Why and how should you tier the analysts?
This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.
IIAR> Best Practices Paper
IIAR Discussion Group: IIAR Best Practices Paper “Making The Case for AR”
This teleconference features the Analyst Strategy Group (ASG) and is scheduled for Thursday, June 10th from 16:00 to 17:00 BST/11:00 EST/8:00 PDT. Tom Ryan, Partner and Chief Research Officer (LinkedIn) and Rob at ASG will share their insights on Making The Case for AR. Over the past eighteen months, most companies have been seriously affected …
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Latest IIAR Best Practice Paper – Making the Case for Analyst Relations
IIAR Best Practice Paper: Making the Case for Analyst Relations by Thomas Ryan and Rob Kolokousis from Analyst Strategy Group
Latest IIAR> Best Practices Paper – A New Foundational Approach to Analyst Tiering
The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to offer a step by step guide for navigating the industry analyst community in the context of real world challenges.
New IIAR Best Practices Paper on AR Measurement
With AR budgets ever under pressure and AR as a discipline moving increasingly towards a shared-risk/rewards engagement model with the analysts, what should AR measurement look like? Is there still a place for measuring pure operational activity or should the AR community be looking more towards demonstrating its strategic contribution to the business, and measuring …
New IIAR Best Practices paper about escalating research disagreements available
The latest IIAR Best Practices paper is out – “Best Practices for Escalating Research Disagreements” reviews techniques and tips for avoiding and escalating disagreements over research. It includes interviews with AR practitioners and briefly outlines the escalation processes for Gartner, Forrester, IDC and Ovum. The paper is available to IIAR members to download free-of-charge from the IIAR …
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IIAR Best Practices Paper: managing the Forrester Wave
Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has …
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IIAR publishes Best Practice Paper on Managing the Gartner MQ
The IIAR Best Practice Paper: “Managing the Gartner Magic Quadrant: a tool for analyst relations managers” has been published.
International AR Best Practices: how to leverage all the good stuff out there
As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “International Analyst Relations: Methodology and Best Practices” by Ellie Warner (LinkedIn, @elliewarner)is now available to all IIAR members. I was fortunate enough to be invited to attend and present at the IIAR …
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