Peer review sites (PRS), platforms such as Gartner Peer Insights, G2, TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into […]
IIAR> Best Practices Webinar: Peer Review Websites Read More »
Join us on Thursday 3rd November 2022 for our monthly IIAR> virtual meet-up hosted by the IIAR> German Chapter. This month the focus of our discussion and best practice sharing will be on when, why and how analyst relations (AR pros) are acting as spokespersons for their company / clients. Don’t miss out on this opportunity to talk
IIAR> Monthly Meet-up November 2022 Read More »
Our next IIAR> Best Practice Paper will be on managing analyst advisory sessions –those strategy workshops with industry analysts called by some firms SAS days (strategy advisory sessions). Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing
IIAR> Discussion Group: managing analyst advisory days Read More »
Join us on Thursday 9th June 2022 for our monthly IIAR> virtual meet-up hosted by the IIAR> DE & UK Chapter. This month the focus will be on noteworthy analyst offerings beyond Gartner. Don’t miss out on this opportunity to hear from your AR peers their best experiences and stories with good value AR services beyond the usual suspects.
IIAR> Monthly Meet-up June 2022: offerings beyond Gartner Read More »
Join us on Thursday 5th May 2022 for our monthly IIAR> virtual meet-up hosted by the IIAR> UK Chapter. This month the focus of our discussion and best practice sharing will be around Gartner Peer Reviews and Insights. Don’t miss out on this opportunity to talk with your AR peers on how the GPI has evolved over the
IIAR> Monthly Meet-up May 2022: Gartner Peer Insights Read More »
Join us on Thursday 3rd March 2022 for our monthly IIAR> virtual meet-up hosted by the IIAR> UK & German Chapter. This month the focus of our discussion and best practice sharing will be around how to leverage AR results for marketing. Don’t miss out on this opportunity to talk with your AR peers about how the results of
IIAR> Monthly Meet-up March 2022 + IIAR> VIewpoints: leverage AR for marketing Read More »
Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts. In the following Primer, we break down how an
IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy? Read More »
Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will
IIAR> Discussion Group: managing inquiries Read More »
Analyst & B2B influencer relations (AR) is a unique field, in that it’s mutually beneficial to both industry analysts and vendors as well as buyers. Analysts depend on vendors for product and customer information, so they can write and speak accurately about the market. What is defines analyst & influencer relations? Analyst & influencer relations
IIAR> Webinar recap: What is analyst & influencer relations (AR)? Read More »
![Ten truths on analyst relations for tech companies and startups[05/21]]](https://i0.wp.com/analystrelations.org/wp-content/uploads/2024/11/Ten-truths-on-analyst-relations-for-tech-companies-and-startups.jpg?fit=300%2C300&ssl=1)
Ten truths on analyst relations (AR) for tech companies and startups by Ludovic Leforestier (LinkedIn), IIAR> Board Member at Digital4Europe 20th May 2021. Analyst relations is perceived either as obscure or the privilege of large, established, technology vendors who have ample people resources and large budgets to subscribe to the likes of Gartner, IDC, Forrester,
IIAR> Webinar: 10 truths on analyst relations for tech companies and startups Read More »
If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations
[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill Read More »
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.
IIAR> Discussion Group: approaching research contracts negotiations in a pandemic Read More »
The next white paper in the IIAR>’s new series on best practice will focus on a topic that should be close to the heart of every AR professional: AR Measurement.
IIAR> Best Practice Call: AR Measurement Read More »
By Andrew Lochart (LinkedIn, @andrewlochart) and reposted from lochart.com with his permission. I’ve been leading B2B tech product marketing teams for more than 20 years and I’ve seen how easy it is to fall into what I call the “content trap”. We’re constantly creating new content to fuel our campaigns, to keep things fresh and
[GUEST POST] The 7 Ups of Building Credibility Through Analyst Relations Read More »
If you read part 1 of my blog post ’20 mistakes analyst relations teams are making’ you will hopefully have learnt a few things. Including the fact that I am not shy when it comes to sharing my thoughts! So here we go with part 2 of my list of don’ts, pitfalls, and worst practices when it
Good news: With improvements, everyone will see better resultsI’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by
As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications.
IIAR> Discussion Group: working with Gartner Read More »
Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a
[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester Read More »
Here are the top ten best practices we un-earthed during the IIAR> AR Professional Of The Year 2019 survey. Regular briefings Targeted coverage Open discussion about company strengths and weaknesses Sending the deck ahead of the briefing so there’s time to come up with in depth questions Well organised AR events that encourage conversation not
10 things analysts want most Read More »
Time to renew your Gartner subscription? Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion
IIAR Discussion Group: negotiating with Gartner Read More »
