Andrew Lochart

Andrew has been working in B2B tech marketing for more than 20 years, with an emphasis on product marketing. Most of his experience comes from working at startups, in a wide range of product categories: infosec, mobile, disaster recovery, interactive television, and more. He has had hands-on experience in all facets of marketing, but loves product marketing and has focused on it throughout his career. More specifically, Andrew love analyst relations, the highest leverage activity that product marketers can spend time on.

[GUEST POST] The 7 Ups of Building Credibility Through Analyst Relations

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By Andrew Lochart (LinkedIn, @andrewlochart) and reposted from lochart.com with his permission. I’ve been leading B2B tech product marketing teams for more than 20 years and I’ve seen how easy it is to fall into what I call the “content trap”. We’re constantly creating new content to fuel our campaigns, to keep things fresh and …

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