Posted on Monday 23rd June 2014 by Trevor IIAR
Date: 1st August 2014
Time: 4pm BST, 5pm CET, 11am EST
Location: IIAR Webinar
There is renewed interest in the IIAR Certification programme with several members completing the certification test recently. This has highlighted the need to update the test questions, expand the range and ensure it is relevant to today’s AR community and market needs. We’re exploring how we can partner with Edinburgh University on the IIAR Certification programme required update and AR Training. Join our brainstorming on IIAR Training needs, facilitated by Edinburgh University training design experts Neil Pollock (LinkedIn, @neilpollock) and Gian Marco Campagnolo (@campagnolo_g) – read their profiles below, their expertise is unquestionable. You will be invited to name the 4 MOST IMPORTANT aspects that an “AR training programme should cover” – so come prepared. Continue reading
Filed under: IIAR, IIAR Certification, IIAR Discussion Group | Tagged: IIAR, IIAR Discussion, IIAR webinar | Leave a comment »
Posted on Friday 6th June 2014 by Ludovic Leforestier
At 17:00 on the 26th June, the UK arm of the IIAR is meeting with Steve Hotham CEO of the newly merged Ovum / ITM Research company (which is branded Ovum), along with Martin Hill, MD of Ovum’s Telecoms Research and Consulting, and Ian Charlesworth, MD of Ovum’s IT Research and Consulting.
They will be presenting the new Ovum organisation and its new product range and capabilities as well as explaining the many changes that have taken place as a result of the merger, which was announced in April. Continue reading
Filed under: IIAR, IIAR AR café, IIAR Webinar, Ovum | Tagged: IIAR Cafe, IIAR webinar, Ovum | Leave a comment »
Posted on Friday 16th May 2014 by Trevor IIAR
Date: May 29, 2014
Time: 4pm BST, 5pm CET, 11am EST
Location: IIAR Webinar - Register here or use the FORM below
Every analyst relations program is challenged with measuring the effectiveness of its efforts. One key component of the effectiveness measure is what analysts are saying about your company. Industry analysts are talking about you in blogs, tweets and media as much as in subscription research. This IIAR Webinar will illustrate how one company deals with these issues using ARchitect.
Will ARchitect meet your needs? Complete the FORM below and find out. Continue reading
Filed under: IIAR | Tagged: IIAR, IIAR webinar | 1 Comment »
Posted on Wednesday 7th May 2014 by Trevor IIAR
IIAR Webinar Report – On the 16th April, Beth Torrie (LinkedIn, Twitter) hosted a book chat with Richard Stiennon (LinkedIn, Twitter), author of Up and To The Right. While it wasn’t as fun as a class at the Hogwarts School of Witchcraft and Wizardry, attendees did get an insider view of the magic in the famous Gartner MQ process. As a former Gartner Analyst and Analyst Relations Executive, Richard shared an overview of his perspective on AR and a summary of his book. He considers the book a memoir and “a kiss and tell” about his experiences as with specifics about the famous Gartner Magic Quadrant and insights to better understand the many intricacies behind it. Continue reading
Filed under: IIAR, IIAR Webinar | Tagged: IIAR, IIAR webinar | Leave a comment »
Posted on Wednesday 2nd April 2014 by Trevor IIAR
IIAR Webinar Report – Outsell provided an overview of the IT Research Market – 26th March 2014
Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue reading
Filed under: IIAR, IIAR Webinar, Outsell Inc | Tagged: IIAR, IIAR webinar | 1 Comment »
Posted on Wednesday 26th March 2014 by Trevor IIAR
IIAR Webinar with Richard Stiennon, author of a key book for Analyst Relations Professionals and the book on the Magic Quadrant - “Up and to the Right“. Your opportunity to discuss this book with the author, ask questions and (perhaps) gain an advantage in your next Magic Quadrant.
When: 16th April 2014 at 3pm (UK), 4pm (CET), 10am (EST)
Where: IIAR Webinar. Free to register (here) for IIAR Members. £15 for non-members, redeemable against membership, apply here.
Summary (from Host Beth Torrie) – Analyst Relations is a relatively new field. On hiring a junior AR, a few years ago, I found a terrific resource to help kick start their knowledge base – Up and To the Right. This book provides a great combination of strategy and execution to help intelligently navigate the industry analyst world. I also found it a fun and enjoyable read that I am looking forward to discussing with my peers! The title – based on Gartner’s famous Magic Quadrants – gives hints at where many CEOs want to be, but the book sheds deeper insights on how to build successful programs and relationships.
Filed under: IIAR, IT-Harvest | Tagged: AR, AR debates, IIAR, IIAR webinar | 1 Comment »
Posted on Friday 21st March 2014 by Trevor IIAR
DAY: 4th April 2014
TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York)
- Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input.
Abstract from Paper - The relationship between industry analysts and technology companies is built upon a notion of trust. Specifically, analyst relations professionals and analysts work on the basis of undocumented principles, which sometimes only become apparent when they are broken or abused. In this best practice paper, we present a starting point for understanding how AR pros and analysts can best engage, to the benefit of both sides.
The paper is available on Huddle here
, for members to review, before the Webinar. We are happy to receive your comments before the Webinar, send to here
The Webinar will be open to all IIAR Members, new members are especially welcome. Please contact us here if you wish to join the Webinar or join the IIAR.
Filed under: AR Best practices, IIAR, IIAR Best Practices Paper | Tagged: AR Best practices, IIAR webinar | Leave a comment »
Posted on Wednesday 5th March 2014 by Trevor IIAR
The Technology Research Market … and where it fits in the bigger picture
Companies in the IT Research space have always carried a big reputation – often appearing to be bigger than they are and drawing interest from many corners. Outsell, Inc. has been an industry watcher of the research and business information space for many years and conducts an annual market size and share effort for the IT Research space as well as related information markets.
Outsell VP, Harry Henry (@harryhenry), will provide us with an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. He will also review how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue reading
Filed under: IIAR, Outsell Inc | Tagged: Analyst Firms, IIAR, IIAR webinar | 2 Comments »
Posted on Thursday 20th February 2014 by yvekaupp
As an analyst relations manager you may ask yourself the question: Should I do any specific German AR? Should I run an activity at CeBIT in Hanover, or at the Supercomputing show in Leipzig or set up exclusive f2f meetings with analysts at some location like Munich or Frankfurt, and maybe do it in local language? Should I send my stakeholders to a local analyst event like the Gartner CIO summit in Berlin?
How does the German analyst landscape look like. Which industry and analyst events are relevant? How big is the German analyst firms’ influence? Continue reading
Filed under: AR Best practices, Gartner, IIAR Germany, IIAR News, IIAR Webinar | Tagged: analysts relations, AR community, CeBIT, Gartner, IIAR, IIAR Germany, IIAR News, IIAR webinar, industry analysts | 3 Comments »
Posted on Wednesday 19th February 2014 by Trevor IIAR
Date: 19th March 2014
Time: 4pm (UK Time)
Location: IIAR Webinar
Filed under: Everest Group, IIAR, IIAR Webinar | Tagged: IIAR, IIAR webinar | 2 Comments »