IIAR Discussion Group – Dominic Pannell Makes Social Media Buzz

The IIAR> will be holding a discussion group with Dominic Pannell (Director, Buzz Method Ltd) on Wednesday 25^th January at 4-5pm GMT / 11-12pm ET / 8-9am PT.

Agenda:

• Why Analyst Relations only solves part of the problem
  • Analyst versus Stakeholder versus Influencer
  • Relations versus relationships versus engagement
  • The need to shift to Influencer Engagement (IE)
• “Reputation, reputation, reputation… the immortal part of myself…!”
  • How reputations are built and destroyed (and ignored)
  • How AR/IE pros can use #socmed to help identify who matters to them/their clients
  • A look at some of the more useful #socmed tools
  • Distinguishing what matters (wheat from chaff)
• War stories from the agency side
• The missing piece in the #socmed toolkit
  • The next big thing for gauging influence?

If you would like to participate please email me for dial-in details – this call is open to IIAR members only.