The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access […]
IIAR> Best Practice Paper: Engage the right audience, using analyst tiering Read More »
Analyst relations professionals express frustrations with @Forrester price increases, ask the firms really listens to its customers #ARchat
Bad timing for Forrester’s price increases? Read More »
IIAR> members, here is your opportunity to participate in a discussion about the hot topic of Peer Reviews. Several members, over the last six months, have banded together as part of the IIAR> editorial committee, and have started digging into the complex issue of Peer Reviews. In fact, four of those most interested members on
IIAR> Discussion Group – Peer Reviews Read More »
Forrester, one of the big three of the industry analyst firms, recently became more expensive and have become firmer in terms of contractual Ts & Cs. Forrester is certainly not the only firm raising prices and tightening terms, but their move prompted the need for IIAR> members to discuss: What can an AR professional do
IIAR> Discussion Group – Forrester Pricing and Negotiation (and other firms) Read More »
Welcome to a new generation of AR professionals! CB Resourcing has again built and executed a comprehensive survey of AR professionals that measured salaries. But the survey, completed in late 2022, also measured a wide variety of other aspects of the AR professional’s job: How are our teams structured? Are budgets growing or shrinking? Who
IIAR> Salary Survey – 2022 Results Read More »
The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then
A Deep Dive into the 2022 IIAR> Awards Read More »
Our next IIAR> Best Practice Paper will be on managing Analyst -advisory days. Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing Advisors for maximum AR impact. This discussion for IIAR> members will be hosted by IIAR>
IIAR> Discussion Group: managing Analyst-Advisory Day Read More »
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.
IIAR> Discussion Group: approaching research contracts negotiations in a pandemic Read More »
Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany
IIAR> Webinar with Research In Action Read More »
The IIAR> has released a new IIAR> Best Practice Paper on The Future of AR (link to PDF for IIAR> members) by Gerry Van Zandt (LinkedIn, @gerryvz) / Oracle AR Director and Ludovic Leforestier (@lludovic, LinkedIn) / IIAR> Co-Founder and Board Member, Founder, Starsight Communications. This new and long-awaited white paper that provides fresh insights and information into how
IIAR> Primer: Future Shock – The Coming State of Analyst Relations Read More »
Please join us on Thursday February 7th, 2019 at 15.00pm GMT / 16.00pm CET/ 10.00am EST / 07.00am PT for a presentation and discussion with Paul Reynolds, Partner and Chief Research Office at ISG. ISG is the leader in market research for the 45B Outsourcing Industry. Join this IIAR Event to better understand ISG’s position
IIAR Webinar: Join us for a Webinar with Paul Reynolds from ISG on Thursday 7th February Read More »
What is the future of Analyst Relations looking like? How is our field evolving? Have you recently thought about: Whether AR is evolving into “Influencer Relations”? How AR is changing to meet the evolving IT industry analyst firm landscape? How AR can adapt to — and adopt — new ways of measuring AR productivity and
IIAR Discussion Group on “The Future of Analyst Relations” on January 30th Read More »
Time to renew your Gartner subscription? Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion
IIAR Discussion Group: negotiating with Gartner Read More »
Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant
Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR
Feeling the pinch in your Gartner negotiation?
You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.
Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will chair run a IIAR Discussion with IIAR members, looking at Gartner’s commercial practices and solutions on the 15th February 2018 at 1600 GMT.
IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM? Read More »
IIAR event: Negotiating-with-gartnerfor all Analyst Relations teams
#ARchat #ARcontracts
IIAR Discussion Group: Negotiating with Gartner Read More »
What – IIAR Discussion Group – Negotiating your Contract with Gartner When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies) Register Here – To attend please
IIAR Discussion – Negotiating with Gartner – 22nd Jan 15 Read More »
Join @nerskine and @lludovic on the 9/7/13 @ 1600 BST for an IIAR Webinar on the @gartner_inc #ombudsman #archat
IIAR> Webinar with Gartner’s Nancy ‘Ombudsman’ Erskine Read More »
Following on from the popular discussion held at the UK Forum in September last year, the IIAR will once again be hosting a discussion on how to link analyst relations with sales but this time focused on the Asia-Pacific / Japan (APJ) market. The call will be held on Thursday 18th October at 4pm Sydney
IIAR APJ Teleconference – Linking AR with Sales Read More »
