Why and how should you tier the analysts?

This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.

  1. IMHO, tiering should be at the individual analyst level and not at the firm. Read my comment here.

  2. Still IMHO and still in that comment I made the point that tiering should be related to the AR plan objectives.

Read also the conversation there.

Finally, there’s an IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering « The IIAR Blog (IIAR membership required).

IIAR Best Practice Paper on tiering

Other AR Best Practice posts

6 thoughts on “Why and how should you tier the analysts?”

  1. Pingback: IIAR Best Practices Webinar: Strategic Analyst Tiering For Digital Business | Institute of Industry Analyst Relations (IIAR)

  2. Pingback: The IIAR> Institute of Influencer & Analyst Relations / [GUEST POST] Hsu: AR must bet bigger on fewer analysts

  3. Pingback: The IIAR> Institute of Influencer & Analyst Relations / Latest IIAR> Best Practices Paper – A New Foundational Approach to Analyst Tiering

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