We have had numerous requests on how to deal with Gartner, given their size and position in the market and following an additional price increase this year on top of its usual October increase. As AR and research budgets are under pressure, more than ever AR pros need to better leverage Gartner contracts to deliver …
IIAR> Discussion Group: maximise returns from your Gartner relationship Read More »
We are delighted to announce that our End of Summer Networking Party will be kindly sponsored by EY. EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through …
The IIAR> End of Summer Networking Party sponsored by EY Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
Crystal Golightly/ (@crysgolightly, LinkedIn), IIAR> Board member for Operations and Community Manager Deepak George (@deepacgeorge, LinkedIn) share their conversation with fellow IIAR> Member & Certified AR Professional, Ankit Holani (Linkedin) on his AR journey. Ankit is really happy to be connected and part of our professional community. As a business marketer, the IIAR> provides him …
New members and existing members are welcome to join the conversation on Wednesday 23rd February 2022 for the second of many IIAR> member meet-ups organised by the IIAR> Operations team. Connect, network & get to know us!
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Members Virtual Meet-up November ’21 (Global) Join us on Wednesday 17th November 2021 for the first of (hopefully) many in IIAR> member meet-ups organised by the IIAR> Operations team, and connect, network & discussions around AR related hot topics.
The IIAR> is committed to recognizing the achievements of Analyst Relations professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2021: AR Professional, Teams, and Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR> surveys …
The IIAR> AR Professionals & AR Agency of the Year 2021 Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
Analyst & B2B influencer relations (AR) is a unique field, in that it’s mutually beneficial to both industry analysts and vendors as well as buyers. Analysts depend on vendors for product and customer information, so they can write and speak accurately about the market. What is defines analyst & influencer relations? Analyst & influencer relations …
IIAR> Webinar recap: What is analyst & influencer relations (AR)? Read More »
The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years. A new …
IIAR> Primer: What is Analyst Relations (AR) and how is it evolving? Read More »
I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by …
[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
This new IIAR Best Practices Paper: Scaling AR Reach by Katie Webb of Oracle and Ludovic Leforestier IIAR Board Member
Industry analyst is a tough act to master: just like a one-man-band need to combine multiple instruments, analysts usually have many talents such as writing, public speaking, educating –and ideally analysing. Do they now need to be their own publicists as well? The pandemic has brought in a dramatic uptick in social media usage, accelerating …
H+K’s Tech practice is one of H+K London’s leading and highest performing sectors and has grown rapidly over the last six years. The experience of the 35+ team spans integrated communications, from corporate, B2B and consumer communications, to digital + social, influencers, analyst relations, content marketing and internal communications. We understand technology ecosystems, consumer and business audiences and …
The IIAR> is committed to recognizing the achievements of AR professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2020: AR Professional, AR Teams, and AR Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR> …
The IIAR> AR Professionals & AR Agency of the Year 2020 Read More »
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.
Reporting to the Vice-President of Solution Marketing, the Analyst Relations Director role facilitates two-way dialogue between BlackBerry and industry analysts. Focusing largely to increase awareness for the company and our products and services, while delivering key analyst insights to our internal teams. An ideal candidate will have a proven track record of managing an AR …
[JOB POSTING] Director of Analyst Relations / Blackberry, San Ramon, California, USA Read More »
We are looking for a full-time Analyst Relations Leader for our San Jose office. The Analyst Relations Leader role at MetricStream is high visibility, a multi-faceted role that requires strong product marketing, analyst relations, and communications experience. This role is for a thinker with a strategic mindset and a strong marketing background with a passion …
[JOB POSTING] Analyst Relations Leader / MetricStream, San Jose, CA, USA Read More »
