Institute of Industry Analyst Relations (IIAR)
The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.
Continue Reading →Is there life after Forrester? The analysts at Research In Action certainly think so!
Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany after her stint in the US.
The IIAR> has released a new IIAR> Best Practice Paper on The Future of AR (link to PDF for IIAR> members) by Gerry Van Zandt (LinkedIn, @gerryvz) / Oracle AR Director and Ludovic Leforestier (@lludovic, LinkedIn) / Criteo Global Influencer Relations Director.
This new and long-awaited white paper that provides fresh insights and information into how the field of Analyst Relations will evolve and change over the coming 5-10 years. To mark the debut of this white paper, IIAR will host a webinar on the 5th December2019 at 0800 PST / 1000 EST / 1600 GMT to outline some of its key findings, and to discuss important considerations that will be relevant to everyone working in the Analyst Relations field.
Continue Reading →
Please join us on Thursday February 7th, 2019 at 15.00pm GMT / 16.00pm CET/ 10.00am EST / 07.00am PT for a presentation and discussion with Paul Reynolds, Partner and Chief Research Office at ISG.
ISG is the leader in market research for the 45B Outsourcing Industry. Join this IIAR Event to better understand ISG’s position in the research market, and how you can work better with their advisors.
Paul Reynolds from ISG will be our host. Paul leads Momentum, a division of ISG that provides research services to help service providers better target, win and retain business. Paul has 25 years of market research experience with specific expertise in methodology development, data analytics and research process design. Having found many service providers’ Advisor Relations functions to lack appropriate analytics, Paul is working to develop innovative new approaches that allow for data-driven programs based on the unique needs of each client. His approach benefits Advisor Relations, go-to-market functions, sales, strategy, marketing, and market/competitive intelligence teams.
Join the IIAR for a one-hour Discussion Group. The discussion will be co-hosted by Paul Reynolds (@PaulLReynolds LinkedIn) of ISG and Beth Torrie (@bethtorrie, LinkedIn) IIAR USA Board.
This webinar is free for members. To register for this Webinar please click to here
What is the future of Analyst Relations looking like? How is our field evolving?
Have you recently thought about:
Time to renew your Gartner subscription?
Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion with users in vendor organisations are Gartner for General Managers, Gartner for Sales Leaders, Gartner for Marketing Leaders, etc.
Following our latest discussion group on the subject, the IIAR is conducting a discussion group for members to exchange the issues they face when being sold bundled products. This will enable members to discuss ways to get the best value without disclosing individual price. IIAR will then present these findings to Gartner for their feedback and help Gartner sales teams improve client satisfaction. Continue Reading →
Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)
Forrester seems to force sell multiple seats, TEIs etc during renewals. Forrester analysts may be amongst the top IIAR Analyst of the Year 2017 but is Forrester seeing an exodus of top talent? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a flip flop in Forrester’s focus on various key topics and verticals. Also the research subscription costs seem to be increasing at 10-20% yoy. They also felt that while Forrester had some great visualisation of data BUT insights were focused on niche topics like Customer Experience, Business Technology, Software and Marketing. Many Wave’s have not been renewed while others are renewed in an irregular cycle. Continue Reading →
Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)
IDC may be amongst the top IIAR Analyst Firm of the Year 2017 but are you getting the best value from your relationship? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a push by IDC for running joint events, buying new CS which themselves are granular subset of the larger IDC CS access. As the analysts manage the P&L, they too seem to want to push buying multiple granular CS. Continue Reading →
Feeling the pinch in your negotiation with Gartner on your subscription contract? Do you feel comfortable in buying the various seats options being pushed your way? Are you confident that you are getting value from your contracts?
You’re not alone -many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant) on Gartner’s hard stance and cowboy attitude during negotiations: it maybe the IIAR Analyst Firm of the Year 2017 but also the hardest to work with.
Continue Reading →
Successfully negotiating your contract with analyst firms to get the best business value from commercial relationships with industry analysis firms is a key activity for many analyst relations (AR) teams.
A follow-on from our first IIAR Discussion Group will review the outcomes document from the first meeting (IIAR members can download it <<here>>) and continue the conversation. As Gartner is the largest of the analyst firms we expect the discussion will no doubt focus here; this will not be to the exclusion of all (or any) of the other analyst companies.
Continue Reading →
What – IIAR Discussion Group – Negotiating your Contract with Gartner
When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York
Where – IIAR Webinar
Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies)
Register Here – To attend please REGISTER <<HERE>>, now
Successfully negotiating your contract with analyst firms and gaining best advantage from your contract is a key activity for all Analyst Relations teams. This second meeting of a IIAR Discussion Group will review the outcomes document from the first meeting (available <<Here>>) and continue the conversation. As Gartner is the largest of the analyst firms we expect the discussion will no doubt focus here; this will not be to the exclusion of all (or any) of the other analyst companies.It’s Friday night and your exec / stakeholder / boss (tick all that applies) walks into your cubicle / desk / office brandishing what clearly is a Gartner report in his hand. Alas, it’s clear it does not mean kudos and a promotion -she’s clearly fuming, probably after being lambasted by the higher echelons. She’s getting closer and you’re guessing it’s about that magic quadrant. Yup, the dot moved down a little bit. The analyst won’t explain, you’ve tried his boss, send some emails and it feels you’re out of options.
Time to play the trump card. Continue Reading →
Following on from the popular discussion held at the UK Forum in September last year, the IIAR will once again be hosting a discussion on how to link analyst relations with sales but this time focused on the Asia-Pacific / Japan (APJ) market.
The call will be held on Thursday 18th October at 4pm Sydney / 1pm Singapore & Hong Kong / 10:30am India lasting one hour to include member Q&A. Continue Reading →
If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you!
We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running successful analyst events. Whether you’ve run events in the past or are embarking on one for the first time, this call will be invaluable, discussing top tips from AR pros in the field as well as market leading analysts from Gartner and Forrester. This is a really great opportunity to glean some insights that will make you an AR champion and have your executives raving. Continue Reading →
This week on Thursday 26th July at 11am ET / 8am PT Ovum’s top management team will once again be making themselves available for your Q&A on the future of Ovum. This will be a similar session to the one run in the UK in May and is a chance for you to hear directly from those setting the company’s strategy and future road map.
There won’t be any presentations, just the chance for you to ask questions that matter to you and affect your AR program. This really is a unique opportunity and we hope as many of you as possible will join us, ready with lots of questions to ask the panel.
Ovum speakers:
If you would like to attend please email me asap to reserve your place on the call and get the dial-in details. This session is free for IIAR members and $25 for non-members.
Ever spent a frustrated hour arguing with an executive on why you shouldn’t have 30 slides for a 30-minute presentation? Or time and again had to insist that a Gartner VP doesn’t need to be told about basic market trends proven with stats from a competing analyst firm?
The IIAR, working with the Gartner AR Community team, has lined up an exclusive one and half hour slot with Gartner to answer your questions about how to deliver great presentations when briefing analysts. This will be an invaluable call to anyone in the AR business and give you real ammunition for insisting your executives spend more time preparing analyst presentations. This is a unique opportunity to glean top tips from some of the biggest names in the business and we hope as many of you as possible will join us.
The event will take place on Thursday 7th June from 3:30-5pm BST / 10:30-12midday EDT. You can either attend in-person at the Gartner offices in Egham or dial in via conference call.
Host:
Jeff Golterman, GVP Gartner and AR Community Lead (in person – Egham, UK)
Speakers:
Ed Thompson, VP Distinguished Analyst (in-person – Egham, UK)
Bryan Britz, Research Director (conf call – USA)
The IIAR will be holding an informal drinks reception afterwards. This session is for IIAR members only – please email me to take part if you’ve not already done so.
Due to popular demand we will once again be holding KCG’s presentation on the global analyst landscape. It proved a huge hit among US and EMEA AR audiences so we would like to extend the opportunity to those of you in Asia-Pacific to take part.
The teleconference will be held on Wednesday 6th June at 11am Sydney / 9am Singapore when the Knowledge Capital Group (KCG) will be delivering an APJ perspective on the definitive market share and market size numbers for Analyst Firms globally. Continue Reading →
Next Thursday 10th May at 11am EST / 8am PST / 4pm BST The Knowledge Capital Group (KCG) will be sharing its findings on the definitive market share and market size numbers for Analyst Firms globally.
Every spring KCG conducts a survey looking at the analyst landscape using a selection of data sources including; publicly available revenues, privately sourced figures and business model evaluation among others. KCG then estimates the total Sell Side and Buy Side markets for over 400 firms worldwide. During this call KCG will be presenting its latest findings using 2011 figures and updating the KCG “Mystical Box Chart”. This is an MQ like representation of the relative market position of the major and significant emerging and specialty firms. Continue Reading →
On Tuesday March 27th, 4-5pm GMT / 11-12pm ET / 8-9am PT the IIAR is holding a teleconference with a panel of experts on linking AR with sales. During this session, we’ll be discussing:
Panelists:
This call is open to all IIAR members.
The IIAR will be holding a discussion group with Dominic Pannell (Director, Buzz Method Ltd) on Wednesday 25th January at 4-5pm GMT / 11-12pm ET / 8-9am PT.
Agenda:
If you would like to participate please email me for dial-in details – this call is open to IIAR members only.
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