IIAR Discussion Group: Negotiating with Gartner
IIAR event: Negotiating-with-gartnerfor all Analyst Relations teams
#ARchat #ARcontracts
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AR Best practices
IIAR> Best Practices Webinar: Strategic Analyst Tiering For Digital Business
The analyst scope of influence in the digital era, what that means for AR, don’t miss the #IIARWebinar: Strategic Analyst Tiering For Digital Business
11th Oct 8am PDT/ 11am EDT/ 4pm BST/ 5pm CET #ARchat #Tiering
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[GUEST POST] Why AR comes before PR. Just look in the dictionary.
By Ian Gotts / Founder and CEO, Elements.cloud (LinkedIn, @iangotts). You’re an innovative and growing software vendor, I get that. You’ve got a fab new product that’s going drive dramatic benefits for enterprise customers, I get that.You’ve even got a blog to push out great customer stories now and then, I get that too. But how
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[GUEST POSTING] Three ‘Must-have’ Anchor Points for Your Analyst Relations Program
By Rishi Ghai (LinkedIn, @rishi_ghai) Head – Analyst Relations, Corporate Communications, and Digital Marketing / Cyient Launching an industry analyst relations (AR) program takes elaborate research and planning. Unlike simpler functions that a technology or service provider can delegate or outsource with minimal involvement, AR requires the continuous participation of stakeholders from a broad cross-section of
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[GUEST POST] Analyst Relations Best Practices: Seven Tips to Make Your Company a Star at Industry Analyst Events
Seven key practices to maximise AR returns at analyst events by Caroline Dennington and Phil Nash
[GUEST POST] Managing RFIs: 8 Best Practices for Analyst Relations Professionals
By Rishi Ghai (LinkedIn, @rishi_ghai) Analyst Relations, Corporate Communications, and Digital Marketing / Cyient. Receiving a request for information (RFI) from an analyst firm often triggers two reactions among analyst relations (AR) professionals––first, the thrill and gratification of having the business on the radar of a relevant analyst; and second, the anxiety of responding to the RFI with
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[GUEST POST] So, You Did Well in an Industry Analyst Report… How Do You Get the Word Out? by Vicki Jenkins / Nelson Hall
How to promote your organization’s inclusion in an analyst report @VickiJ_NH, @IIAR
[GUEST POST] 7 Ways to Grow Analyst Firm Business: A How-to-Collaborate Guide for Industry Analysts and Account Managers
By Rishi Ghai (LinkedIn, @rishi_ghai) It’s universal––the bittersweet relationship between sales and delivery functions. Industry analyst firms are no exception. The subject of bringing in more business for analyst firms is perhaps the biggest cause of friction between account managers and industry analysts, especially where senior analysts have P&L responsibility. A typical scenario plays out something
[GUEST POST] Analyst Briefings: The Delicate Business of Client References, by Vicki Jenkins / Nelson Hall
Tips and pointers on using client references and case studies in the briefing process @VickiJ_NH, @NH_insight #ARchat
[GUEST POST] Analyst Briefings: Preparing for Success, by Vicki Jenkins / Nelson Hall
Analyst Briefings: Preparation is key, seems obvious but things which can be overlooked @VickiJ_NH, @NH_insight #ARchat
http://tinyurl.com/jucmqf7
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IIAR Webinar: Adventures in Analyst Relations
How to establish where an AR program is and work out what is possible #AR #ARBestPractice #IIARWebinar
@pegoneil, @IIAR
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[GUEST POST] Analyst Briefings: Are you a Strategic Team Member or the Note-Taker? by Vicki Jenkins / NelsonHall
By Vicki Jenkins / NelsonHall (LinkedIn, @VickiJ_NH). This is the second in a series of blogs for AR professionals containing tips and pointers on how to optimize the relationship between AR and industry analysts. Here I take a look at the role of AR in the briefing process.
[Guest Post] AR Planning Doesn’t Have to be Like Nailing Jell-O to a Tree, by Vicki Jenkins / NelsonHall
AR planning doesn’t have to be like nailing Jell’O to a tree by @VickiJ_NH from @NH_insight #ARchat
Want to write an IIAR white paper? Need help in getting it down on paper?
Do you want to write an IIAR white paper? Give @neilpollock a shout
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[GUEST POST] Successful Analyst Relations Requires Grown Ups
Quizz: is your company mature for analyst relations? By @pegoneill #ARchat
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IIAR Best Practice Paper: Agile Analyst Relations
Can you do agile AR? Tune in this IIAR webinar on the 3/4/16 #ARchat By @kuchlingh @YveKaupp @MrNesjo
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IIAR> Forum: How to take on the Digital Wave
A growing issue for AR pros and their companies is defining what ‘digital’ means. Or, more importantly, understanding how the different industry analyst firms define digital and “digital transformation”. It is certain that digital will “disrupt”, and that more existing businesses will get ‘Uber-ed”, as one of our panellists put it. However what is less
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Analyst Relations Manager – Tata Communications – London
This is a critical role reporting to the Associate Director, Analyst Relations and involves executing the AR plan for the business, both internally and externally, as well as supporting thought leadership and analyst activities in the global arena. You will also be responsible for ensuring that all internal product, sales and marketing teams are adequately
Analyst Relations Manager – Tata Communications – London Read More »
[GUEST POST] Five timeless questions about analyst relations
Five timeless questions about analyst relations by @DuncanChapple #ARchat
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[GUEST POST] Building credibility to boost sales with IT Analyst Relations
By Sven Litke (@SvenLitke, LinkedIn), Kea Company, first published on Influencer Relations and Marketing. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as opposed
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