner Symposium 2019

Gartner Symposium / ITxpo 2019: key takeaways for AR professionals

The IIAR> was at the Gartner Symposium/ITxpo 2019 in Barcelona This year’s Gartner Symposium in Barcelona had a couple of updates for AR professionals in store. And the analysts on stage shared new ideas and new perspectives to the already known tech story. (more…)Share this…FacebookTwitterLinkedinemailPinterest

Research In Action logo

IIAR> Webinar with Research In Action

Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany… Read More →

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[JOB POSTING] Communications Manager, Workplace / Facebook (London, UK)

Workplace from Facebook is an enterprise communication platform that enables employees at any organization to collaborate and communicate using many of the same features available on Facebook. Launched in 2016, Workplace is growing quickly. Workplace now has more than 3+ million paid monthly users and tens of thousands of companies around the world using the… Read More →

Wipro logo

[JOB POSTING] Analyst Relations Manager / Wipro, Bangalore, India

The Analyst Relations function is dedicated towards managing Wipro’s perception and positioning with industry and technology analysts from firms such as Gartner, Forrester, IDC, Everest, HFS, Nelson Hall, Zinnov, Avasant etc. This is achieved through impactful analyst connects, and by presenting a compelling response to the analyst firm’s competitive reports and research artefacts that aim… Read More →

Rubrik Logo

[JOB POSTING] Analyst Relations Director / Rubrik, Palo Alto, CA, USA

Job Summary Rubrik is one of the fastest growing companies in Silicon Valley, revolutionizing data protection and management in the emerging multi-cloud IT industry. Recently named as one of Linkedin’s 2019 Top Companies, our mission is to unlock the power of data by organizing and protecting the world’s business information by building a forward-thinking, design-oriented brand that… Read More →

Red Hat logo

[JOB POSTING] Analyst Relations Manager / Red Hat, Boston, MA

Job summary The Red Hat Marketing team is looking for an experienced Analyst Relations Manager to join us in Boston, MA. In this role, you will manage Red Hat’s strategy with industry analyst firms. You’ll oversee, develop, and implement a variety of projects and programs for one group of our offerings while working closely with… Read More →

BT logo

[JOB POSTING] Analyst and Customer Relations Manager / BT, London, UK

Why this role matters External influencers in industry analyst and sourcing advisory firms engage closely with our customers, competitors, regulators and investors, the media and wider financial community, so are both an important channel to market and source of insight. The analyst and consultant relations (ACR) programme in Global focuses on developing and strengthening influencer… Read More →

AtoS logo

[JOB POSTING] Director of Analyst Relations / AtoS, Irving, TX, USA

The objectives of this role are to drive and execute improved industry analyst awareness and perception of Atos North America (NA) in the IT Services Services marketplace, to engage NA leadership in developing enduring analyst relationships and to position analysts to be advocates for Atos in the industry.  The position reports to Senior Director, Atos… Read More →

f5 logo

[JOB POSTING] Senior Analyst Relations Manager / F5, Seattle, WA, USA

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! We are seeking an experienced Senior Analyst Relations Manager who will partner with the Director of Analyst Relations, where you will plan for, establish, nurture and oversee relationships with technology industry analysts to maintain and… Read More →

Kelly Services logo

[JOB POSTING] Analyst Relationship Manager / Kelly Services, USA

Kelly Services a $5.5 billion world leader in workforce management and human resources solutions seeks an Analyst Relationship Manager who will be based virtually. This individual will be responsible for developing and maintaining analyst relationships to advance the business goals of the company; promote Kelly’s brand platform of “what’s next” and serve as an advocate… Read More →

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[JOB POSTING] Analyst & Influencer Relations Manager – Enterprise / Nvidia, Reading, UK

For two decades, NVIDIA has pioneered visual computing, the art and science of computer graphics. With our invention of the GPU – the engine of modern visual computing – the field has expanded to encompass PC games, movie production, product design, medical diagnosis and scientific research. Today, visual computing is becoming increasingly central to how… Read More →

H&K logo

[JOB POSTING] Analyst Relations Strategist / H&K, London, UK

H+K’s Tech practice is one of H+K London’s leading and highest performing sectors and has grown rapidly over the last six years. The experience of the 35+ team spans integrated communications, from corporate, B2B and consumer communications, to digital + social, influencers, analyst relations, content marketing and internal communications. We understand technology ecosystems, consumer and business audiences and… Read More →