IIAR Discussion Group

IIAR> Discussion Group: The Dangers of AI for AR (02/26)

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IIAR> Discussion Webinar: The Dangers of AI for AR, 24th February
This IIAR> webinar will be hosted by the IIAR> Editorial Committee: Chris Germann / Independent AR professional, Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn), Noelle Shipley / Independent AR professional, Robin Schaffer / Principal AR Consultant, Schaffer AR
Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM

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IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25)

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The IIAR> Discussion Group
This session will be hosted by the IIAR> Editorial Committee: Ludovic LeForestier (linkedin.com/in/lludovic),Founder of Starsight Communications. Noelle Shipley (@noeyshipley, LinkedIn), Independent AR professional, IIAR> Member and IIAR> 2022 AR Professional of the Year top 10. Sarita Kincaid (LinkedIn, @saritakAR) / VP Corporate Communications, SugarCRM.
Date> Thursday, June 12, 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

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Expanding AR’s Toolbox: Non-traditional AR Services (05/25)

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The IIAR> Webinar:
Expanding AR’s Toolbox: Non-traditional AR Services will be hosted by Christopher Manfredi / Global Analyst Relations Director, Sprout Social, IIAR> Chapter Co-lead, Ed Gyurko / Global and EMEA Analyst Relations and Advisor Relations Consultant, IIAR> Member and Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications on
Date> Thursday 08 May 2025
Time> 0800 PDT / 1100 EDT / 1600 GMT / 2030 IST (other time zones)

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IIAR> interview with Josh Greenbaum / Enterprise Applications Consulting

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In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six AR co-hosts to discuss the value they bring to organizations. Read more on our blog post and register to attend the Panel. [link to blogpost]
Date> Thursday 13 March 2025
Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST

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IIAR> interview with Pete Tiliakos / GxT Advisors

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In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how independent analysts operate, their specialized expertise, and the strategic benefits they provide beyond traditional large research firms. Meet

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New Year’s Resolutions: The Different Types of AR[01/25]

IIAR> Discussion Group: New Year’s Resolutions: The Different Types of AR (01/25)

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The IIAR> Discussion Group
This IIAR> Webinar will be hosted by the IIAR> North American Chapter Co-Leads: Susan Peters / Director, Analyst Relations at SUSE LLC, Nathan Herrman / AR Manager, Ericsson ,Rachel Kaltenbach / Director, Global Analyst Relations, Veeam, Christopher Manfredi / Global Analyst Relations Director, Sprout Social
Date> Thursday 16 January 2025
Time> 1100 PST / 1400 EST (other time zones)

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IIAR> Discussion Group: Mastering The 30/60/90

IIAR> Discussion Group: Mastering The 30/60/90-Day AR Plan, 19th December

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Are you starting a new AR position or needing to revamp your AR program? Or are you simply planning 2025? With 2025 just around the corner, developing a well-thought-out 30/ 60/ 90-day AR plan can set the foundation for effective engagement and collaboration, ultimately driving positive outcomes for your organization. It can showcase the value

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IIAR> Discussion Group : Managing Vendor Evaluation

IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September

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The IIAR> is pleased to announce an open discussion forum for its members to exchange best practices about managing vendor evaluations, such as the Gartner Magic Quadrant, the Forrester Wave, the IDC Marketscape, etc…  For many technology markets and submarkets, vendor evaluations are the most critical element of a strategic marketing plan. With Gartner in

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IIAR> Discussion Group : AR and Marketing (22/8)

IIAR> Discussion Group: AR and Marketing, 22nd August

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While most marketers appreciate AR as a vital corporate function, few understand what the AR team does, and even fewer know how it can help them.  Through engaging practitioner discussion and real world examples, the North American Chapter examines how AR can work collaboratively with marketing teams- from product marketing to demand gen- to help

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IIAR> Discussion Group - Sales Enablement, 20th June

IIAR> Discussion Group: AR for sales, 20th June

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IIAR> members here is your opportunity to participate in a discussion about how analyst relations (AR) can support vendor sales teams. This discussion Group will be led by the IIAR> Editorial Committee who has started digging into the complex issue of how industry analyst and AR can help drive vendor sales through not only influence

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IIAR> Webinar on peer review websites with Sarita Kincaid ,Robin Schaffer, Noelle C. Shipley, Ludovic Leforestier / IIAR> and Starsight, 8th November 2023

IIAR> Best Practices Webinar: Peer Review Websites

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Peer review sites (PRS), platforms such as Gartner Peer Insights, G2,  TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into

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IIAR Discussion Group - Tiering Best Practices

IIAR> Best Practice Paper: Engage the right audience, using analyst tiering

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The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access

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IIAR Discussion Group - Peer Reviews

IIAR> Discussion Group – Peer Reviews

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IIAR> members, here is your opportunity to participate in a discussion about the hot topic of Peer Reviews. Several members, over the last six months, have banded together as part of the IIAR> editorial committee, and have started digging into the complex issue of Peer Reviews. In fact, four of those most interested members on

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IIAR> Discussion Group + Viewpoints: Forrester Pricing and Negotiation (and other firms)

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Forrester, one of the big three of the industry analyst firms, recently became more expensive and have become firmer in terms of contractual Ts & Cs. Forrester is certainly not the only firm raising prices and tightening terms, but their move prompted the need for IIAR> members to discuss: What can an AR professional do

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IIAR> Salary Survey 2022 Results Virtual Meeting

IIAR> Salary Survey – 2022 Results

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Welcome to a new generation of AR professionals! CB Resourcing has again built and executed a comprehensive survey of AR professionals that measured salaries. But the survey, completed in late 2022, also measured a wide variety of other aspects of the AR professional’s job: How are our teams structured? Are budgets growing or shrinking? Who

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A Deep Dive into the IIAR 2022 Awards

A Deep Dive into the 2022 IIAR> Awards

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The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then

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IIAR> Discussion Group: managing Analyst-Advisory Day

IIAR> Discussion Group: managing analyst advisory days

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Our next IIAR> Best Practice Paper will be on managing analyst advisory sessions –those strategy workshops with industry analysts called by some firms SAS days (strategy advisory sessions). Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing

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IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

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The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.

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IIAR> Webinar with Research In Action

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Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany

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The IIAR> Institute of Influencer & Analyst Relations
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