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Peggy O'Neil for the IIAR>

[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms

I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by… Read More →

IIAR> Meetup with Anja Steinmann, Tim O'Sullivan and Yvonne Kaupp

IIAR> Monthly Meet-up Mar’21

Join us on Thursday 04 March 2021 for our monthly IIAR> virtual meet-up. This month we will focus our discussion on the Sourcing Advisors. Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations. (more…) Join us on Thursday 04 March 2021… Read More →

Thomas Mendel / Research In Action

[GUEST POST] How software vendors view analyst companies in 2021

By Dr. Thomas Mendel P.D., Managing Director Research In Action Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us… Read More →

IIAR> AOTY Stephanie Look + Aniruddho Murkerjee

IIAR> Webinar: partnering with industry analysts for effective AR

As a follow up to the 2020 IIAR> Analyst Relations Awards, we’ll be doing a deep dive on The IIAR> 3R’s methodology, sharing an aggregate view on what hundreds of analysts said were the most important qualities they value most about AR professionals, and how you can leverage that feedback to deliver the most effective… Read More →

[GUEST POST] Book Review: Schaffer’s guide to analyst relations transformation

Robin Schaffer’s new book, Analysts on Analyst Relations, weaves the verbatim recommendations of dozens of veteran analysts into a powerful argument for AR teams to test out leading-edge AR activities, far beyond what passes for regular AR best practice. Schaffer is a long-time AR leader.

[GUEST POST] Book Review: Schaffer’s guide to analyst relations transformation

Robin Schaffer’s new book, Analysts on Analyst Relations, weaves the verbatim recommendations of dozens of veteran analysts into a powerful argument for AR teams to test out leading-edge AR activities, far beyond what passes for regular AR best practice. Schaffer is a long-time AR leader.

One man band

Five social media truths for industry analysts

One man band, by Ferrell McCollough Industry analyst is a tough act to master: just like a one-man-band need to combine multiple instruments, analysts usually have many talents such as writing, public speaking, educating –and ideally analysing. Do they now need to be their own publicists as well?  The pandemic has brought in a dramatic… Read More →

Peggy O'Neill, Senior Director Analyst Relations @ Informatica

[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill

If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations… Read More →

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The IIAR> AR Professionals & AR Agency of the Year 2020

The IIAR> is committed to recognizing the achievements of AR professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2020: AR Professional, AR Teams, and AR Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR>… Read More →

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IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense. (more…)

Gartner Peer Insights logo

IIAR> Webinar: Peer Insights Updates

Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights. This webinar will be hosted by Andrew Hsu (@andrew0hsu, LinkedIn) / IIAR> Board Member for Events and Simon Jones (@SimonDestrier, LinkedIn) / IIAR> Board Member for Membership. Join… Read More →

IIAR> AOTY Stephanie Look + Aniruddho Murkerjee

IIAR> Webinar: partnering with industry analysts for effective AR

As a follow up to the 2020 IIAR> Analyst Relations Awards, we’ll be doing a deep dive on The IIAR> 3R’s methodology, sharing an aggregate view on what hundreds of analysts said were the most important qualities they value most about AR professionals, and how you can leverage that feedback to deliver the most effective… Read More →

[GUEST POST] Book Review: Schaffer’s guide to analyst relations transformation

Robin Schaffer’s new book, Analysts on Analyst Relations, weaves the verbatim recommendations of dozens of veteran analysts into a powerful argument for AR teams to test out leading-edge AR activities, far beyond what passes for regular AR best practice. Schaffer is a long-time AR leader.

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Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020

The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team  London, Friday 18th December 2020.  The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year… Read More →

Gartner Peer Insights logo

IIAR> Webinar: Peer Insights Updates

Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights. This webinar will be hosted by Andrew Hsu (@andrew0hsu, LinkedIn) / IIAR> Board Member for Events and Simon Jones (@SimonDestrier, LinkedIn) / IIAR> Board Member for Membership. Join… Read More →

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IIAR> Forum: Have your say on Gartner’s Initiatives for AR pros

Hard on the heels of Gartner’s presentation to IIAR> members on its new initiatives for AR professionals, we’re opening up the conversation to our member in an open forum session. Join us for a no holds barred debrief – to be held under the Chatham House Rule – where we’ll drill into the thought-provoking insights… Read More →

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IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals

As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing… Read More →

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[JOB POSTING] Analyst Relations Manager / Ruder Finn, San Francisco

Want to drive and scale analyst relations for some of the world’s most exciting tech companies? Ruder Finn West is seeking an Industry Analyst Relations (AR) Manager for several high-profile, dynamic tech leaders from Fortune 100 multinationals to start-ups as part of a growing AR portfolio. This is a dynamic client-facing role working with senior… Read More →

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[JOB POSTING] Corporate Communications Manager, Constituent Relations / Amazon, USA

Amazon is looking for a strong corporate communications manager to help the North American External Corporate Communications team build meaningful relationships with third party stakeholders. The successful candidate will have the opportunity to drive the execution of a comprehensive stakeholder engagement program for Amazon, with a focus on building awareness of our Customer and Seller… Read More →

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[JOB POSTING] Director, Analyst Relations / KPMG, various locations, USA

KPMG is currently seeking a Director, Analyst Relations to join our Growth and Strategy organization. Responsibilities: Initiate and coordinate leadership interactions with analysts to advance recognition of KPMG’s brand and capabilities in the marketplace by recommending, overseeing, and implementing a regular schedule of interaction with analystsDesign and drive relationship building with analysts and understand their calendar… Read More →

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[JOB POSTING] Analyst Relations Specialist / LumenVox, USA, remote

As the Analyst Relations Specialist you will be responsible for executing and managing strong relationships with key industry influencers/analysts by increasing the company’s visibility, interaction, and influence with a diverse analyst community. These include such firms as Gartner, Forrester, and others. You will leverage analyst research and opinion to convey market trends and information to… Read More →

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[JOB POSTING] Sr. Analyst Relations Manager / Altered, remote, USA

Alteryx is seeking a strategic, accomplished and self-motivated Senior Analyst Relations Manager to build and drive our analyst relations program. The primary goal of our program is to increase thought leadership and influence favorable outcomes for Alteryx. The ideal candidate must have experience in media/analyst relations/communications with a successful track record of executing analyst relations… Read More →

Splunk logo

[JOB POSTING] Senior Analyst Relations Manager – Analytics platform Marketing, Splunk / San Jose, San Francisco, California

Join us as we pursue our disruptive new vision to make machine data accessible, usable and valuable to everyone. Our company is filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we’re committed to our work, our customers, having fun, and dedicated to… Read More →

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[JOB POSTING] Analyst Relations Manager / Confluent, Mountain View, CA, USA

About the Role:We are looking for an Analyst Relations Manager to join our analyst relations team to develop and implement a successful, results-oriented program. You will be an integral member of the marketing team helping to create a category as well as develop and grow relationships with analysts and influencers in relevant markets. The ideal… Read More →