IIAR Discussion Group

Gerry van Zandt and Ludovic Leforestier - IIAR

IIAR> Primer: Future Shock – The Coming State of Analyst Relations

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The IIAR> has released a new IIAR> Best Practice Paper on The Future of AR (link to PDF for IIAR> members) by Gerry Van Zandt (LinkedIn, @gerryvz) / Oracle AR Director and Ludovic Leforestier (@lludovic, LinkedIn) / IIAR> Co-Founder and Board Member, Founder, Starsight Communications. This new and long-awaited white paper that provides fresh insights and information into how […]

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IIAR> Analyst Firm Webinar: ISG with Paul Reynolds from ISG (February 2019)

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Please join us on Thursday 7th February 2019 at 1500 GMT / 1600 CET / 1000 EST / 0700am PT for a presentation and discussion with Paul Reynolds, Partner and Chief Research Office at ISG. ISG is the leader in market research for the 45B Outsourcing Industry. Join this IIAR Event to better understand ISG’s

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Gerry van Zandt and Ludovic Leforestier - IIAR

IIAR Discussion Group on “The Future of Analyst Relations” on January 30th

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What is the future of Analyst Relations looking like?  How is our field evolving? Have you recently thought about: Whether AR is evolving into “Influencer Relations”? How AR is changing to meet the evolving IT industry analyst firm landscape? How AR can adapt to — and adopt — new ways of measuring AR productivity and

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Gartner IIAR logos

IIAR Discussion Group: negotiating with Gartner

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Time to renew your Gartner subscription? Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion

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IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

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Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant

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IIAR negotiating with IDC, aniruddho mukherjee, ludovic leforestier,

IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?

2 Comments / AR, AR Best practices, IDC, IDC Financial Insights, IIAR> Discussion Group, IIAR> UK Chapter, IIAR> Webinar /

Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR

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IIAR Discussion Group: negotiating with Gartner

IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?

3 Comments / AR, AR Best practices, AR commercial management, CEB, Gartner, Gartner Symposium, IIAR>, IIAR> Discussion Group /

Feeling the pinch in your Gartner negotiation?

You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.
 
Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will chair run a IIAR Discussion with IIAR members, looking at Gartner’s commercial practices and solutions on the 15th February 2018 at 1600 GMT.

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IIAR Discussion – Negotiating with Gartner – 22nd Jan 15

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What – IIAR Discussion Group – Negotiating your Contract with Gartner When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies) Register Here – To attend please

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IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET

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If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running

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IIAR Gartner exclusive: Your questions answered on great presentations

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Ever spent a frustrated hour arguing with an executive on why you shouldn’t have 30 slides for a 30-minute presentation? Or time and again had to insist that a Gartner VP doesn’t need to be told about basic market trends proven with stats from a competing analyst firm? The IIAR, working with the Gartner AR

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IIAR Teleconference: KCG and Intelligen present an APJ view of the global analyst landscape

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Due to popular demand we will once again be holding KCG’s presentation on the global analyst landscape. It proved a huge hit among US and EMEA AR audiences so we would like to extend the opportunity to those of you in Asia-Pacific to take part. The teleconference will be held on Wednesday 6th June at

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IIAR Teleconference: Linking your AR outreach with sales

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On Tuesday March 27th, 4-5pm GMT / 11-12pm ET / 8-9am PT the IIAR is holding a teleconference with a panel of experts  on linking AR with sales. During this session, we’ll be discussing: Why linking AR with sales is key to AR’s success Educating the sales force on analyst influence and the role of

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IIAR Discussion Group – Dominic Pannell Makes Social Media Buzz

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The IIAR> will be holding a discussion group with Dominic Pannell (Director, Buzz Method Ltd) on Wednesday 25th January at 4-5pm GMT / 11-12pm ET / 8-9am PT. Agenda: Why Analyst Relations only solves part of the problem Analyst versus Stakeholder versus Influencer Relations versus relationships versus engagement The need to shift to Influencer Engagement

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IIAR> USA Virtual AR Forum: 2012 Predictions

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A distinguished panel of US analyst experts will be discussing hot trends for 2012 in the world of IT services and software for 1-hour on Wednesday 30th November at 11am ET / 8am PT / 4pm GMT. Guest speakers: Phil Fersht, Founder & CEO, HfS Research Mark Smith, CEO & Chief Research Officer, Ventana Research Moderator:

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The IIAR> Institute of Influencer & Analyst Relations
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