Companies that do strategic AR understand how to get the most out of their analyst relationships. They are also confident and can articulate their vision and roadmap, and can plan their analyst interactions accordingly. But they’re not so confident that they think they can’t learn anything from analysts.
The Christmas season took off with a bang last night with the IIAR Christmas Party taken place in the heart of DIGITAL UK in the Shoreditch Hotel. Attending were around 100 people from the Analyst community including around 70 industry analysts and 30 AR Pros. The analyst community was represented by analysts from Gartner, Forrester, PAC, IDC, IHS, Constellation and many others.
The event was kindly sponsored by Dell. From their perspective, the evening provided a fantastic networking opportunity in a fun and festive setting. The impressive turnout and the wide variety of analysts and AR professionals in attendance, created the ideal environment to catch up with existing analyst connections as well as establish new relationships with the ever-growing EMEA analyst community. 2015 has certainly been a busy year for all and the IIAR Christmas drinks were a great way to celebrate the successes of the year as we look towards an exciting 2016.
The other highlight of the evening was the announcement of the Analyst Firm and Analyst of the year. See Analyst of the Year 2015
A massive thanks to Jaqui and Carol for helping organize the event
Wishing Everyone a Fantastic Christmas Holiday and a Prosperous New Year !!
The third IIAR Stammtisch meeting in Germany will bring together AR professionals with a focus on the German market to discuss common ground and exchange news and views, during after-work drinks in a popular Munich bar.
As a key topic for this Stammtisch, we’ve chosen “Analyst Relations for medium-sized businesses and what it can teach to AR professionals of large companies and vice versa”. Once again we are inviting locally-based analysts to join us.
As an AR professional, you should not miss this opportunity to join the biggest industry gathering of your peers in Germany this fall. To be part of the event, please RSVP as soon as possible. Note, IIAR membership is not required (but encouraged) for event attendees.
What else is going on in the German IIAR Chapter?
We are currently working on a whitepaper reflecting our discussion at the IIAR Stammtisch back in January. This will discuss the value of AR, the challenges AR pros are facing in their daily internal discussions and presenting also a wish list of AR and a wish list of analysts. This whitepaper will shared soon via the IIAR.
The IIAR Summer Networking (Party) Event on 8th July 2015 was sponsored by Tata Consultancy Services
Over 120 guests from 50+ Analyst Firms came, see the photos.
Announcing an IIAR Webinar on 23rd April at 1600 UK, (1700 CET, 1100 ET, 0800 PT) during which Laurent Calot, CEO of CXP Group (includes PAC and BARC) will update IIAR members of the progress since acquisition and his views on European research firms in the global ecosystem.
Related Posts …
What: Webinar and post-event get-together
Where: Central London location confirmed to all who register
When: 24th Mar 2015, webinar starts 17:00 UK , 18:00 CET, 13:00 ET, 10:00 PT
Who: All AR Professionals are welcome, IIAR Membership not required
Join Apps Run The World and its leaders including President Albert Pang (@appsruntheworld) and Research Manager Miso Markovski (@glusce) for an update on one of the fastest-growing market-research firms covering the ICT space. Apps Run The World research team will discuss their unique blend of supply-side and demand-generation research offerings that could reshape the world of market research, or for that matter how ICT vendors target specific market segments. An added bonus, for those who can make it, join the Webinar live and the post-event get-together in Central London – free drinks and lots of great conversations.
This event, as ever, is free for all IIAR Members and (as a special “try-and-buy”) is free to attend for all AR Professionals. Complete the form below to register – now !
Our inaugural meeting last summer, was a great success, bringing AR professionals from across Germany together to discuss common ground, over after-work drinks in a popular Munich bar.
We have now fixed the next get-together for members of the AR community based in Germany, as well as AR professionals who are responsible for AR in Germany. The next IIAR German chapter networking event will be held on Thursday, January 22, once again in Munich – Location details will follow.
This time around, we will talk about AR measurement and how to put a price tag on the value of AR. To help the discussion, we’re inviting locally-based analysts to come along and join us, for an evening of networking and quality conversation. Continue Reading →
With nearly 150 Analysts and AR Professionals confirmed to attend on the night, the 9th December, it seemed as though all arrived together to share a glass (or two, or three, or more) at the IIAR Christmas Party. The private room at the Convent Garden hostelry, complete with roaring fire and Christmas decorations was, at times, full to bursting. Never the less, a good time was had by all who attended and the “free bar” (kindly sponsored by Dell) lasted all evening. Here are a few words, provided by our sponsor …
From a Dell perspective, the evening provided a fantastic networking opportunity in a fun and festive setting. The impressive turnout and the wide variety of analysts and AR professionals in attendance, created the ideal environment to catch up with existing analyst connections as well as establish new relationships with the ever-growing EMEA analyst community. 2014 has certainly been a busy year for all and the IIAR Christmas drinks were a great way to celebrate the successes of the year as we look towards an exciting 2015. Continue Reading →
What – IIAR Discussion Group – Negotiating your Contract with Gartner
When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York
Where – IIAR Webinar
Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies)
Register Here – To attend please REGISTER <<HERE>>, now
This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also a chance to find out more about the IIAR in terms of what membership offers and events being planned or are currently in the diary.
This event is open to all Analyst Relations Professionals (current, past and potential new IIAR Members) and will be held at the Hotel Hilton Diagonal Mar Barcelona, Barcelona, Spain.
If you would like to attend please email to receive confirmation and contact details.
Analyst Relations: it can be rewarding, exhilarating, frustrating and – despite the fact that we’re often talking with analysts and spokespeople – it can be lonely, too. Especially when you’re the only one at your company who does what you do . . . or even knows what you do!
As AR professionals, we are often a team of one, haven’t had much formal training, and are being asked to do more than ever before. It’s not easy. But we’re not alone. We are part of of a global community, one that is growing, evolving and learning to address new challenges every day.
For several years, IIAR members in the UK and Europe have taken advantage of IIAR Networking Cafe events to meet up, make new contacts, discuss common challenges and opportunities, mentor each other and strengthen the AR Community.
Now, we’re bringing the same opportunity to the the other side of the “pond”. Continue Reading →
What – IIAR Discussion Group – Negotiating your Analyst Firm Contract (aka – Negotiating with Gartner)
When – Friday the 31st October 2014 @ 4pm GMT, 5pm CET, 12 Noon – New York
Where – IIAR Webinar
Register Here – To attend please REGISTER <<HERE>>, now
There’s a mere 70-odd days to go before Santa is due. The shops are setting out their Yuletide wares, Christmas jumper days are being arranged and the IIAR is aiming to be the first “must attend ” Christmas party in everyone’s diaries.
This year, we’re holding our Christmas festivities in Covent Garden, London on Tuesday 9th December, from 5.30pm and we aim to surpass our Summer Party in venue, numbers and fun – not an easy task given the success of our summer parties !!
Free food and drinks await those who venture out amidst the winter snow.
All analysts and AR folk are welcome. Analysts and IIAR members get in for free – a good reason for joining the IIAR. There are also a limited number of guest tickets available at £75 each.
We can’t guarantee you a seat but we do promise you an entertaining time, whether you stay the whole evening or just pop by for a quick drink
Many thanks to our friends at Dell for sponsoring our 2014 party and helping make it possible for us to provide what will be the most fun Analyst/AR Christmas Party in the UK this year.
Dell is an end-to-end technology solutions company, thriving on delivering technology solutions to customers to help them achieve more.
In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection Continue Reading →
Date/Time: 15th October 2014, 5pm – 7pm BST
Location: Holborn, Central London – details sent when registered.
Register: <<HERE>> If you would like to join us please register soon.
1st Session – An exclusive interview session with Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC. This “interview session” will cover IDC’s reach and influence with the end-user community. Continue Reading →
In a roundtable discussion, led by high-level and experienced AR professionals who have a proven track record for developing and running highly regarded AR programmes, these are some of the questions we’ll be answering at our next UK meeting.
Before this discussion, there’s an exclusive session with IDC. Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC, will be speaking on its reach and influence with the end-user community. Continue Reading →
Unfortunately this event has been postponed and will be rescheduled.
Apologies to all who had registered.
The IIAR German Chapter will be holding its 2nd Stammtisch Event on the
7th October 2014. Starting at 6pm CET German AR Professionals will be meeting at the Ella Restaurant, Munich. The topic for this meetings discussion is – AR measurement and its relevance for successful positioning of AR towards internal stakeholders. (German characteristics). If you are local, in the area or are able to travel why not join your fellow AR Professionals and come along. Register: <<Here>>. Attending is free for IIAR Members, there is a small charge for non-members.
The next event of the IIAR German Chapter is a Webinar covering the German analyst landscape will be held in November 2014 – date to be confirmed. Details to follow.
We’re delighted to confirm that IDC will be speaking at our next IIAR meeting in
London on its reach and influence with the end-user community.
Please do hold the date (Wednesday 15th October from 5.00 – 7.00pm) for this exclusive and insightful session. Continue Reading →
We’ll hold a webinar to discuss our latest IIAR Best Practice Paper: Analyst Relations and Industry Analysts –The 7+7+7 Golden Rules of Engagement byLudovic Leforestier & Caroline Dennington
Date: September 11th, 2014
Time: 4pm BST, 5pm CET, 11am EST, 8am PST
Location: IIAR Webinar
AR Pros and the Industry Analysts work on the basis of undocumented principles – principles that sometimes get broken or abused and then what do you do? This webinar will look at the types of analysts AR Pros come across on a daily basis and how to engage with them. Questions such as whether there is a secret recipe on how to build trust? – When should you be transparent? – Should analysts be afforded preferential treatment? – And does NDA really mean, NDA? – will be addressed along with many other frustrations we all face in the world of AR. Oh yes, there is also a section on ‘Divas’! Continue Reading →
As the day drew to a close and the sun set over London, over 100 hundred of the UK’s leading analysts and AR professionals were busy drinking, talking and enjoying the spectacular views of St Paul’s Cathedral, the Shard and the city skyline. If you weren’t able to come along to this year’s IIAR Summer Party, you missed out on another treat of an evening. Someone described it as “the networking event of the summer” and if you were there, it’s easy to see why. Another said “stunning views, great company, interesting conversations, nice food, free booze – it couldn’t get any better.” Continue Reading →