[GUEST POST] What are My Secret AR Weapons?
Gues post from John Simonds on his secret AR weapons: relationship, back channel, getting best spokesperson
[GUEST POST] What are My Secret AR Weapons? Read More »
AR Best practices
Downfall: Gartner MQ and learnings
In this post and in the comment, AR professionals and analysts will find useful tips and best practices on the Gartner Mqgic Quadrant (also applies to the Forrester Wave and IDC Insights Short Lists).
Downfall: Gartner MQ and learnings Read More »
[Guest Post] Have online channels changed the nature of influence?
So, are analysts influencing via online channels? How is influence really conveyed by analysts to decision makers? Has it moved mainly to online or is it still by telephone enquiries and face-to-face advice?
[Guest Post] Have online channels changed the nature of influence? Read More »
[GUEST POST] Vendors: suggestions to maximize briefing value, by Carol Rozwell / Gartner
Carol Rozwell from Gartner (blog, @CRozwell, bio) kindly allowed us to reproduce here her post on Vendors: suggestions to maximize briefing value. It neatly complement her peer Linda Rowan from IDC’s Briefing tips and best practices. Last week, I was treated to a number of interesting vendor briefings, the most engaging of which was
[GUEST POST] Vendors: suggestions to maximize briefing value, by Carol Rozwell / Gartner Read More »
[Guest Post] Identifying influencers by apparent importance vs real trust
Analyst relations professionals are dealing with more types of analysts and analyst-like influencers every day. How do you know who’s important among these new faces? Some insights from a pharma influencer relations study can give you fresh perspectives on identifying, differentiating and prioritizing your AR targets.
[Guest Post] Identifying influencers by apparent importance vs real trust Read More »
Next IIAR discussion group call on AR measurement and evaluation
Our next monthly discussion group teleconference is next Wednesday, January 20th, on the topic of AR measurement and evaluation. The call will be lead by Ellie Warner, who recently authored a Best Practice white paper on this topic for the IIAR. IIAR members who would like to join the call, please contact Hannah Kirkman for
Next IIAR discussion group call on AR measurement and evaluation Read More »
Best practice AR at the Mobile World Congress: panel discussion highlights
Yesterday the IIAR had a great turn-out for its teleconference on best practice analyst relations at the Mobile World Congress this February in Barcelona. The discussion was exceptional and the featured panelists included: • AMDOCS, Brian McManus • CCS Insight, Ben Wood • Ericsson, Peter Olofsson • Vodafone, Janine Aitken-Young. Here are some of the
Best practice AR at the Mobile World Congress: panel discussion highlights Read More »
[Guest post] Blogger relations at SAP by Michael Krigsman
My take. SAP understood early on that traditional corporate communications has shifted from a message-based orientation to identifying, building, and nurturing relationships with influencers.
Despite the maturity and excellence of its program, however, SAP now faces competition in blogging relations from other enterprise vendors, some of whom are catching up quickly. To maintain its lead, SAP must continue to innovate and invest in this area.
The growth of enterprise blogging as a recognized form is great news for technology buyers, who rely on independent sources of information when making important technology and business decisions.
[Guest post] Blogger relations at SAP by Michael Krigsman Read More »
Join the IIAR for a teleconference on AR best practice at Mobile World Congress
Mobile World Congress 2010 (MWC) is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed up in Barcelona, all hoping to make the most out of the event. What’s the best strategy for successful AR in this kind of environment?
Join the IIAR for a teleconference on AR best practice at Mobile World Congress Read More »
[GUEST POST] Briefing tips and best practices from Lisa Rowan / IDC
Our guest post today is from Lisa Rowan (LinkedIn, @lisarowan), IDC’s Program Director for HR, Learning and Talent Strategies. Read on for Lisa’s tips for briefing analysts from the analyst perspective. There are excellent resources available to assist the AR profession including IIAR but on this side of the briefing table, it seems like that advice is
[GUEST POST] Briefing tips and best practices from Lisa Rowan / IDC Read More »
Is shooting on the referee productive?
Contentious conversation 1 – integrity of analysts and the future of AR Blog by Tom Bittman from Gartner: A Rant – My Integrity as an Analyst Summary: Gartner analyst angry that he has to justify his integrity My view: Edelman trust barometer consistently shows that over the past few years analysts are the most trusted
Is shooting on the referee productive? Read More »
IIAR Best Practices Paper: managing the Forrester Wave
Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has
IIAR Best Practices Paper: managing the Forrester Wave Read More »
AR professionals should canvass inside firms
It’s all too easy to assume that by briefing the lead analyst on a vendor or on a coverage area, your job as AR professional is done. Don’t… While some firms have robust sharing practices, such as repositories for presentations and vendor briefing teams that check which other analysts may be interested in a briefing,
AR professionals should canvass inside firms Read More »
IIAR publishes Best Practice Paper on Managing the Gartner MQ
The IIAR Best Practice Paper: “Managing the Gartner Magic Quadrant: a tool for analyst relations managers” has been published.
IIAR publishes Best Practice Paper on Managing the Gartner MQ Read More »
International AR Best Practices: how to leverage all the good stuff out there
As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “International Analyst Relations: Methodology and Best Practices” by Ellie Warner (LinkedIn, @elliewarner)is now available to all IIAR members. I was fortunate enough to be invited to attend and present at the IIAR
International AR Best Practices: how to leverage all the good stuff out there Read More »
IIAR research highlights importance of International AR
As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “Why do International Analyst Relations matter?” (subscribers only) is now available to all IIAR members. As AR professionals, we all are familiar with the value and sales influence of industry
IIAR research highlights importance of International AR Read More »
The Fundamentals of AR Measurement and Evaluation
Most AR professionals recognise the importance of measurement and evaluation, but many admit that it’s a subject they struggle with. To help AR professionals improve their knowledge and understanding, we held a best practice conference call during June on “The Fundamentals of AR Measurement and Evaluation”. On the panel were two in-house AR leaders: Kathy
The Fundamentals of AR Measurement and Evaluation Read More »
