Tag Archives | Gartner

Winners announced: IIAR Analyst of the Year 2016

The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016

AOTY

AND THE WINNERS ARE…

Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best new entrants

Analyst relations pros voted for over 170 different individual analysts. Having run the survey over several years, it was striking to see the amount of new analysts that figured this year as compared to previous ones. This goes to show the dynamic nature of this space. There are now hundreds of so-called ‘upstarts’ firms, analysts continue to move between firms, and new analysts enter into the picture. Continue Reading →

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Constellation and the curse of the quadrant

At the beginning, the intent was pure.Gartner Real Quadrant

Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries in a year, allowing them to gather unique insights on the market segments they cover. This accumulated knowledge allow them to monetise this information asymmetry as reports, consulting sessions, speaking engagements, etc.

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IIAR Discussion Group: Negotiating with Gartner

Successfully negotiating your contract with analyst firms to get the best business value from commercial relationships with industry analysis firms is a key activity for many analyst relations (AR) teams.negotiating-with-gartner

A follow-on from our first IIAR Discussion Group will review the outcomes document from the first meeting (IIAR members can download it <<here>>) and continue the conversation. As Gartner is the largest of the analyst firms we expect the discussion will no doubt focus here; this will not be to the exclusion of all (or any) of the other analyst companies.
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Gartner acquires SCM World, what does it mean for AR Professionals?

Gartner has consolidated its position as the leader of the pack through its latest acquisition of SCM World, we are not sure how much Gartner paid for SCM but it is estimated to be around the £10m plus mark.

SCM World is a privately held company headquartered in London, U.K., with approximately 60 associates serving clients worldwide in Supply Chain Management. SCM World is a leading cross-industry peer network and learning community providing subscription-based research and conferences powered by the world’s most influential chief supply chain officers and senior supply chain practitioners.

Readers may recall back in 2009 Gartner bought AMR, which served supply chain management and IT professionals. Continue Reading →

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Around Annette Zimmermann in 10 questions

Today we ask our probing questions of Annette Zimmerman from Gartner. Munich-based Research Director Annette (LinkedIn, Twitter) is Agenda Manager for Gartner’s devices research – and she probably has more gadgets than you.

  1. What are your coverage areas?Annette Zimmermann

My beat is very broad in comparison to many analysts. I cover personal technologies including devices, PCs and wearables, following firms like Apple, Microsoft, Google, Samsung to name but a few. I’m also tracking the IoT and specifically beacon technology and indoor positioning solutions from vendors like Cisco, Aruba and Estimote.

  1. What are your opinions of the IT Analysis Marketplace and where do you see it going?

It’s still a growing business with demand coming from vendors and IT-users alike. Industry specific knowledge is becoming more important. Continue Reading →

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Around Anthony Mullen from Gartner in 10 questions

Today we ask our probing questions of Anthony Mullen  from Gartner (@gartner, see related posts). Anthony ( LinkedIn, @ant_mull) recently joined Gartner and was previously with Forrester. Last year while working in a data science consultancy, Anthony conceived of and ran a piece of R&D work that developed the worlds first richAnthony Mullen segmentation using wearable data. The work went on to develop propensity to buy predictions related to heart rate as well as dissecting what made for a good nights sleep.

 

  1. What are your coverage areas?
    I have two main streams that I’m working on. The first is macro trends and forecasting in the personal technologies space. The second is more horizontal research which covers topics like analytics, AI, IoT and the connected home. From a role point of view I often write for customer experience professionals, strategic planners and innovation teams.

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Do you need to pay Gartner to be in the Magic Quadrant?

It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence.

I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t.

I have never seen or heard of any evidence that says you can buy your way gartner-empty-magic-quadranton to a Magic Quadrant. Nor does the amount of money you spend influence where you appear on the MQ.

My personal experience supports that. I’ve had clients who spend a lot of money with Gartner fail to be included on an MQ (or be included but not where they wanted to be). I’ve had clients who spend no money with Gartner be included on an MQ – and in good positions. Continue Reading →

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Who’s really shaping the digital future?

Professor Neil Pollock (Linkedin, @neilpollock) looks at the role industry analysts play in creating today’s markets and asks: Who is shaping this dynamic digital world?…

Neil Pollock IIAR

The words digital economy conjure images of young, tech-savvy entrepreneurs breaking molds in a world where technology is disruptive. But could the reality be much more mundane and mercantile? Continue Reading →

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Around Errol Rasit from Gartner in 10 Questions

Today we ask our probing questions of Errol Rasit from Gartner. Errol (Linkedin@ErrolRasit) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals.

1. What are your coverage areas?Errol Rasit / Gartner for the IIAR Around 10 Questions series

I typically describe my coverage as all things in the data center that you can kick, not that I would advise it. Percussive maintenance is not a first option! This translates to servers, storage, integrated systems, Hyperconvergence, and a special interest in in-memory computing. I also run a global team of analyst who specialize in Data Center Infrastructure technologies. We focus on both technology provider and end-user advice. Continue Reading →

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Around Julie Short from Gartner in 10 questions

Julie Short / GartnerToday we ask our 10 probing questions of Julie Short from Gartner. Julie (LinkedIn@juliedshort) is the IIAR Analyst of the Year for 2015 as voted by analyst relations professionals.

1. What are your coverage areas?

Business Consulting, specifically strategy, operations, human capital management, and risk assurance. Also cover some aspects of technology consulting.

2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
Increasingly, there is little done in business that does not have some technology impact. Continue Reading →

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Winners announced: IIAR Analyst of the Year 2015

The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2015 and IIAR Analyst Firm of the Year 2015

IIAR Analyst of the Year

AND THE WINNERS ARE…

Keep reading below for the IIAR Analyst of Year 2015, IIAR Global Analyst Firm of Year 2015, IIAR Independent Analyst of the Year 2015 and the best new entrants.

The IIAR analyst of the year 2015 was a close run thing this year round. Unlike previous years there was a lot more variety in the numbers and kinds of analysts chosen. Analyst relations professionals voted for over 150 different individual analysts, rating them along a wide range of criteria that included: their knowledge of the domain, does their research give actionable advice, is it novel and thought provoking etc; through to questions about their impact on technology adoption; and whether they were easy and flexible to work with from an analyst relations point of view. Continue Reading →

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Will research crowdsourcing finally move analyst firms to an experience business model?

g2crowd_grid_for_help_deskg2crowd_grid_for_help_deskGood piece by Tony Bradley on TechSpective.net (via Rob Enderle and Stephen England) on whether crowdsourced analysis could displace Gartner, Forrester, IDC, etc.

I’ve been watching analysts for a long time and think this is fascinating -I was waiting for such a “JD Power of Tech” for a long time.

If they get it right, it will finally change the analyst business. Continue Reading →

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IIAR Discussion – Negotiating with Gartner – 22nd Jan 15

What – IIAR Discussion Group – Negotiating your Contract with Gartner
When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York
Where – IIAR Webinar
Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies)
Register Here – To attend please REGISTER <<HERE>>, now

AuctionSuccessfully negotiating your contract with analyst firms and gaining best advantage from your contract is a key activity for all Analyst Relations teams. This second meeting of a IIAR Discussion Group will review the outcomes document from the first meeting (available <<Here>>) and continue the conversation. As Gartner is the largest of the analyst firms we expect the discussion will no doubt focus here; this will not be to the exclusion of all (or any) of the other analyst companies.
Held under Chatham House Rules the discussion will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies). The aim is to (ultimately) produce an IIAR Best Practice Paper that combines the knowledge of all participants.
Of course, by attending you will not only have the opportunity to give your knowledge and opinions but also gain from that of others and have the advantage to submit questions directly. Lets have a lively discussion, the more of you that join in the better, so please don’t forget to REGISTER <<HERE>>. Attending IIAR Events is free for all members, there may be a small charge for non-members.
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IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014

GartnerOn Wednesday 12th November, 7:30am CET 1200 CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointarLinkedIn) will be hosting an IIAR AR Café.

This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also a chance to find out more about the IIAR in terms of what membership offers and events being planned or are currently in the diary.

This event is open to all Analyst Relations Professionals (current, past and potential new IIAR Members) and will be held at the Hotel Hilton Diagonal Mar Barcelona, Barcelona, Spain.

If you would like to attend please email to receive confirmation and contact details.

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Wrap-up: Netscout vs. Gartner re. Magic Quadrant positioning

gartner[1]Two Three interesting takes on Netscout suing Gartner for not putting them in the leaders quadrant:

16/9/16 update: 

See also this 2009 post by Jonny Bentwood: Is shooting on the referee productive?

Bottom line:

  • The Gartner methodology is quite solid nowadays, however the firm is still expressing an opinion by the choices it makes on inclusion criteria and weightings for instance.

 

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[GUEST POST] Gartner Updates: Notes from the AR regional briefing in the UK

By Henrietta Lacey-Gutsell / CGI (@henriettalacey, LinkedIn)

Gartner has its ‘listening hat’ on at the UK AR Regional BriefingNew methodologies introduced by Gartner

Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and spend more time on topics that we, as AR professionals, have said we wanted to know more about.

Overall, it was an excellent event with a good balance of presentations and interactive discussions. The first panel slot was rather over staged and an over-run at the start of the day left little time for what must have been one of the most useful sessions of the day by David Black on Gartner reports and methodologies (“Gartner Update: Magic Quadrant Contextualization and Critical Capabilities”). See below for a summary of the updates. Continue Reading →

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The IIAR opens its German Chapter

As an analyst relations manager you may ask yourself the question: Should I do any specific German AR? Should I run an activity at CeBIT in Hanover, or at the Supercomputing show in Leipzig or set up exclusive f2f meetings with analysts at some location like Munich or Frankfurt, and maybe do it in local language? Should I send my stakeholders to a local analyst event like the Gartner CIO summit in Berlin?

How does the German analyst landscape look like. Which industry and analyst events are relevant? How big is the German analyst firms’ influence? Continue Reading →

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