Tag Archives | analyst relations

[GUEST POST] The 7 Ups of Building Credibility Through Analyst Relations

By Andrew Lochart (LinkedIn, @andrewlochart) and reposted from lochart.com with his permission.

I’ve been leading B2B tech product marketing teams for more than 20 years and I’ve seen how easy it is to fall into what I call the “content trap”. We’re constantly creating new content to fuel our campaigns, to keep things fresh and interesting for our audiences. We try new messaging, new content types, new offers. It can be fun and exciting.

But it’s a trap because in our haste to create new content, we do the easy thing – start writing about how our product or service is newer, better, different. That kind of content might help generate awareness amongst buyers, but it fails at generating something much more important: Credibility.

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[GUEST POST] Influencer relations so much more than going from an A to I

Marc Duke profile picture

I’ve been in AR for a long long time, so long that when I started (working at Text 100 representing Microsoft in Europe – yup I am showing my age!) reaching out to industry analysts while at a PR agency most of the analysts I spoke to thought I had called the wrong department. Almost 20 years later (yikes!) and AR is cool again, especially if it is part of your influencer relations strategy.

You missed that trend? Let me explain, today everyone is an influencer (wasn’t that always the case?) and if you work in marketing you need to reach out to them to ensure you can influence their thinking and in turn they will influence your customer, or if you are an agency practioner your clients’ customer.

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[NEWS] 451 Research acquired by S&P

By Simon Jones (LinkedIn, @SimonDestrier) and Ludovic Leforestier (LinkedIn, @lludovic).

451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global.

The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its roster.

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[JOB POSTING] Analyst Relations Strategist / H&K, London, UK

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H+K’s Tech practice is one of H+K London’s leading and highest performing sectors and has grown rapidly over the last six years. The experience of the 35+ team spans integrated communications, from corporate, B2B and consumer communications, to digital + social, influencers, analyst relations, content marketing and internal communications. We understand technology ecosystems, consumer and business audiences and the power of the influencer. We believe in making complex technology simple – sharing its benefits to the world.

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[JOB POSTING] Director of Analyst Relations / Blackberry, San Ramon, California, USA

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Reporting to the Vice-President of Solution Marketing, the Analyst Relations Director role facilitates two-way dialogue between BlackBerry and industry analysts. Focusing largely to increase awareness for the company and our products and services, while delivering key analyst insights to our internal teams. An ideal candidate will have a proven track record of managing an AR team and creating and executing an AR program strategy and building collaborative relationships with influential analysts, executive spokespeople, product strategy and marketing leaders.

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Analyst Relations Manager / Google Cloud, London, UK

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About the job

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

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[JOB POSTING] Senior Manager for IT Analyst Relations and Influencer Relations / ServiceNow, Santa Clara, CA, USA

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ServiceNow makes the world of work, work better for people. With a service-orientation toward the activities, tasks and processes that make up day-to-day work life, we help the modern enterprise operate faster and be more scalable than ever before.  We’re disruptive. We work hard but try not to take ourselves too seriously. We are highly adaptable and constantly evolving. We are passionate about our product, and we live for our customers.  We have high expectations and a career at ServiceNow means challenging yourself to always be better.

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10 things analysts want most

Here are the top ten best practices we un-earthed during the IIAR> AR Professional Of The Year 2019 survey.

  1. Regular briefings
  2. Targeted coverage
  3. Open discussion about company strengths and weaknesses
  4. Sending the deck ahead of the briefing so there’s time to come up with in depth questions
  5. Well organised AR events that encourage conversation not mere presentations
  6. Support for research interviews, being pragmatic during Evaluative Research. 
  7. When AR helps to get the right people on the table for f2f meetings and when AR gives feedback  about what kind of information is the most valuable for its organization
  8. Pro-actively flagging developments in coverage areas
  9. Knowing the kind of material/projects my company works on. 
  10. Sharing data under NDA
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[JOB POSTING] Analyst Relations Manager / AWS, Paris

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Amazon Web Services (AWS) is seeking an experienced, self-starting, highly intelligent, personable, and detail-oriented manager to join the EMEA analyst relations (AR) team to focus on the French, Italian and Spanish markets. The successful candidate will have the unique opportunity to help drive creation and execution of core strategic AR programs for AWS in these markets. The AR Manager role is tasked with driving awareness of the rapidly expanding number of services in the AWS technology infrastructure portfolio and to facilitate the conversation around security, trust, and data protection issues.

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Analyst Relations Manager, Google Cloud, Sunnyvale, New York or Redwood City, USA

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Google is developing groundbreaking cloud solutions for companies, leveraging years of experience in building secure, reliable, and scalable cloud technology. As we rapidly bring new products to market that are transforming how companies collaborate and operate, we are seeking an experienced Analyst Relations (AR) Manager to communicate our product vision and roadmap to the global industry analyst community. You will influence how analysts think about our products, particularly Google Cloud Platform. You will work with leaders across Google Cloud, collaborating with teams in communications, product management, marketing, sales and partner teams. This position offers the opportunity to blend high level, critical thinking with more tactical operational activities. This is a meaningful role for Google Cloud, as you will be responsible for creating and driving the industry analyst communications strategy to effectively articulate our value and differentiation to customers, partners and prospects. 

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Global Analyst Relations Specialist, IFS, Itasca / IL, USA

IFS is currently seeking an Analyst Relations Specialist to join the Global Communications team. This individual is responsible for supporting the Global Analyst Relations Manager and the execution of the IFS Analyst Relations program, with the objective of “influencing the influencers” – targeted industry analysts whose research and commentary impact IFS customers, prospects, partners, and press. The Analyst Relations Specialist will work closely with key internal partners in support of maintaining positive relationships with targeted analyst, acting as the program manager on key competitive report responses, and tracking established metrics to measure program performance for internal awareness.

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[JOB POSTING] Analyst Relations Manager, Market Intelligence, Amazon, London

Amazon Web Services (AWS) logo in the IIAR website

Amazon Web Services (AWS) is seeking an experienced, self-motivated, personable, and detail-oriented Analyst Relations (AR) Manager to help drive its Field Enablement, Market Intelligence, and Compete AR programs in EMEA. The AR Manager will create and drive strategy and tactics to effectively communicate key differentiators for AWS services and solutions to the analyst community.

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IIAR Webinar with Simon Robinson / 451 Research on Tuesday 2nd July 2019

Please join us on Tuesday, July 2, 2019 at 1500 GMT / 1600 CEST/ 1000 EDT / 0700 PDT for a discussion with Simon Robinson / Senior Vice President, Research at 451 Research.
451 Research is a leading information technology research and advisory company best known for its coverage of digital infrastructure, technology innovation, and market disruption.  

In this webinar we’ll discuss 451 Research’s influence and impact, differentiation and competitive advantage, as well as the format and the future of their research. We’ll also discuss how best to engage with the analysts at 451 Research and how AR professionals and vendors can leverage their research. Continue Reading →

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[JOB POSTING] Influencer Relations Europe, Ensono, Staines, UK

Ensono logo (IIAR)Influencer Relations Europe, Ensono, Staines, UK

We are looking for a creative, passionate and detail-oriented individual who can cover all UK aspects of public relations and analyst relations, with additional responsibility for Poland and India. As an agile company and an unknown brand, you have the consent to pilot new techniques and ideas. You must be able to engage with confidence and professionalism at a senior level both inside the business and with our PR agency, as well as journalists and analysts. This person reports into the European Marketing Director while taking global direction on influencer relations from the Global Senior Influencer Relations Manager. You will be measured on goals including Share of Voice, analyst briefings, report mentions, speaking engagements and award wins. Continue Reading →

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[JOB POSTING] Sr. Analyst Relations Manager at Cloudflare, San Francisco or Austin, USA

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[JOB POSTING] Analyst Relations Manager, AWS, DC, USA

Amazon Web Services - Come build the future with usAmazon Web Services (AWS) is seeking an experienced, self-motivated, and detail-oriented communications professional to help build its Worldwide Public Sector (WWPS) Analyst Relations (AR) program. The AR Manager will need to stay closely aligned to the WWPS business leaders and develop a program that “influences the influencers” in support of key business goals.

The successful candidate must be a builder – someone who can take a business challenge and develop a solution to be run at a global scale. He/she will need to be creative, with a passion for finding outside-of-the-box ways to make an impact on a market.

The right candidate possesses communications and public sector experience, with a track-record of successfully managing programs on a global scale – this includes the ability to quickly understand technically deep topics, successfully deliver on numerous collaborative projects, and manage day-to-day operations related to program activities in a global organization. In this role, the candidate will have a direct opportunity to create AWS AR programs and measure results via new approaches. He/she must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, and identifying market challenges and opportunities for our customers.

This role is based in the DC metro area (Herndon or Ballston office) and will require periodic domestic and international travel. Continue Reading →

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[JOB POSTING] Senior Manager Analyst Relations / Benefitfocus, Charleston, South Carolina, USA

Benefitfocus logo (IIAR website)Benefitfocus is on a mission to re-shape the benefits industry. With one out of fourteen Americans electing their employee benefits using our technology, and $49 billion of annual transactions taking place on our solution, we have the ability to ignite the entire ecosystem and have embarked upon a journey to evolve into a true platform company: connecting buyers with sellers. As our first ever Analyst Relations Manager, you will be responsible for defining and executing a program that informs our new strategic direction and builds working relationships with key industry analysts.

 

We are looking for a seasoned Analyst Relations Manager to develop and implement a successful, results-oriented Analyst Relations Program. You will be an integral member of the marketing team helping to create a category as well as develop and grow relationships with analysts and influencers in relevant markets. You will be highly collaborative  and will  work closely with senior executives across business units, sectors, and portfolio offerings in a highly complex environment. Continue Reading →

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[JOB POSTING] Director Global Digital Experience Analyst Relations / Oracle, Redwood Shores, CA, USA

oracle logo-IIAR websiteAs the Director, Global Digital Experience you will be responsible for the finding, collection, curation, placement, promotion, and distribution of all AR related assets and other approved assets from a wide variety of sources e.g. PR, Content Central, Product Management, Product Marketing, Global Customer Program, etc.

The AR team is involved with the creation of hundreds of different types of marketing assets every year ranging from very high-value Analyst Research reports, complex multi-media assets, to in-depth Customer Case Studies, product briefings, and Voice of Customer reports.

Each of these assets plays a very valuable part in our internal and external communication, in sales and marketing strategies, and serve as a notable differentiator with our competition. In addition the AR team is exposing a wide range of high-value technical and business Oracle content towards both customers and the analyst community to inform, educate, and motivate them in their quest for useful, informative and usable content. Continue Reading →

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Sr. Analyst Relations Manager / Box, Redwood City, CA, USA

Box logo- IIAR websiteBox (NYSE:BOX) is the cloud content management company that empowers enterprises to revolutionize how they work by securely connecting their people, process, information and applications. Founded in 2005, Box powers more than 92,000 businesses globally, including AstraZeneca, General Electric, P&G, and The GAP. Box is headquartered in Redwood City, CA, with offices across the United States, Europe and Asia. 
We are looking for a candidate who is truly passionate about how technology is changing the way we work. Ideally, the candidate spent time in Analyst Relations, Product Marketing, Marketing Communications or other related functional areas. You should enjoy working in a fast-paced environment and have demonstrated strong leadership skills, creativity, and strengths in marketing messaging, positioning and operationalizing AR programs. We value collaboration, a penchant for aiming high and a can-do attitude. This role will be critical in helping to manage and work day-to-day with the extensive Analyst Influencer community for Box, including analysts in Enterprise File Synchronization & Sharing (EFSS), ECM, Cloud platforms, Cloud security, Collaboration/Social and Enterprise Mobility.

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[JOB POSTING] Global Communications Manager / Canonical, London, UK

Canonical logo (IIAR website)Canonical is the company behind Ubuntu, the leading operating system for container, cloud, and hyperscale computing. The majority of public cloud workloads and large-scale private cloud deployments are on Ubuntu. Ubuntu is also the preferred choice to develop and run applications such as AI or blockchain and leading in IoT with new smart gateways, self-driving cars and advanced robots being developed.

Canonical provides enterprise products, support and services for Ubuntu. Established in 2004, Canonical is a privately held company.

Canonical is looking for a Communications Manager to help drive the global media, analyst and social program across all divisions. Reporting to the Communications Director, this new London based role has been created to provide support to a busy and exciting communications function across Canonical. Continue Reading →

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