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The Institute for Influencer and Industry Analyst Relations (IIAR>) is pleased to announce its 2025 Annual Award winners. Chosen by votes from analysts and AR practitioners, these awards stand as the only independent honours highlighting outstanding achievement in the tech industry’s AR and analyst community.
And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25) Read More »
The IIAR> 2025 London Xmas Party – The AR Community’s Holiday Celebration – Sponsored by Omdia and Verdantix
Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking.
The IIAR> members are welcome to invite their analyst guests – full details are included in the registration confirmation.
The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world – those who have set the benchmark for excellence across our industry.
The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party – so be sure to tune in before joining us at the party to toast their success in person.
We can’t wait to celebrate with you – see you there!
The IIAR> Xmas Party
Date> Thursday 11 December 2025
IIAR> Xmas Party Time> 1800 GMT onwards
Location: Central London
Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25) Read More »
The IIAR> Webinar:
This IIAR> Webinar will be hosted by:Alexia O’Sullivan / VP & Global Analyst Relations, Capgemini, IIAR> Member (LinkedIn),
Gerry Van Sandt / Senior Director, Analyst Relations, Alteryx, IIAR> Member (LinkedIn) ,Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social),.
Nathan Herrman / Analyst Relations Manager, Ericsson, IIAR> Chapter Co-Lead (LinkedIn)
Date> Thursday 29th May 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)
IIAR> Analyst Firm Webinar: Forrester (05/25) Read More »
The Institute for Influencer and Industry Analyst Relations (IIAR>) has announced the 2024 winners of its annual awards following an extensive survey of both sides of our community –industry analysts and analyst relations (AR) professionals. These awards are the only independent honours dedicated to recognising excellence within the technology industry’s AR and analyst professions. Scroll
The Wait is Over! Announcing the IIAR> Award Winners for 2024. Read More »
Forrester has just refreshed the methodology for its Wave, how does it stack up against the Gartner Magic Quadrant? Join this conversation with analyst relations leaders and Forrester.
IIAR> Analyst Firm Webinar: Forrester Wave Update, 16th July Read More »
On 5th December 2023, The IIAR> announced its 2023 annual awards, the culmination of an independent, non-commercial and industry-wide survey of both sides, industry analysts voting for analyst relations (AR) professionals and vice-versa, AR pros voting for analysts. The votes were scored using weightings based on the IIAR> SOSM methodology to reflect the best practice
IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners Read More »
London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide
The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners. Read More »
REGISTER NOW for the IIAR> Webinar with @Forrester will be Chris Andrews / VP of Research Products and Alice Sneary / Director of Portfolio Marketing hosted by @andrew0hsu, @lludovic, @noeyshipley #ARchat
IIAR> Analyst Firm Webinar: Forrester (Sept. 2023) Read More »
Analyst relations professionals express frustrations with @Forrester price increases, ask the firms really listens to its customers #ARchat
Bad timing for Forrester’s price increases? Read More »
Forrester, one of the big three of the industry analyst firms, recently became more expensive and have become firmer in terms of contractual Ts & Cs. Forrester is certainly not the only firm raising prices and tightening terms, but their move prompted the need for IIAR> members to discuss: What can an AR professional do
IIAR> Discussion Group + Viewpoints: Forrester Pricing and Negotiation (and other firms) Read More »
On 8th December 2022, the Institute of Influencer and Analyst Relations (IIAR>) announced the winners of its annual community awards. In a year of many challenging dynamics, this year’s awards focused on recognising those professionals who drove value for their team and their clients, and on analyst delivering insights that helped drive competitive advantage. Analysts
2022 IIAR> Awards Winners Read More »
Join us on the 14th July 2022 for a presentation from Forrester’s Danielle Jessee (LinkedIn)/ Manager of Evaluative Research and Stephen Powers where they will share recent updates on Forrester’s methodology. This webinar will provide AR pros with the information they need to plan strategic and impactful engagements with Forrester this year. We are excited
IIAR> Analyst Firm Webinar: Forrester Read More »
Join us for a presentation from Forrester’s Sharyn Leaver for an overview of Forrester Decisions As many of you remember, in 2019 Forrester acquired SiriusDecisions. Primarily focused on the business functions of sales, marketing, and product management, SiriusDecisions was purchased with the hopes of blending Forrester’s strategy and its operational excellence to provide a more advanced
IIAR> Analyst Firm Webinar: Forrester Decisions Read More »
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.
IIAR> Discussion Group: approaching research contracts negotiations in a pandemic Read More »
Join us for a presentation from Chris Andrews / VP Research Product Management, Forrester (bio, @chrisandrews50) for an overview of Forrester’s research portfolio.
IIAR> Webinar: Forrester’s Evaluative Research Portfolio Read More »
Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for
IIAR> Webinar: Forrester in 2020 Read More »
London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the
A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019 Read More »
Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a
The IIAR> Tragic Quadrant 2018 Read More »
Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a
[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester Read More »
This week, Forrester (Nasdaq: FORR) entered into a definitive agreement to acquire SiriusDecisions, for $245 million in cash. Larry Dignan at ZDNet did a great job breaking down the deal here. As with all acquisitions, many of the details have not been decided or announced yet, but as I long-time client of both firms, I
My Take: Forrester Acquires Sirius Decisions Read More »
