At IDC Directions on March 9th in Boston and on March 15th in San Jose, approximately 80 AR professionals attended the IDC-IIAR luncheon program – in fact the San Jose program was packed and IDC had to turn away walk-ins due to a lack of seats. The program at both venues included speeches by Crawford Del Prete / Executive Vice President of IDC’s worldwide research (bio, @craw), Barbara French / Senior Director of Analyst Relations, Juniper Networks (blog, @bfr3nch) and founder of Tekrati (now discontinued due to Barbara’s role at Juniper) and USA chapter heads from the IIAR.
Crawford outlined the progress IDC Insights has made building an end-user customer base and community, see http://idc-insights-community.com/pages/home, and discussed enhancements to IDC’s CIO programs. Barbara presented 7 best practices for evolving AR into the realm of Influencer Marketing. Barbara’s ideas spanned areas such as a new approach for influencer ratings and AR/Influence Relations program metrics.
The IIAR wrapped-up the program with a presentation by New England USA chapter head Linda Sanders of HP in Boston, and West Coast USA chapter head and IIAR board member Evan Quinn in San Jose. Linda and Evan outlined the IIAR’s history, value proposition, future plans in the US, and offered a discounted membership program for new members in the USA for the remainder of calendar 2011.
The IIAR would like to thank IDC, and especially Michael Deutsch, for all their hard work organizing the luncheon, for bringing in the IIAR as a partner, and for supporting the AR community as a whole.