Archive | Experton

Who will be the IIAR> Analyst and Analyst Firm of the Year 2020?

By Aniruddho Mukherjee on Friday 16th October 2020 in 451 Group, ABI Research, Aite Group, Altimeter, Analysys Mason, AOTY, CCS Insights, Celent, Constellation, Crisp Research, Current Analysis, Digital Clarity Group, EJL Wireless, EMI, ESG, Everest Group, Experton, Focus, Forrester, Frost & Sullivan, G2 Crowd, Gartner, GigaOM, Heavy Reading, Henry, HFS Research, IDC, IHS, IIAR, IIAR Analyst Of The Year, IIAR Tragic Quadrant, Influencer Relations, Informa, ISG, IT Market Strategy, Lopez Research, Machina Research, NelsonHall, Omdia, Outsell Inc, Research in action, Saugatuck, TBR, TechMarketView, TekPlus, TrustRadius, Ventana 0

The IIAR> Analyst Of The Year is a long-running industry award that uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community. In other words, it’s our way to reflect and share our appreciation for the best industry analysts in the business.

At the IIAR> we believe in taking a stance and recognizing greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. This survey is open only for analyst relations professionals and agencies. It uses the IIAR> SOSM methodology based on perceived sales impact and strategic insights, resonance in the media, and ease of doing business.

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German analyst firms: die große Konsolidierung

By Yvonne Kaupp on Thursday 10th March 2016 in AR, BARC, Berlecon, CXP, Experton, ISG, IT Analysis Firms, PAC, Saugatuck 3

German consulting (and analyst) firm Experton (web, @expertongroup in German, seems they stopped tweeting in English back in 2013 @twitter.com/experton), founded by ex-Meta Group employees (including Andreas Zilch), falls to American ISG (web, @ISG_News).

With BARC and Berlecon in the CXP Group stable (including PAC), the German IT analysis market is now largely foreign owned with the exception of TechConsult (@techconsult_de,owned by media group Heise)

ISG also bought Saugatuck (web, @ISG_Insights), showing they believe scale is key in the research subscription business model. Continue Reading →

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CXP Group – A European analyst powerhouse in formation?

By Ludovic Leforestier on Friday 24th April 2015 in BARC, Berlecon, CXP, Experton, IIAR, IIAR Webinar, PAC 0

With over 20 joining the IIAR Webinar with Laurent Calot (@LaurentCalot), CEO of the CXP Group yesterday (23rd April 15) who provided a detailed overview of the CXP Group, this was followed by an enthusiastic Q&A session.

Having merged both the end-user business and vendor business of three companies (CXP, PAC and BARC) the CXP Group now provides good positions in both France, Germany and other locations (there are 17 offices in 10 countries) from combination of:

PAC a vendor based business, strong in France, Germany (actually a French company managed from Germany by a French guy!) – Software & Services.
CXP built on end-user business in France with a low entry point – Software & Services, it means centre d’expertise des progiciels)
BARC, looking at BI, German, bought by CXP > Le CXP and BARC merge: ignore local firms at your perils
… plus Berlecon, bought by PAC Smart move: PAC buys Berlecon

However, there is little remaining from previous partnerships such as the one between PAC and TBR > PAC and TBR announce a ‘strategic global partnership.’ Yep or RADAR PAC does Nordic.

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Le CXP and BARC merge: ignore local firms at your perils

By Ludovic Leforestier on Wednesday 13th April 2011 in BARC, CXP, Experton, IT Analysis Firms, Ovum 3

BARC and Le CXP announced last week they were merging.

BARC (no Twitter handle?) is a German IT analysis firm founded in 1994 and focusing mostly on ECM and BI. Le CXP (@cxpoeilexpert or @cxplace) dates back from 1973 and was formed originally as an end-user consortium aiming at evaluating something new at the time, packaged software.

Both focus on the end-user and will have something like 30 analysts and consultants overall, focussing only on software and selling mostly to end-users. Le CXP is also in partnership with Penteo (@PenteoAnalyst) in Spain.

Those three players, are some kind of exception for having built strong and resilient local IT Analysis firms. There are many other EMEA players, some such as Ovum are more global in nature, other like PAC are vendor-facing or are more about consulting (e.g. Experton). And many more in the UK.

Key takeaway for AR pros:

All those firms do answer a need for local knowledge in local langage
For a reason, they can’t be easily dismissed, most of them for instance have a high SOV in their local market
Some also have a prescriber role with end-users, typically below the radar of larger US firms
Others have an expertise in the ecosystem and channels
AR professionals should incorporate local influencers into their plans, even if they can appear as a low priority from 5,000 miles away
Sometimes, they’re best “handled” through a GloCal model (members should read the IIAR Best Practice Papers on International AR > link 1, link 2)

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