Gartner

Mike Fauscette / G2 Crowd

IIAR> Analyst Firm Webinar: G2 Crowd, Why Peer Review Sites Matter: Influence and the digital buyer

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IIAR Webinar: Why Peer Review Sites Matter: Influence and the digital buyer? with @mfauscette #ARchat
22 Sept 16 @ 08.00 PST/ 11.00 EDT/ 16.30 BST/ 17.30 CEST

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Around Anthony Mullen from Gartner in 10 questions

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Today we ask our probing questions of Anthony Mullen  from Gartner (@gartner, see related posts). Anthony ( LinkedIn, @ant_mull) recently joined Gartner and was previously with Forrester. Last year while working in a data science consultancy, Anthony conceived of and ran a piece of R&D work that developed the worlds first rich segmentation using wearable data. The work went on to develop

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Gartner Magic Quadrant (empty) for the IIAR website

Do you need to pay Gartner to be in the Magic Quadrant?

8 Comments / AR, AR Best practices, ethics, Gartner, Gartner Magic Quadrant, Sunesis AR /

It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence. I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t. I have never seen or heard

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John Radcliffe / Gartner presenting a Gartner Magic Quadrant - IIAR website

Who’s really shaping the digital future?

Leave a Comment / Forrester, Forrester Wave, Gartner, Gartner Magic Quadrant /

Professor Neil Pollock looks at the role industry analysts play in creating today’s markets and asks: Who is shaping this dynamic digital world?… The words digital economy conjure images of young, tech-savvy entrepreneurs breaking moulds in a world where technology is disruptive. But could the reality be much more mundane and mercantile?

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IIAR Discussion – Negotiating with Gartner – 22nd Jan 15

2 Comments / AR, AR Best practices, AR debates, Gartner, IIAR>, IIAR> Discussion Group, IIAR> Events /

What – IIAR Discussion Group – Negotiating your Contract with Gartner When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies) Register Here – To attend please

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IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014

1 Comment / Gartner, Gartner Symposium, IIAR>, IIAR> AR café, IIAR> Events /

On Wednesday 12th November, 7:30am CET 1200 CET, IIAR member Ludovic Leforestier (@lludovic, LinkedIn) / Thought Leadership and AR Director at Bearing Point), will be hosting an IIAR AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule

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The Gartner Godfather, illustration from the 1972 movie for a blog post by Jonathon Gordon / EMI on Gartner on the IIAR website

[GUEST POST] Analysts’ Dirty Little Secrets

3 Comments / AR, AR debates, EMI, ethics, Gartner, Gartner Magic Quadrant, Guest posts - Analysts, Netscout /

NetScout is crying foul against Gartner. The NetScout lawsuit against Gartner has raised the ‘pay-for-play’ specter once again. Whether this is a case of a vendor just peeved at their spot on the GMQ or they have a legitimate grievance, I am not in a position to judge Whether NetScout will be successful with their

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Henrietta Lacey-Gutsell / CGI (IIAR)

[GUEST POST] Gartner Updates: Notes from the AR regional briefing in the UK

7 Comments / Gartner, Guest Posts, Guest posts - AR pros, IIAR> /

By Henrietta Lacey-Gutsell / CGI (@henriettalacey, LinkedIn) Gartner has its ‘listening hat’ on at the UK AR Regional Briefing Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and

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The missing dot in the Magic Quadrant, by Jonathan Gordon (IIAR website)

[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics

Leave a Comment / AR, AR Best practices, EMI, Gartner, Gartner Magic Quadrant, Guest Posts, Guest posts - Analysts /

Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or rather something that didn’t appear to be there. That something was

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The IIAR> Institute of Influencer & Analyst Relations
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