Time to renew your Gartner subscription? Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion […]
IIAR Discussion Group: negotiating with Gartner Read More »
Analyst relations seems straightforward enough – as a tech vendor, you relate key milestones and elements of strategy to those industry analysts who you think will have the greatest reach to your target market. Right? In my opinion though, the best analyst relations professionals also flip that model. With just as much vigour and interest,
[GUEST POST] How Analyst Relations Impacts Strategy Read More »
It was with great sadness that I heard Claire Dessaux, Managing Vice President, Research Content and Delivery at Gartner, died recently. Claire struggled with health issues off and on in recent years, but she was still too young to leave us, and her premature death robs the world of a steadfast friend, reliable co-worker, and
We’ll Miss You Claire Read More »
Several pieces have already been published on the unceremonious departure of Peter Sondergaard, Gartner EVP of Research (LinkedIn, @petersonderg)already (ZD Net, Research Live, Kea), none adding any facts above and beyond the SEC filing. We ran a quick poll yesterday and results weren’t conclusive: some will miss Peter who has been one of Gartner’s stars and
Peter Sondergaard leaves Gartner Read More »
Reflexions from Marty Kihn on his five year tenure at Gartner.
Vendors can’t pay their way into a Wave or Magic Quadrant
The real benefit is analyst inquiries, not the research subscriptions
Most vendors are bad at briefing analysts
Take time off. As much as you can.
[GUEST POST] What I Learned from 5 Years at Gartner Read More »
Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel. The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum,
[GUEST POST] Does Israel have more cool vendors than China? Read More »
Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space. The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering
Trio of analyst departures at Gartner underlines why backup strategy is so important Read More »
This week, Gartner analyst Fabio Di Capua (Twitter / LinkedIn) has bravely volunteered to tackle the IIAR’s legendary 10 questions, renowned worldwide for their incisiveness. Research Director Fabio is based in Munich, Germany.
Around Fabio Di Capua from Gartner in 10 questions Read More »
A few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course. Hosted by IIAR> Germany chapter leads Yvonne Kaupp (@YveKaupp, LinkedIn) and Simon
Wrap-up: IIAR> Germany 2018 kick-off Read More »
Today we ask our probing questions to the well renowned Andy Butler (LinkedIn) just retired VP Distinguished Analyst at Gartner (Alumnus), who gives us his views on the the industry in 10 questions. Enjoy.. How long have you been in the IT industry and where did you begin your career? I can claim a 45 year unbroken
Around Andy Butler / ex. Gartner in 10 questions…. Read More »
Feeling the pinch in your Gartner negotiation?
You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.
Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will chair run a IIAR Discussion with IIAR members, looking at Gartner’s commercial practices and solutions on the 15th February 2018 at 1600 GMT.
IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM? Read More »
The temperature may be dropping, but things have been heating up in the analyst community. Yes, it’s that time of year when we ask you to put the analysts themselves under the spotlight. The 2017 IIAR> Analyst of the Year Award nominations saw some hot competition, but inevitably there can be only one winner (well,
Who is the IIAR> Analyst of the Year 2017? Read More »
Join Gartner’s David Black, for an interactive conversation on the industry’s most famous and talked about research methodology -the Gartner Magic Quadrant.
IIAR> Analyst Firm Webinar: Gartner Research Methodologies including the Magic Quadrant Read More »
2017 is definitely a a tectonic year for influencer relations: after expanding to other functions with the CEB purchase, Gartner Inc. (NYSE:IT) announced it bought L2, a brand benchmarking agency cum research company founded by Scott Galloway. This further reinforces its capabilities in marketing and digital, a segment coveted by rival Forrester (NASDAQ:FORR). As IT expenditure moves to business
BREAKING: Gartner gobbles brand benchmarking agency L2 Read More »
The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.
The IIAR Tragic Quadrant for 2017 Read More »
This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday. Those two deals are nothing less
2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold Read More »
The IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016 AND THE WINNERS ARE… Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best
Winners announced: IIAR Analyst of the Year 2016 Read More »
At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries
Constellation and the curse of the (not so) magic quadrant Read More »
IIAR event: Negotiating-with-gartnerfor all Analyst Relations teams
#ARchat #ARcontracts
IIAR Discussion Group: Negotiating with Gartner Read More »
Gartner acquires SMC World, what does it mean for AR Professionals?
#Gartneracquisition, #AnalystRelations
Gartner acquires SCM World, what does it mean for AR Professionals? Read More »
