Institute of Industry Analyst Relations (IIAR)
The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
It’s free to attend and a great way to network with other AR Professionals.
After the ARInsights cocktail hour, please join the IIAR at 3SIXTY Bar at the Hyatt Regency San Francisco Airport on Wednesday, November 14, 2018 from 8 to 9 pm for a quick meet & greet.
(Cash Bar!)
The first NYC IIAR Summer Party was a smashing success. Some stats:
Wendy Shlensky (LinkedIn, @WLS26), IIAR, Spotlight AR and Wipro invite you to the 1st ever IIAR NYC Summer Party. Come along to mingle with your fellow AR practitioners and Industry Analysts.
When: Tuesday 21st August 2018.
Where: Pier I Cafe, Riverside Park South and 70th Street on the Hudson River, Manhattan
A few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me. I have also met Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR). To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created the IIAR SAR Workgroup. I hosted a roundtable webinar and this blog is a summation of that webinar.
A new breed of (Sourcing Advisor Relations) SAR is emerging, whose job resembles that of a solutions broker. To succeed, a new skill-set is needed. For analyst relations professionals, the gap is widening and it’s becoming harder simply to move over into Advisor Relations.
As we’ve heard from many sources, the big deal is dead. Buyers have been buying for some time and have become mature, relying less on advisors to assist them with the “big deals”. Continue Reading →
With profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations. Roles are morphing into “Influencer Relations” positions.
To this end, IIAR (International Institute of Analyst Relations) has created a Sourcing Advisory Relations (SAR) Working Group, led by Wendy Shlensky / VP Analyst and Advisor Relations, HGS (LinkedIn, @WLS26) and Ed Gyurko (LinkedIn, @edgyurko). The goal of this workgroup is to provide education and networking for analyst & advisor relations professionals. Continue Reading →
