I thoroughly enjoyed and could very much relate to Jon Reed’s recent post, How to screw up a vendor analyst day – in 12 simple steps. So much so that I’m inspired to write my own take on how to create a more compelling analyst event that’s more rewarding for all involved. Vendors spend a lot of […]
[GUEST POST] How to Create a More Compelling Analyst Event Read More »
Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant
Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR
Analysts are recognizing Microsoft for its remarkable transformation and at the same time there is an explosion of digital transformation research. As a result, we are looking for a technologically perceptive individual to craft and execute our analyst engagement strategy for Business Applications. Satya Nadella has identified business applications as one of Microsoft’s five customer-focused
A few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course. Hosted by IIAR> Germany chapter leads Yvonne Kaupp (@YveKaupp, LinkedIn) and Simon
Wrap-up: IIAR> Germany 2018 kick-off Read More »
Investor relations just took over Analyst Relations at Tata Consultancy Services, an IT Services giant. Is IR about to eat AR for lunch? TCS has decided on the reorganisation after a year that included significant leadership changes in the firm’s analyst relations team. In most tech organizations, AR sits within corporate marketing. This has been a
[GUEST POST] Moving AR into IR….. Read More »
This post by Adrian Sanabria / Threatcare (@sawaba, LinkedIn) was first published here on his blog. Lessons I learned trying to make the most of vendor briefings I’ve always been a sort of ‘cut-to-the-chase’ kind of guy. I’m self-taught when it comes to security and technology. Over the years, I’ve learned how to skim through
[GUEST POST] What is your product and what does it do? by Adrian Sanabria / Threatcare Read More »
The analyst scope of influence in the digital era, what that means for AR, don’t miss the #IIARWebinar: Strategic Analyst Tiering For Digital Business
11th Oct 8am PDT/ 11am EDT/ 4pm BST/ 5pm CET #ARchat #Tiering
IIAR> Best Practices Webinar: Strategic Analyst Tiering For Digital Business Read More »
By Rishi Ghai (LinkedIn, @rishi_ghai) Head – Analyst Relations, Corporate Communications, and Digital Marketing / Cyient Launching an industry analyst relations (AR) program takes elaborate research and planning. Unlike simpler functions that a technology or service provider can delegate or outsource with minimal involvement, AR requires the continuous participation of stakeholders from a broad cross-section of
[GUEST POSTING] Three ‘Must-have’ Anchor Points for Your Analyst Relations Program Read More »
How to establish where an AR program is and work out what is possible #AR #ARBestPractice #IIARWebinar
@pegoneil, @IIAR
IIAR Webinar: Adventures in Analyst Relations Read More »
Industry Analysts – Love ’em or hate ’em, but ignore them at your peril Industry Analysts range from the boutique one-man band to the behemoth Gartner. Industry Analyst firms exist to fill a gap in the market – namely providing expertise in a particular field, so decision-making becomes easier. That’s the theory anyway, the reality
[GUEST POST] Industry Analysts can be Influencers, Supporters or Antagonists Read More »
Can you do agile AR? Tune in this IIAR webinar on the 3/4/16 #ARchat By @kuchlingh @YveKaupp @MrNesjo
IIAR Best Practice Paper: Agile Analyst Relations Read More »
A growing issue for AR pros and their companies is defining what ‘digital’ means. Or, more importantly, understanding how the different industry analyst firms define digital and “digital transformation”. It is certain that digital will “disrupt”, and that more existing businesses will get ‘Uber-ed”, as one of our panellists put it. However what is less
IIAR> Forum: How to take on the Digital Wave Read More »
The prestigious Lord’s Pavilion Roof Terrace set the scene for the biggest IIAR> Summer Networking Party – a very special evening of drinks, jazz and networking with a crowd of more than 120 guests from 50+ firms and no powerpoint in sight! Sponsored by Tata Consultancy Services, the party started with a note by Shankar Narayanan, TCS
#IIARReception2015 – Summer Party Pictures at Flickr! Read More »
Last minute tips for @CeBIT by @MrNesJo and @YveKaupp with insights from @pascalmatzke #archat
Making the most of CeBIT (even at the last minute) Read More »
Don’t tell my mother I’m in analyst relations, she thinks I’m a pianist in a bordello. Ludovic Leforestier after Jacques Séguala #ARchat
Don’t tell my mother I work in AR, she believes I’m a pianist… Read More »
I’m often asked why vendors should invest into analyst relations (AR) when there’s already a fully-fledged media relations (PR) team? To many analysts and AR pros, this may sound like an odd question, after all would you ask an electrician to install your plumbing? However, I’ve observed many times in large corporations a trend for
Why do you need AR when you have PR? Read More »
After more than a decade consulting to analyst relations teams, and some year before as an analyst, I’m seeing a deep, and deepening, crisis in analyst relations.
[IIAR Teleconference] There’s a crisis in analyst relations Read More »
The Bottom Line: Influencers Who Adopt Multiple Influencer Types Emerge As Market Makers
Market makers create tremendous influence in the market. Today’s savvy influencers adopt multiple influencer types to gain market maker status. A true market maker will master at least four influencer types. For example, some industry analysts earn market maker status by authoring books, writing for media publications, facilitating peer to peer sessions, delivering training, advising clients via consulting, keynoting events, and partnering with academia. Management consultants who author books, gain a column on a blog such as Forbes, and run focused events achieve market maker status. Blogger media moguls who write industry analyst reports, lead training sessions, and speak at events gain market maker status. Expect legacy models to be blown up as new firms of market makers emerge and continue the disinter-mediation of the influencer market.
JDA is looking for a Senior Analyst Relations Specialist. As part of the communications team this position will contribute to an analyst relations program that ensures regular, two-way communication with global industry analysts in the supply chain management, retail and enterprise management software space. This position will be located in Cambridge, MA, preferred or Dallas, TX or Scottsdale, AZ.
[Job Posting] Senior AR Specialist, JDA (MA, TX, AZ / USA) Read More »
