Why and how should you tier the analysts?

This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.

1. IMHO, tiering should be at the individual analyst level and not at the firm. Read my comment here:

2. Still IMHO and still in that comment I made the point that tiering should be related to the AR plan objectives.

Read also the conversation here:

Finally, there’s an IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering « The IIAR Blog (IIAR membership required).


IIAR Best Practice Paper on tiering


Other AR Best Practice posts

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4 Responses to Why and how should you tier the analysts?

  1. Dominic Pannell Tuesday 5th October 2010 at 11:09 #

    Not to steal anyone’s thunder (let’s call it thunder-sharing)… here was my take on the subject back in early 2007: http://blogs.hillandknowlton.com/arcade/2007/02/09/perspectives-on-a-new-ar-blog/

    Isn’t it lovely we all agree? Now why don’t my clients always chime in?

    • Ludovic Leforestier Tuesday 5th October 2010 at 11:50 #

      Thanks Dom,

      As I was stating, it’s been a well ploughed subject already. And we all agree: 1. Tier individually 2. Make sure you align tiering to objectives 3. Provide different SLA per tier (if you don’t save time it’s not worth it)

  2. Ludovic Leforestier Wednesday 30th May 2012 at 09:35 #

    On my point #2, I use the SOSM model to Tier analysts according to my AR programme goals: http://www.slideshare.net/lludovic/SOSM15neutral


  1. IIAR Best Practices Webinar: Strategic Analyst Tiering For Digital Business | Institute of Industry Analyst Relations (IIAR) - Wednesday 1st April 2020

    […] Why and how should you tier the analysts? […]

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