Get help with your analyst & influencer relations
Analyst & Influencer Relations (AR) is a specialist function, building two-way relationships with specific audiences, following distinct rules of engagement. It is a distinct discipline from public relations (PR), usually served by dedicated AR teams. Domain knowledge and existing relationships are key success factors for AR professionals and specialist agencies providing advisory and outsourced services.
Below is the list of IIAR> Member Agencies, see also the list of past IIAR> Agencies of the Year, recognising agencies who have contributed to the IIAR> community, including sharing and developing AR best practices ; and voted as the best agencies by industry analysts themselves.
Analyst relations consultancies serving B2B technology vendors
- ARInsights
- CCgroup
- Holscher.one
- Kea Analyst Relations
- Metia
- SageCircle
- Schaffer AR
- Spark 180
- Spotlight AR (IIAR> AR Agency of the Year 2025, Americas)
- Starsight Analyst Relations (IIAR> AR Agency of the Year 2025, EMEA)
- St. Cross
IIAR> Agencies of the year 2025
| Specialty | Technology and services companies, from start-ups to the Fortune 500, who are looking to amplify their analyst relations programs. |
| Services | Analyst relations operational and strategic support for existing and new AR programs. Additional offerings include Spotlight Oz, an analyst relations platform built by AR pros, for AR pros to help manage and elevate AR more efficiently and effectively. We also offer AR training for all skill levels and program maturities. |
| Location | Kansas City, Missouri, USA. |
| IIAR> Community involvement | N/A |
| IIAR> Thought Leadership | N/A |
| Latest IIAR> blog contributions | |
| Get in Touch | Website Click More @SpotlightAR |
Other IIAR> Member analyst relations agencies
| Specialty | The full gamut of technology vendors and service providers, from startups just coming out of stealth to global brands. |
| Services | Analyst relations strategy development, RFI automation, expertise in evaluative reports such as Magic Quadrants and Waves, analyst event planning and execution, peer review management, sales enablement, ARchitect administration and reporting. |
| Location | Located in the USA and the UK. |
| IIAR> Community involvement | N/A |
| IIAR> Thought Leadership | N/A |
| Latest IIAR> blog contributions | |
| Get in Touch | Website Click More @ARInsights |
| Specialty | B2B companies in the mobile & telecoms, fintech, enterprise tech and mediatech sectors. |
| Services | Analyst perception audits, AR program management, analyst commercial engagement support, AR training, key report strategy and amplification, newsletters for analysts, analyst event support, and a full range of B2B Tech PR services. |
| Location | Headquartered in London with our US team managed out of Washington. We also lead the GlobalCom PR Network. With 70 offices across 60 countries, we can deliver support from wherever you operate. |
| IIAR> Community involvement | N/A |
| IIAR> Thought Leadership | N/A |
| Latest IIAR> blog contributions | |
| Get in Touch | Website Click More @ccgroup |
| Specialty | Young B2B tech / services companies beginning at early startup and including advanced scaleup phases. |
| Services | Tailored specifically to startups and scaleups. From first “emergency” analyst response, to understanding impacts and possibilities in your segment, getting on analysts radars, using analyst insights and reach with product, strategy, sales and investors, to coaching or managing your lean and effective IAR program. |
| Location | in Hamburg. |
| IIAR> Community involvement | Chris was a co-lead of the IIAR> German Chapter. |
| IIAR> Thought Leadership | N/A |
| Latest IIAR> blog contributions | |
| Get in Touch | Website Click More @holscher_one |
| Specialty | Our clients range from venture-backed start-ups and scale-ups engaging analysts for the first time to established enterprise vendors competing for stronger recognition in major research and enterprise buying conversations. |
| Services | We operate as an extension of our clients’ teams, combining AR strategy with hands-on execution. That includes analyst mapping, positioning, outreach, briefing preparation, research programmes, evaluation support and turning analyst insight into action across marketing, product and sales. |
| Location | Germany, UAE, Netherlands, India. Our service delivery is global. |
| IIAR> Community involvement | N/A |
| IIAR> Thought Leadership | N/A |
| Latest IIAR> blog contributions | N/A |
| Get in Touch | Website |
| Specialty | B2B technology companies across a wide variety of sectors – from tech to fintech, government and telecoms – including some of the world’s leading technology companies, and smaller, fast-growth businesses aiming to disrupt the status quo. |
| Services | Full service analyst and influencer relations, including: AR program management, event outreach, newsletters, perception audits, and consultation around analyst subscriptions and commercial conversations. Metia is a marketing agency also providing a full range of Insight, Content, Demand, and PR services. |
| Location | London, Seattle, Austin and Singapore, with a network of partners spanning the globe. |
| IIAR> Community involvement | N/A |
| IIAR> Thought Leadership | N/A |
| Latest IIAR> blog contributions | N/A |
| Get in Touch | Website @Metia |
| Specialty | Marketing and analyst relations (AR) leaders who want to shift market perceptions, arms sales and transform the value of analyst insights. |
| Services | We organize mastermind groups, training programs and development workshops that find solutions to AR bottlenecks and create accountability for execution. Our continuous information services and AnalystMonitor database are subscription services that give AR programs tools and insights that elevate analyst relationships and segment global analyst influence. SageCircle manages the two longitudinal research programs that serve the analyst and analyst relations communities: The Analyst Attitude Survey and the Analyst Value Survey. We use this research to help AR programs align activity with analyst influence, develop their messages, and measure AR effectiveness. |
| Location | Duncan Chapple is an IIAR> co-founder and served twice as a board member. |
| IIAR> Community involvement | N/A |
| IIAR> Thought Leadership | N/A |
| Latest IIAR> blog contributions | N/A |
| Get in Touch | Website @SageCircle |
| Specialty | Schaffer AR delivers smart, strategic analyst relations for vendors of all sizes. They have helped startups launch their AR programs and enabled large companies to achieve greater impact. For qualified, experienced AR support, Schaffer AR offers best-in-class expertise. |
| Services | -Program management for emerging tech vendors -Flexible support for existing AR teams -Advisory and training. |
| Location | New Jersey, USA |
| IIAR> Community involvement | I am on the IIAR> Editorial Committee and have helped craft several IIAR> Best Practice Papers and present webinars. |
| IIAR> Thought Leadership | N/A |
| Latest IIAR> blog contributions | -IIAR> Best Practice Paper : The 30-60-90-Day AR Plan -IIAR> Best Practice Paper: Working with Peer Review Sites – Strategy and Best Practices for AR Leaders -IIAR> Best Practices Paper: Engage the right audience, using analyst tiering -IIAR> Best Practices Paper: running and leveraging analyst inquiries -IIAR> Best Practices Paper: Best Practices Paper: Delivering AR Programmatically with Campaigns -IIAR> Best Practices Paper: Best Practices Paper: Delivering AR Programmatically with Campaigns -IIAR> Best Practices Paper: Building an effective AR plan to align analysts with your business goals -IIAR> Best Practices Paper: Using Analyst Advisory Sessions to Increase Market Advantage |
| Get in Touch | Website Calendar |
| Specialty | Service providers/vendors, with a focus on those with digital transformation/consulting, commerce, digital experience, B2B/B2C marketing/adtech, customer experience, and business/customer insights expertise. |
| Services | Spark 180’s services are tailored to each client’s unique needs since no two clients or their AR needs are the same. Services vary from training/mentoring for clients that want to create and manage their own in-house AR program, to a strategic and trusted advisor role, to fully outsourced where clients provide the subject matter expertise and Spark180 handles the rest. |
| Location | The US (Dallas-Forth Area), but work with clients across the globe. |
| IIAR> Community involvement | N/A |
| IIAR> Thought Leadership | N/A |
| Latest IIAR> blog contributions | N/A |
| Get in Touch | Website |
| Specialty | Our consultants bring decades of experience in building and managing industry-leading AR programmes. We support clients across the full AR lifecycle; from strategy, programme design and analyst prioritisation through to engagement planning, execution and continuous improvement. We also provide specialist coaching to help executives and subject-matter experts communicate more effectively with analysts and other influencers. |
| Services | St Cross Group helps organisations create, strengthen, execute and measure effective analyst and influencer relations programmes. Our approach extends beyond traditional AR programme delivery. We help clients understand how analysts and other experts influence different buyer personas and stages of the buyer journey. Our diagnostic tools identify where AR strategy, analyst portfolios and engagement priorities are, or are not aligned with wider business objectives, buyer priorities and evolving influence networks. To strengthen this work, St Cross Group is a strategic partner of NarrativeWorx, a specialist in buyer, influencer and competitive intelligence. Its approach brings together buyer pain points, influencer engagement, narrative visibility and competitive insight to provide independent evidence for segmentation, targeting and measurement. This combination of experienced AR consultancy, practical diagnostic tools and evidence-based intelligence differentiates St Cross Group from traditional AR agencies. It helps clients focus their resources on the analysts and issues that genuinely matter, measure influence rather than activity, and connect AR more directly to buyer journeys and broader business priorities. |
| Location | In the UK and available to work with clients globally. |
| IIAR> Community involvement | Bill Reed was an IIAR> Board Member in 2014 |
| IIAR> Thought Leadership | N/A |
| Latest IIAR> blog contributions | |
| Get in Touch | Website Click for more @stcrossgroup |
Get in touch with the best analyst & influencer relations professionals.
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