IIAR> Best Practices Paper: Scaling AR Reach
This new IIAR Best Practices Paper: Scaling AR Reach by Katie Webb of Oracle and Ludovic Leforestier IIAR Board Member
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AR Best practices
IIAR> Best Practices Webinar: Scaling AR – connecting with the long tail is a must for your influencer strategy
This new IIAR> Best Practices Paper will be presented by Katie Webb (LinkedIn, @katiewebb) of Oracle and Ludovic Leforestier (@lludovic, LinkedIn) at Starsight Communications and IIAR> Board Member.
[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill
If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations
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The IIAR> AR Professionals & AR Agency of the Year 2020
The IIAR> is committed to recognizing the achievements of AR professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2020: AR Professional, AR Teams, and AR Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR>
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IIAR> Discussion Group: approaching research contracts negotiations in a pandemic
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.
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IIAR> Webinar: Truths, Lies, & Influence: How Reviews are Disrupting Analyst Relations
Truths, Lies, and Influence: How Reviews are Disrupting Analyst Relations – an IIAR> webinar with TrustRadius CEO Vinay Bhagat
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IIAR> Webinar with Richard Stiennon
How to become an industry analyst? Until now, there was no path, no guild, no training -and no books about the subject.
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IIAR> Webinar: Peer Insights Updates
Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights. This webinar will be hosted by Andrew Hsu (@andrew0hsu, LinkedIn) / IIAR> Board Member for Events and Simon Jones (@SimonDestrier, LinkedIn) / IIAR> Board Member for Membership. Join
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[GUEST POST] The New Normal for Analysts
A recent ARchitect webinar titled “The “New Normal” for Analyst Relations” explored how the COVID-19 shift has posed challenges but also provided an opportunity for the analyst community
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IIAR> Best Practice Call: AR Measurement
The next white paper in the IIAR>’s new series on best practice will focus on a topic that should be close to the heart of every AR professional: AR Measurement.
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[GUEST POST] The 7 Ups of Building Credibility Through Analyst Relations
By Andrew Lochart (LinkedIn, @andrewlochart) and reposted from lochart.com with his permission. I’ve been leading B2B tech product marketing teams for more than 20 years and I’ve seen how easy it is to fall into what I call the “content trap”. We’re constantly creating new content to fuel our campaigns, to keep things fresh and
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[GUEST POST] Influencer relations so much more than going from an A to I
I’ve been in AR for a long long time, so long that when I started (working at Text 100 representing Microsoft in Europe – yup I am showing my age!) reaching out to industry analysts while at a PR agency most of the analysts I spoke to thought I had called the wrong department. Almost
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[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 2)
If you read part 1 of my blog post ’20 mistakes analyst relations teams are making’ you will hopefully have learnt a few things. Including the fact that I am not shy when it comes to sharing my thoughts! So here we go with part 2 of my list of don’ts, pitfalls, and worst practices when it
[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)
Good news: With improvements, everyone will see better resultsI’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by
Gartner Symposium / ITxpo 2019: key takeaways for AR professionals
This year’s Gartner Symposium in Barcelona had a couple of updates for AR professionals in store. And the analysts on stage shared new ideas and new perspectives to the already known tech story.
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IIAR> AR Café at Gartner Symposium in Barcelona 2019
Join us… at our IIAR> get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR> Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@AnjaSteinmann, LinkedIn), IIAR> UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT.
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IIAR> Primer: Future Shock – The Coming State of Analyst Relations
The IIAR> has released a new IIAR> Best Practice Paper on The Future of AR (link to PDF for IIAR> members) by Gerry Van Zandt (LinkedIn, @gerryvz) / Oracle AR Director and Ludovic Leforestier (@lludovic, LinkedIn) / IIAR> Co-Founder and Board Member, Founder, Starsight Communications. This new and long-awaited white paper that provides fresh insights and information into how
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IIAR> Discussion Group: working with Gartner
As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications.
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The IIAR> Tragic Quadrant 2018
Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a
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[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester
Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a
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