Tag Archives | IIAR webinar

IIAR Best Practices Webinar: Strategic Analyst Tiering For Digital Business

This new IIAR Best Practices Paper will be resented by Susan Galer (@smgaler, LinkedIn) in an IIAR Webinar moderated by Ludovic LeforestierLinkedIn @lludovic), Bearing Point and IIAR Board, this how-to webinar is designed to go beyond textbook best practices, providing step-by- step techniques you can put in place immediately to:susan-galer

  • cut through the noise and determine which analysts really matter to your company
  • forge ahead even when you don’t have a business plan from internal stakeholders
  • match your organization’s objectives to the analyst’s true scope of influence
  • answer hard questions to bridge the gap between expectations and reality

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IIAR Forum and Webinar – How well do you know 451 Research?

451 Penny Jones, William Fellows, James Stanton451 Research has been growing rapidly over the past few years, with an analyst team of 120+ and a diversified set of data-driven research services.  James Stanton, (@stantonibusLinkedIn), SVP Marketing will provide an overview of the company. He will be accompanied by William Fellows, VP and Founder of 451, (@wif, LinkedIn)  and Penny Jones, (@PennyJones451, LinkedIn), a Senior Analyst focused on European Services who will provide an overview of her coverage area and help answer questions on how best to engage the 451 Analyst team.

Moderated by Ludovic LeforestierLinkedIn @lludovic), Bearing Point and IIAR Board member. Continue Reading →

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IIAR Webinar – Why Peer Review Sites Matter: Influence and the digital buyer

Mike Fauscette / G2 CrowdWhy Peer Review Sites Matter: Influence and the digital buyer
Presented by Mike Fauscette (LinkedIn, @mfauscette), Chief Research Officer at G2 Crowd.
Moderated by Ludovic LeforestierLinkedIn @lludovic), Bearing Point and IIAR Board

When: Thursday 22 September 2016
Time: 08.00 PST/ 11.00 EDT/ 16.30 BST/ 17.30 CEST

The Internet and mobile technologies have changed the way people interact and created a population that is always on and always connected. This new connectivity and interaction patterns have opened up many new business innovation and opportunities, but at the same time has led to behavioral changes that are creating frictions and unmet expectations among employees, partners and customers/prospects. For many companies this manifests as a “sales” problem but is, in fact a buyer behavioral “problem”. Buyers are looking to new sources of information, sharing past experiences and in general influenced in new ways and by different I information sources. Continue Reading →

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IIAR Webinar: Adventures in Analyst Relations

IIAR Webinar: Adventures in Analyst Relations 
Presented by Peggy O’Neill, Senior Director, Analyst Relations at Informatica Peggy O'Neill
When: 13th July 2016
Time: 08:30 PST/ 16:30 BST/ 17:30 CET
Like anything in life, the more you put in the more you get out.
Understanding where your organization is in terms of its Analyst Relations is important. In this webinar Peggy will guide us through how to establish where an AR program is and paint a picture of what is possible. It summarizes the benefits you receive as your company invests more in AR and becomes more mature about how it works with the analyst community.

Companies that do strategic AR understand how to get the most out of their analyst relationships. They are also confident and can articulate their vision and roadmap, and can plan their analyst interactions accordingly. But they’re not so confident that they think they can’t learn anything from analysts.

Please note that the webinar is for IIAR members only, if you are not a member and an Analyst Relations professional who is interested in attending please email Maria Ashton: [email protected]
IIAR members can register by clicking here
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IIAR Best Practice Paper: Agile Analyst Relations

Horst Kuchling, Yvonne Kaupp and Simon Jones (from left to right) German IIAR Chapter

Horst Kuchling, Yvonne Kaupp and Simon Jones (from left to right) German IIAR Chapter

One of the biggest misconceptions about Analyst Relations is that you need megabucks or unlimited budgets in order to succeed. Of course, having the financial muscle to engage with analysts will ultimately get you further – and help drive deeper relationships with your Tier One analysts, but you can also do it on a budget. Continue Reading →

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IIAR Webinar: with Laurent Calot, CEO of CXP Group – April 23 @ 16:00 BST

CXPAnnouncing an IIAR Webinar on 23rd April at 1600 UK, (1700 CET, 1100 ET, 0800 PT) during which Laurent Calot, CEO of CXP Group (includes PAC and BARC) will update IIAR members of the progress since acquisition and his views on European research firms in the global ecosystem.

To attend register <<Here>>. IIAR Webinars and all IIAR Events are free to attend for members, there may be a small charge for non-members. Why not Join Now ?

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IIAR Webinar Report – Progressive Digital Media Acquires CurrentAnalysis

progressive-digital-media-group-plc-logoFollowing the Progressive Digital Media Group’s acquisition of CurrentAnalysis Inc in July 2014, Simon Pyper (CEO Progressive Digital Media Group) and key members of his team, kindly agreed to provide a Webinar for IIAR Members. This well attended webinar took place on the 5th September and provided a great overview of their combined strategy, synergy and strengths the two companies are now able to offer their  blue-chip customer base, through expanding its premium subscription based services into global markets.

The webinar was led by Ludovic Leforestier (AR Director at BearingPoint and IIAR Board Member) who was joined by:

Simon Pyper – CEO Progressive Digital Media Group
Russ Milburn – MD Product Development
Tim Royston-Webb – MD Business Information

 

The webinar presentation and recording are now available (for IIAR Members) <<here>>

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IIAR Best Practice Paper: The 7+7+7 Golden Rules of Engagement

 

We’ll hold a webinar to discuss our latest IIAR Best Practice Paper: Analyst Relations and Industry Analysts –The 7+7+7 Golden Rules of Engagement byLudovic Leforestier & Caroline DenningtonKeep calm and follow the rules

Date: September 11th, 2014
Time: 4pm BST, 5pm CET, 11am EST, 8am PST
Location: IIAR Webinar – Register here

AR Pros and the Industry Analysts work on the basis of undocumented principles – principles that sometimes get broken or abused and then what do you do? This webinar will look at the types of analysts AR Pros come across on a daily basis and how to engage with them. Questions such as whether there is a secret recipe on how to build trust? – When should you be transparent? – Should analysts be afforded preferential treatment? – And does NDA really mean, NDA? – will be addressed along with many other frustrations we all face in the world of AR. Oh yes, there is also a section on ‘Divas’! Continue Reading →

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IIAR – EMEA Service Providers AR Virtual Chapter – 9th Sept 14

Subject: IIAR – EMEA Service Providers AR Virtual Chapter
Date: 9th September 2014
Time: 4pm BST, 5pm CET, 6pm EET
Location: IIAR Webinar
Lead: Maria Forss – Director, Industry Analyst & Media Relations at Tieto, Finland

This is the first meeting of the new “IIAR – EMEA Service Providers AR Virtual Chapter”. With an objective to hold meetings once every two months and bring together AR professionals from Service Provider companies across Europe with a varied agenda. The agenda for this meeting focuses on –  Continue Reading →

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IIAR Webinar: Progressive Digital Media Group Acquires CurrentAnalysis – 5/9/14

IIAR Webinar: Progressive Digital Media Group Acquisition of CurrentAnalysis Inc.

Date: 5th September 2014
Time: 4pm BST, 5PM CET, 11am EST
Location: IIAR Webinar – Register HERE
 
Summary: On the 30 July 2014, the Board of Progressive Digital Media Group Plc, the provider of high quality premium business information to the consumer and technology markets, confirmed their acquisition of CurrentAnalysis Inc. We will be joined by their CEO and others who will present and discuss their acquisition; during which they will cover – Strategy, Business Models, Clients Served, Value Proposition and ultimately “Why should AR care?”
Attendees:

  • Simon Pyper – CEO Progressive Digital Media Group – Holding company for Kable, Pyramid and Current Analysis
  • Russ Milburn – MD Product Development
  • Tim Royston-Webb – MD Business Information

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IIAR Discussion – AR Training and Certification – What do You Require ?

Date: 1st August 2014
Time: 4pm BST, 5pm CET, 11am EST
Location: IIAR Webinar

There is renewed interest in the IIAR Certification programme with several members completing the certification test recently. This has highlighted the need to update the test questions, expand the range and ensure it is relevant to today’s AR community and market needs. We’re exploring how we can partner with Edinburgh University on the IIAR Certification programme required update and AR Training. Join our brainstorming on IIAR Training needs, facilitated by Edinburgh University training design experts Neil Pollock (LinkedIn, @neilpollock) and Gian Marco Campagnolo (@campagnolo_g) – read their profiles below, their expertise is unquestionable. You will be invited to name the 4 MOST IMPORTANT aspects that an “AR training programme should cover” – so come prepared. Continue Reading →

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IIAR members – be among the first to meet the management team of new Ovum

Ovum logoAt 17:00 on the 26th June, the UK arm of the IIAR is meeting with Steve Hotham CEO of the newly merged Ovum / ITM Research company (which is branded Ovum), along with Martin Hill, MD of Ovum’s Telecoms Research and Consulting, and Ian Charlesworth, MD of Ovum’s IT Research and Consulting.

They will be presenting the new Ovum organisation and its new product range and capabilities as well as explaining the many changes that have taken place as a result of the merger, which was announced in April. Continue Reading →

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IIAR Webinar – May 29 – Tracking analyst influence: Is there an easier way?

Date: May 29, 2014
Time: 4pm BST, 5pm CET, 11am EST
Location: IIAR Webinar – Register here or use the FORM below

Every analyst relations program is challenged with measuring the effectiveness of its efforts. One key component of the effectiveness measure is what analysts are saying about your company. Industry analysts are talking about you in blogs, tweets and media as much as in subscription research. This IIAR Webinar will illustrate how one company deals with these issues using ARchitect.

Will ARchitect meet your needs? Complete the FORM below and find out. Continue Reading →

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Is there Really Magic in the MQ?

IIAR Webinar Report – On the 16th April, Beth Torrie (LinkedIn, Twitter) hosted a book chat with Richard Stiennon (LinkedIn, Twitter), author of Up and To The Right. While it wasn’t as fun as a class at the Hogwarts School of Witchcraft and Wizardry, attendees did get an insider view of the magic in the famous Gartner MQ process. As a former Gartner Analyst and Analyst Relations Executive, Richard shared an overview of his perspective on AR and a summary of his book. He considers the book a memoir and “a kiss and tell” about his experiences as with specifics about the famous Gartner Magic Quadrant and insights to better understand the many intricacies behind it. Continue Reading →

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How Big is the IT Research Market ?

IIAR Webinar Report – Outsell provided an overview of the IT Research Market – 26th March 2014

Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue Reading →

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IIAR Webinar – UP and to the RIGHT – 16th April 2014

Richard Stiennon

Richard Stiennon

IIAR Webinar with Richard Stiennon, author of a key book for Analyst Relations Professionals and the book on the Magic Quadrant – “Up and to the Right. Your opportunity to discuss this book with the author, ask questions and (perhaps) gain an advantage in your next Magic Quadrant.

When: 16th April 2014 at 3pm (UK), 4pm (CET), 10am (EST)
Where: IIAR Webinar. Free to register (here) for IIAR Members. £15 for non-members, redeemable against membership, apply here.

Summary (from Host Beth Torrie) – Analyst Relations is a relatively new field. On hiring a junior AR, a few years ago, I found a terrific resource to help kick start their knowledge base – Up and To the Right. This book provides a great combination of strategy and execution to help intelligently navigate the industry analyst world. I also found it a fun and enjoyable read that I am looking forward to discussing with my peers! The title – based on Gartner’s famous Magic Quadrants – gives hints at where many CEOs want to be, but the book sheds deeper insights on how to build successful programs and relationships.

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IIAR Webinar – Best Practice Paper – “Rules of Engagement” – 4th April 2014

When? 
DAY: 4th April 2014
TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York)
Agenda Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input.

Abstract from Paper – The relationship between industry analysts and technology companies is built upon a notion of trust. Specifically, analyst relations professionals and analysts work on the basis of undocumented principles, which sometimes only become apparent when they are broken or abused. In this best practice paper, we present a starting point for understanding how AR pros and analysts can best engage, to the benefit of both sides.
The paper is available on Huddle here, for members to review, before the Webinar. We are happy to receive your comments before the Webinar, send to here.
   
 The Webinar will be open to all IIAR Members, new members are especially welcome. Please contact us here if you wish to join the Webinar or join the IIAR.
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IIAR Webinar with Outsell – 26th March 2014 @ 4pm UK

The Technology Research Market … and where it fits in the bigger picture

Outsell

Companies in the IT Research space have always carried a big reputation – often appearing to be bigger than they are and drawing interest from many corners. Outsell, Inc. has been an industry watcher of the research and business information space for many years and conducts an annual market size and share effort for the IT Research space as well as related information markets.

Outsell VP, Harry Henry (@harryhenry), will provide us with an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. He will also review how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue Reading →

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The IIAR opens its German Chapter

As an analyst relations manager you may ask yourself the question: Should I do any specific German AR? Should I run an activity at CeBIT in Hanover, or at the Supercomputing show in Leipzig or set up exclusive f2f meetings with analysts at some location like Munich or Frankfurt, and maybe do it in local language? Should I send my stakeholders to a local analyst event like the Gartner CIO summit in Berlin?

How does the German analyst landscape look like. Which industry and analyst events are relevant? How big is the German analyst firms’ influence? Continue Reading →

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