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Peggy O'Neill, Senior Director Analyst Relations @ Informatica

[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill

If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations… Read More →

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The IIAR> AR Professionals & AR Agency of the Year 2020

The IIAR> is committed to recognizing the achievements of AR professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2020: AR Professional, AR Teams, and AR Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR>… Read More →

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IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense. (more…)

Analyst Relations professional of the Year

Who will be the IIAR> Analyst and Analyst Firm of the Year 2020?

The IIAR> Analyst Of The Year is a long-running industry award that uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community. In other words, it’s our way to reflect and share our appreciation for the best industry analysts in the… Read More →

IIAR> UK Chapter Café Anja Steinmann

IIAR> Meet-up – UK Chapter

Join us on Thursday 5th November 2020 for a first of many IIAR> virtual meet-ups organised by the IIAR> UK Chapter. This will be the first in a series of forthcoming monthly get-togethers for IIAR> members to connect, network and share best practice around Analyst Relations. In our first call, we’d like to discuss the impact of the… Read More →

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IIAR> Webinar: Peer Insights Updates

Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights. This webinar will be hosted by Andrew Hsu (@andrew0hsu, LinkedIn) / IIAR> Board Member for Events and Simon Jones (@SimonDestrier, LinkedIn) / IIAR> Board Member for Membership. Join… Read More →

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IIAR> Forum: Have your say on Gartner’s Initiatives for AR pros

Hard on the heels of Gartner’s presentation to IIAR> members on its new initiatives for AR professionals, we’re opening up the conversation to our member in an open forum session. Join us for a no holds barred debrief – to be held under the Chatham House Rule – where we’ll drill into the thought-provoking insights… Read More →

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IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals

As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing… Read More →

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IIAR> Webinar: Forrester in 2020

Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for… Read More →

Andrew Lochart

[GUEST POST] The 7 Ups of Building Credibility Through Analyst Relations

By Andrew Lochart (LinkedIn, @andrewlochart) and reposted from lochart.com with his permission. I’ve been leading B2B tech product marketing teams for more than 20 years and I’ve seen how easy it is to fall into what I call the “content trap”. We’re constantly creating new content to fuel our campaigns, to keep things fresh and… Read More →

2011_Negotiation_pandemic_hero

IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense. (more…)

Analyst Relations professional of the Year

Who will be the IIAR> Analyst and Analyst Firm of the Year 2020?

The IIAR> Analyst Of The Year is a long-running industry award that uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community. In other words, it’s our way to reflect and share our appreciation for the best industry analysts in the… Read More →

IIAR> UK Chapter Café Anja Steinmann

IIAR> Meet-up – UK Chapter

Join us on Thursday 5th November 2020 for a first of many IIAR> virtual meet-ups organised by the IIAR> UK Chapter. This will be the first in a series of forthcoming monthly get-togethers for IIAR> members to connect, network and share best practice around Analyst Relations. In our first call, we’d like to discuss the impact of the… Read More →

Gartner Peer Insights logo

IIAR> Webinar: Peer Insights Updates

Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights. This webinar will be hosted by Andrew Hsu (@andrew0hsu, LinkedIn) / IIAR> Board Member for Events and Simon Jones (@SimonDestrier, LinkedIn) / IIAR> Board Member for Membership. Join… Read More →

Screen Shot 2020-06-01 at 9.46.29 AM

IIAR> Forum: Have your say on Gartner’s Initiatives for AR pros

Hard on the heels of Gartner’s presentation to IIAR> members on its new initiatives for AR professionals, we’re opening up the conversation to our member in an open forum session. Join us for a no holds barred debrief – to be held under the Chatham House Rule – where we’ll drill into the thought-provoking insights… Read More →

Screen Shot 2020-06-01 at 9.46.29 AM

IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals

As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing… Read More →

Forrester social image

IIAR> Webinar: Forrester in 2020

Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for… Read More →

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IIAR> Webinar – Welcome to the party, Omdia!

It’s been fascinating to watch Ovum for the past 15+ or so years, acquiring Butler Group, merging and un-merging with Datamonitor, buying RHK and then been purchased by event giant Informa. The last chapter saw Informa buying the research-part of IHS, namely IHS Markit Technology (August 2019), Tractica (July 2018) and moving it all into… Read More →

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[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)

Good news: With improvements, everyone will see better resultsI’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by… Read More →

Mathieu Poujol

Au revoir Mathieu

It is with great sadness that we’re learning of Matthieu Poujol’s sudden departure. He was a well respected, recognised and knowledgeable professional, always helpful and kind but also great fun. And a dear friend of many in the AR community. The IIAR> Extended Board and AR community expresses its sincere condolences to his family and… Read More →

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[NEWS] 451 Research acquired by S&P

By Simon Jones (LinkedIn, @SimonDestrier) and Ludovic Leforestier (LinkedIn, @lludovic). 451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its… Read More →

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[JOB POSTING] PR/AR Director / Airtable, San Francisco, CA, USA

Airtable is on a mission to democratize software. Our platform is beloved by people at more than 200,000 organizations because they can create applications that perfectly fit their needs. We are building a communications team that demonstrates the real-world impact Airtable has every day, advocates for a future where more people have the power to… Read More →

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[JOB POSTING] Analyst Relations Manager / Ruder Finn, San Francisco

Want to drive and scale analyst relations for some of the world’s most exciting tech companies? Ruder Finn West is seeking an Industry Analyst Relations (AR) Manager for several high-profile, dynamic tech leaders from Fortune 100 multinationals to start-ups as part of a growing AR portfolio. This is a dynamic client-facing role working with senior… Read More →

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[JOB POSTING] Corporate Communications Manager, Constituent Relations / Amazon, USA

Amazon is looking for a strong corporate communications manager to help the North American External Corporate Communications team build meaningful relationships with third party stakeholders. The successful candidate will have the opportunity to drive the execution of a comprehensive stakeholder engagement program for Amazon, with a focus on building awareness of our Customer and Seller… Read More →

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[JOB POSTING] Director, Analyst Relations / KPMG, various locations, USA

KPMG is currently seeking a Director, Analyst Relations to join our Growth and Strategy organization. Responsibilities: Initiate and coordinate leadership interactions with analysts to advance recognition of KPMG’s brand and capabilities in the marketplace by recommending, overseeing, and implementing a regular schedule of interaction with analystsDesign and drive relationship building with analysts and understand their calendar… Read More →

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[JOB POSTING] Analyst Relations Specialist / LumenVox, USA, remote

As the Analyst Relations Specialist you will be responsible for executing and managing strong relationships with key industry influencers/analysts by increasing the company’s visibility, interaction, and influence with a diverse analyst community. These include such firms as Gartner, Forrester, and others. You will leverage analyst research and opinion to convey market trends and information to… Read More →

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[JOB POSTING] Sr. Analyst Relations Manager / Altered, remote, USA

Alteryx is seeking a strategic, accomplished and self-motivated Senior Analyst Relations Manager to build and drive our analyst relations program. The primary goal of our program is to increase thought leadership and influence favorable outcomes for Alteryx. The ideal candidate must have experience in media/analyst relations/communications with a successful track record of executing analyst relations… Read More →

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[JOB POSTING] Senior Analyst Relations Manager – Analytics platform Marketing, Splunk / San Jose, San Francisco, California

Join us as we pursue our disruptive new vision to make machine data accessible, usable and valuable to everyone. Our company is filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we’re committed to our work, our customers, having fun, and dedicated to… Read More →

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[JOB POSTING] Analyst Relations Manager / Confluent, Mountain View, CA, USA

About the Role:We are looking for an Analyst Relations Manager to join our analyst relations team to develop and implement a successful, results-oriented program. You will be an integral member of the marketing team helping to create a category as well as develop and grow relationships with analysts and influencers in relevant markets. The ideal… Read More →

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[JOB POST] Industry Analyst Relations Manager, VMware / Palo Alto, CA, USA

  This key position on VMware’s Global Industry Analyst Relations team is responsible for driving both inbound and outbound information-sharing programs for our Intrinsic Security solutions.  Inbound AR programs will leverage analyst research and opinion to clearly convey technology and business trends and market information to internal stakeholders. Outbound AR programs will focus on developing… Read More →