IDC-IIAR Luncheons at IDC Directions: March 9th Boston, March 15th San Jose

Presentations by Crawford Del Prete, Barbara French and the IIAR

Going to IDC Directions in Boston or San Jose in March, or thinking about it? You are invited to attend a special luncheon co-hosted by the IIAR at IDC’s U.S. Directions for analyst relations professionals. Besides networking with fellow AR people, there will be presentations by IDC EVP Crawford DelPrete and Barbara French, founder of Tekrati and Sway (see www.barbarafrench.net).

Where/When
Boston Session, March 9th 12:05 PM – 1:15 PM
John B. Hynes Convention Center San Jose Convention Center – Room 204

San Jose Session, March 15th 12:05PM – 1:15PM
San Jose Convention Center – Room J2

Schedule:
12:05-12:30 Crawford Del Prete
12:30 – 1:05 Barbara French
1:05 – 1:15 IIAR (www.analystrelations.org)

Who:
Crawford Del Prete, Executive Vice President of Worldwide Research and Chief Research Officer, outlines IDC’s end user IT research strategy. His presentation will include an update on IDC’s Insights organization, our IT Executive Advisor program, IDC Marketscape assessment tool, and the ground breaking IDC Insights Community.

Barbara will talk on:

WHEN ANALYST RELATIONS MEETS INFLUENCER MARKETING
The analyst relations profession is poised for change, as social media transforms influencer landscapes in B2B markets. The change can be smooth or disruptive. We’ll discuss three areas where AR is most vulnerable to change — analyst ranking, engagement rationale and program metrics — and how to turn these pressure points into personal growth opportunities.

Barbara is co-founder of Think Influence, a discussion and events group hosted on LinkedIn. Most recently, she was president of Tekrati, a leading source for news and directories on industry analysts as well as a thriving analyst relations consulting business. Her clients included the likes of Nokia, HP and Microsoft as well as various startups, analysts and agencies. Prior to Tekrati she was VP of Strategic Alliances and Marketing Programs at Secure Computing Corp. and held senior leadership positions at UB Networks, Novell and Honeywell where she was director of industry analyst relations. Barbara has recently been appointed to Senior Director, Industry Relations at Juniper Networks.

A member from the IIAR will provide a brief update of IIAR initiatives and discuss the benefits of IIAR membership.

RSVP: To register contact Laurie Horn at LHORN at IDC dot COM. When registering for the event, please indicate whether you plan to attend “Boston” or “San Jose” event.  Please note seating and registrations at both events is limited, so registrations will be accepted on a first come basis.  All attendees for the lunch will automatically be registered to Directions 2011.  If you have any other questions feel free to contact Evan Quinn, IIAR board member, at equinn a.t analystrelations do.t org.