IIAR Discussion Group: Negotiating with Gartner

Successfully negotiating your contract with analyst firms to get the best business value from commercial relationships with industry analysis firms is a key activity for many analyst relations (AR) teams.negotiating-with-gartner

A follow-on from our first IIAR Discussion Group will review the outcomes document from the first meeting (IIAR members can download it <<here>>) and continue the conversation. As Gartner is the largest of the analyst firms we expect the discussion will no doubt focus here; this will not be to the exclusion of all (or any) of the other analyst companies.
Date: 3rd November 2016
Location: webinar with a drop-in option for London-based members (pls fill in form below)
Time: 1600pm GMT/ 1700pm CET/ 0700 PDT/ 1000 EDT

Held under Chatham House Rule the discussion will be chaired by Aniruddho Mukherjee (@aniruddhoLinkedIn, Head of AR and Branding Manager, Europe for HCL Technologies) and Ludovic Leforestier  (@lludovicLinkedIn, IIAR co-founder and Director Thought Leadership and Analyst Relations at BearingPoint). The aim is to (ultimately) produce an IIAR Best Practice Paper that combines the knowledge of all participants.

Of course, by attending you will not only have the opportunity to give your knowledge and opinions but also gain from that of others and have the advantage to submit questions directly. Let us have a lively discussion, the more of you that join in the better, so please don’t forget to REGISTER . Attending IIAR Events is free for all members, there may be a small charge for non-members.


See also:

, , , ,


  1. IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract? | Institute of Industry Analyst Relations (IIAR) - Friday 1st June 2018

    […] IIAR Discussion – Negotiating with Gartner – 3rd Nov 2016 […]

  2. IIAR> Discussion Group: working with Gartner | Institute of Industry Analyst Relations (IIAR) - Thursday 24th October 2019

    […] IIAR Discussion Group: Negotiating with Gartner […]

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.