Analyst relations seems straightforward enough – as a tech vendor, you relate key milestones and elements of strategy to those industry analysts who you think will have the greatest reach to your target market. Right? In my opinion though, the best analyst relations professionals also flip that model. With just as much vigour and interest, […]
[GUEST POST] How Analyst Relations Impacts Strategy Read More »
Although crisis situations can at times feel out-of-the-blue, AR nightmares can usually be solved by adhering to a simple to follow maxim: it’s all about communicating what you can, when you can. However, in an escalating crisis of epic proportions, it’s important to ensure that you, as an Analyst & Influencer Relations specialist, tend to
The role of a good AR: does it change during a crisis? Read More »
Analyst relations is easily the most misunderstood function in marketing. I’ve been involved with analyst relations — or AR — for over a decade, working on dozens of Gartner Magic Quadrants and Forrester Waves. I’ve experienced the impact that analyst relations, when done well, can have on growth. And I know how much time and effort it takes to
[GUEST POSTING] Debunking Five Analyst Relations Myths Read More »
Effective measurement has become a bit of a challenge for AR practitioners, as stakeholders are demanding more tangible, immediate results that can easily be linked to business outcomes. With smaller teams and tighter budgets, AR professionals are under immense pressure to justify investment and prove overall value. As such, the IIAR’s recent webinar on measurement
Effective Measurement: ARe we there yet? Read More »
Since becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to
[GUEST POST] Tips to Ensure a Productive Analyst Briefing Read More »
A few months ago, I joined IIAR>’s webinar focused on the IIAR> Analyst Relations Professional and Team of the Year 2017. Every year, the IIAR> awards analyst relations (AR) professionals and teams based on the results of an annual survey shared with the global industry analyst community. The survey gathers the analysts’ collective insight on AR
[GUEST POST] How to lose an industry analyst in 10 days (and ways) Read More »
I thoroughly enjoyed and could very much relate to Jon Reed’s recent post, How to screw up a vendor analyst day – in 12 simple steps. So much so that I’m inspired to write my own take on how to create a more compelling analyst event that’s more rewarding for all involved. Vendors spend a lot of
[GUEST POST] How to Create a More Compelling Analyst Event Read More »
I’m the most hated person at my company today. Informatica is holding its customer conference in a few weeks and we’re running around like chickens with our heads cut off to prepare for it. I just blasted out the most obnoxious email to colleagues who are preparing speeches for Informatica World, forcefully reminding them that
[GUEST POST] Why AR Managers Should Fret About Quote Policies by Peggy O’Neill Read More »
Industry Analyst Relations is often characterized as a “Pay to Play” endeavor with little opportunity for the bootstrapped tech venture; this is not the case. I would argue that there are opportunities for a dedicated Tech Startup to benefit from pursuing Industry Analyst Relations (IAR) even without a large budget to spend. Keep in mind
On Friday 11th May 0800 PDT / 1100 EDT / 1600 BST, IIAR member Gerry Van Zandt (LinkedIn, @gerryvz) from the Oracle Analyst Relations team will host an interactive discussion about how AR can better measure results, and more importantly how AR can better utilize these results. AR managers and leaders tend to be highly focused on
IIAR Webinar: A Discussion on Effective AR Measurement and Amplification Read More »
Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant
Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR
By Theo Pristley (@tprstly, LinkedIn), originally posted here on Forbes and republished with his express permission. Co-authored with Ian Gotts (@iangotts, LinkedIn), tech advisor, investor, speaker and author.) You’re an innovative and growing startup, I get that. You’ve got a fab new product or service that’s going drive dramatic benefits for enterprise customers, I get that. You’ve even
[GUEST POST] Why Startups Need Analyst Relations More Than Growth Hacking Read More »
A few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course. Hosted by IIAR> Germany chapter leads Yvonne Kaupp (@YveKaupp, LinkedIn) and Simon
Wrap-up: IIAR> Germany 2018 kick-off Read More »
Feeling the pinch in your Gartner negotiation?
You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.
Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will chair run a IIAR Discussion with IIAR members, looking at Gartner’s commercial practices and solutions on the 15th February 2018 at 1600 GMT.
IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM? Read More »
The final speaker agenda is being nailed down, and the Global Mobile Awards judges have now announced their shortlist. However, there’s no resting on your laurels when it comes to Mobile World Congress (MWC) Barcelona outreach. Next on the action list is the extremely important task of your analyst outreach strategy. Industry analysts play a
[GUEST POST] Engaging with mobile analysts … now’s the time! Read More »
On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been
[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies Read More »
One of the most picturesque beer gardens in Munich was the setting for this year’s IIAR German Chapter Summer Event, gathering AR professionals and industry analysts. Our topic of the night was what it takes to make an analyst relations (AR) program mature and strong. As we discussed, what success looks like actually depends on your
IIAR> German Summer Stammtisch 2017: scope of AR, ISG/Experton and Paulaner Read More »
REGISTRATION NOW OPEN! The IIAR German Chapter invites to the next IIAR Munich Summer Event. This year, we will be settling in to a centrally located beer garden in Munich. We’re looking forwards to a great summer night of networking while enjoying a Maß beer together and exchanging news and insights into the world of
Webinar fatigue is now as common as the cold Let’s face it, to say the webinar scene is overcrowded would be a monumental understatement. Webinar fatigue should come as no surprise. After all, I seem to receive a new webinar invitation every other day. While many of them sound super interesting, who has time to
[GUEST POST] Webinar Fatigue and How to Overcome it Read More »
