Josh Seerattan

I am a globalist that lives and breaths international business strategy. I am currently the IBD Analyst for Wesley Clover International-the engine behind the Alacrity Global Program. I am very much interested in IAR beyond enhancing market visibility as the strategic implications for tech Startup’s are great. Industry Analyst relations has become an important part of my role and a strategic aspect that has been incredibly valuable to supporting some of our companies in various stages. I am very much an avocat for IAR as it supplements the analytics function of my role as well as facilitates insightful go-to-market strategies for Startup’s. I strongly believe IAR can speed up growth as well as side step obstacles to failure for smaller tech companies. I have been working with the IIAR to build the IAR Community in Canada and to bring the Startup community into the fold. Please contact via Twitter or LinkedIn for details on IIAR Ottawa Chapter activities.

Common Misconceptions and 4 Key Areas Tech Start-ups Can Benefit from Industry Analyst Relations

3 Comments / AR, AR Best practices, AR debates / By Josh Seerattan

Industry Analyst Relations is often characterized as a “Pay to Play” endeavor with little opportunity for the bootstrapped tech venture; this is not the case. I would argue that there are opportunities for a dedicated Tech Startup to benefit from pursuing Industry Analyst Relations (IAR) even without a large budget to spend. Keep in mind …

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IIAR AR Café: IIAR Canadian Chapter meet in Ottawa on July 20th

Leave a Comment / IIAR> AR café, IIAR> Canada / By Josh Seerattan

The purpose of this meetup is to provide an informal medium for networking & learning opportunities once a month for Analyst Relations Professionals (ARP) and/or professionals working with Industry Analysts in the Tech industry. Marketers, Social Marketers, Public Relations, Corporate Communications professionals and Analysts wanting to connect into the ARP community in Ottawa and greater …

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