Get help with your influencer relations

IIAR> Member Analyst Relations agencies serving technology clients

Axicom logo


  • @AxiCom
  • Works with clients in the Enterprise Computing, Telecoms, Consumer Tech, FinTech, Media Technology, Security and Business Applications sectors
  • Offices across Europe in Amsterdam, London, Madrid, Milan, Munich, Paris and Stockholm, and across the US in Austin, Los Angeles, New York and San Francisco. AxiCom is WPP’s only technology specialist communications agency
  • Services include analyst and influencer relations, content, digital marketing, media relations, internal communications, and research and insights services
  • IIAR> Community involvement: 
  • Latest IIAR> contributions:
CCgroup logo


Dennington AR logo

Dennington AR

Destrier AR logo

Destrier AR

Harvard logo


Hotwire logo


  • @hotwireglobal
  • Works with technology vendors of all sizes to implement or augment AR programs for market intelligence and advocacy purposes at regional and global levels
  • Offices: global, with the AR team predominantly based in the UK and the US.
  • Services: at Hotwire, we aim to be the best agency our clients and our people will ever work with. At the heart of this ambition is our belief that when working with Hotwire, you can achieve real business success. Our specialist team of dedicated AR professionals has experience working with a variety of technology vendors across industry verticals to ensure AR is always treated as a strategic business function, connecting all aspects of the business beyond comm unications to deliver high value results.
  • IIAR> Community involvement: 
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Magnolia AR

  • Works with technology and services companies of all sizes.   
  • Offices in the U.K.
  • Services: Magnolia was founded on the basis that long-term, consistent and bi-directional communication between industry analysts and well-prepared vendors results in an increase in sales, a more refined strategy and stronger execution for companies.  We help companies with all aspects of their AR strategy and execution including: inbound and outbound comms, spokesperson and executive training, perception audits, analyst report management, sales alignment and analyst event management. We can supplement an existing programme or run it for you.
  • IIAR involvement: founding member                                                             

Metia logo 2020


  • @Metia
  • Works with B2B technology companies across a wide variety of sectors – from tech to fintech, government and telecoms – including some of the world’s leading technology companies, and smaller, fast-growth businesses aiming to disrupt the status quo.
  • Offices: London, Seattle, Austin and Singapore, with a network of partners spanning the globe.
  • Services: Full service analyst and influencer relations, including: AR program management, event outreach, newsletters, perception audits, and consultation around analyst subscriptions and commercial conversations. Metia is a marketing agency also providing a full range of Insight, Content, Demand, and PR services.
  • IIAR> Community involvement: 
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Nicola Rossi logo

Nicola Rossi

  • @NicolaRossi
  • Works with technology, telco and other complex, regulated businesses to build high impact, strategic analyst relationships
  • Offices in London, UK
  • Services: designing persuasive, targeted analyst and influencer engagement programmes. Also an accredited member of the CIPR (Chartered Institute of Public Relations)
  • IIAR> Community involvement: 
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Resonance logo


  • @ResonanceCrowd
  • Works with technology and professional services companies ranging from high-growth start-ups to blue chip
  • Offices in London, United Kingdom with associates across EMEA and US. 
  • Services include AR programme management, AR training, strategy and a full range of B2B PR and content services.
  • IIAR> Community involvement: 
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Spotlight AR logo

Spotlight AR

Schaffer AR logo

Schaffer AR

  • @Robinjs19
  • Works with I specialize in small to medium software companies, especially in the ERP, data/analytics, and customer service spaces. 
  • Offices in New Jersey, USA
  • Services I build programs, solve strategic challenges, and help run existing AR programs
  • IIAR> Community involvement: 
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St Cross Group

St. Cross Group

  • @stcrossgroup
  • Works with Technology companies of all sizes and sectors from start-up to global companies.
  • Offices in the UK and available to work with clients globally
  • Services– St Cross Group consultants cover all aspects of analyst and influencer relations. We have a unique sentiment analysis solution for aiding segmentation, targeting, measurement etc. This solution makes AR teams more effective and efficient with their outreach programme. St Cross Group also help clients create, build and execute analyst relations programmes.  We have decades of experience in building and executing industry leading programmes. To augment our programmes St Cross Group also provide SME/Executive coaching.
  • IIAR> Community involvement from St Cross Group: Bill Reed was an IIAR Board Member in 2014
  • Latest IIAR> contributions by St Cross Group