Avinash Murthy

Avinash is part of the Strategic Marketing Group at Wipro where you will find him busy building the Brand for an 8 billion-dollar enterprise. He leads Wipro’s Analyst & Influencer Relations program for Europe along with Cloud, Cybersecurity and Business Process Services globally. He is responsible for elevating Wipro’s positioning in areas critical to its growth and ambition. In this role, he works with Wipro's leadership team to craft compelling stories on Wipro’s strategy, market leadership & differentiated capabilities. Avinash also leads Wipro’s partnership with the World Economic Forum. He was previously part of a “skunkworks” team under the guidance of the CMO called MinK (Marketing, Innovation and Kreativity) created with a vision to combine new technology with out-of-the-box thinking to re-imagine the future of marketing. He is often found at the intersection of Marketing, Design and Technology. In his previous roles, he has championed Wipro’s Thought Leadership, Digital and Content Marketing initiatives. The pinnacle of this journey was winning the ITSMA Gold Award in 2013. Product Management and Software Development time spent at Cisco Video Technologies has added to his diverse experience spanning 10 years. A stern believer in the art of possibility and conversations at intersections, he has keen interest in the accelerating impact of technology on organizational strategy, marketing, ecosystem and people. Technology excites and inspires him. Outside of work, you will find him reading about technology or cheering for Manchester United. Skills and Specialties: Growth Marketing | Market Development | Relationship Marketing | Influencer Relations | Marketing Communications | Content Marketing | Executive Communication | Digital Marketing | Marketing Strategy | Business Strategy

IIAR Webinar with Jan Erik Aase / ISG hosted by Avinash Murthy and Ludovic Leforestier

What does ISG research stand for?

After the recent IIAR> Webinar, Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaase, LinkedIn) discussed ISG’s evolution from a sourcing advisory to include research and consulting services. Ludovic Leforestier (@lludovic, LinkedIn) and Avinash Murthy (@aviredevil, LinkedIn) gave a quick wrap-up of the webinar. IIAR> Members will be able to access the following resources on our Member365 portal: IIAR> webinar recording ISG IPL …

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