AR Best practices

Lisa Rowan / IDC

[GUEST POST] Briefing tips and best practices from Lisa Rowan / IDC

Our guest post today is from Lisa Rowan (LinkedIn, @lisarowan), IDC’s Program Director for HR, Learning and Talent Strategies.  Read on for Lisa’s tips for briefing analysts from the analyst perspective. There are excellent resources available to assist the AR profession including IIAR but on this side of the briefing table, it seems like that advice is …

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Is shooting on the referee productive?

Contentious conversation 1 – integrity of analysts and the future of AR Blog by Tom Bittman from Gartner: A Rant – My Integrity as an Analyst Summary: Gartner analyst angry that he has to justify his integrity My view: Edelman trust barometer consistently shows that over the past few years analysts are the most trusted …

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The Forrester Wave™: Global Delivery Infrastructure Management, Q4 2005 By Robert McNeill with Robert Whiteley III, , Olivia Ester

IIAR Best Practices Paper: managing the Forrester Wave

Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has …

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Larry De’Ath’s Top 10 Best Practices for Analyst Relations

(Our thanks go to Steve Keifer for writing this appreciation of Larry De’Ath, who died this time last year. Steve outlines Larry’s views on analyst relations, which were always notable. I first came across Larry in 1999, when he was at Merant, but really got to know him in 2004 after he joined GXS. It’s …

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IIAR research highlights importance of International AR

As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “Why do International Analyst Relations matter?” (subscribers only) is now available to all IIAR members. As AR professionals, we all are familiar with the value and sales influence of industry …

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Ludovic Leforestier / IIAR Board Member

Analysts: When you’re looking for a briefing – help me to help you

As much as Analyst Relations professionals spend time pitching briefings to analysts, we also spend alot of time fielding briefing requests from analysts with specific needs whodon’t always appreciate how much work is required to set up a briefing. Before we actually get everyone in the same room or on the phone, we AR professionals …

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Hannah Kirkman

How do we decide that analysts are important?

A recent piece by Lighthouse Analyst Relations on “bloggers vs. analysts” raises some interesting questions about whether and how firms should target their limited AR resources. One argument says that AR professionals should focus their efforts only on those analysts who have the most direct influence on sales by advising end users, and that because of the …

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Gartner icon logo for the IIAR website

Gartner improves the vendor briefing process

In the most recent Gartner Analyst Relations Newsletter, Peter Kalinowski explains how the Vendor Briefings process has been simplified based on feedback received from AR professionals. Amongst other things, all analysts now have access to the materials and the scheduling is easier. Also, vendors are getting a single point of contact -a welcome return to …

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