This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.
- IMHO, tiering should be at the individual analyst level and not at the firm. Read my comment here.
- Still IMHO and still in that comment I made the point that tiering should be related to the AR plan objectives.
Read also the conversation there.
Finally, there’s an IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering « The IIAR Blog (IIAR membership required).
IIAR Best Practice Paper on tiering
Other AR Best Practice posts
- IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
- [GUEST POST] How to lose an industry analyst in 10 days (and ways)
- IIAR> Best Practices Webinar: Strategic Analyst Tiering For Digital Business
- Why and how should you tier the analysts?
- Latest IIAR> Best Practices Paper – A New Foundational Approach to Analyst Tiering
Discover more from The IIAR> Institute of Influencer & Analyst Relations
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Not to steal anyone’s thunder (let’s call it thunder-sharing)… here was my take on the subject back in early 2007: http://blogs.hillandknowlton.com/arcade/2007/02/09/perspectives-on-a-new-ar-blog/
Isn’t it lovely we all agree? Now why don’t my clients always chime in?
Thanks Dom,
As I was stating, it’s been a well ploughed subject already. And we all agree: 1. Tier individually 2. Make sure you align tiering to objectives 3. Provide different SLA per tier (if you don’t save time it’s not worth it)
On my point #2, I use the SOSM model to Tier analysts according to my AR programme goals: http://www.slideshare.net/lludovic/SOSM15neutral
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