Posted on Tuesday 4th March 2014 by Simon Jones
It’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. This is available free of charge in our IIAR Members Area.
Even though CeBIT looms large – many vendors begin media briefings in Hanover on Sunday – both ARs and analysts also agree that it is still possible to set up meetings at short notice. However, CeBIT is not the place to expose analysts to a full-on deep dives into a new or revised strategy. See the white paper (link, membership required) to learn more about what leading Forrester analyst Pascal Matzke (LinkedIn, bio, @pascalmatzke) recommends for AR professionals. Continue reading
Filed under: AR, AR Agencies, AR Best practices, AR debates, Forrester, IIAR Best Practices Paper, IIAR Germany, tips | Tagged: analyst relations, AR Best practices, CeBIT, Forrester, IIAR Germany, OnPR, Pascal Matzke, Simon Jones, Yvonne Kaupp | 4 Comments »
Posted on Thursday 2nd May 2013 by Ludovic Leforestier
This post was originally posted by Dave Noble / IntelligenAR (LinkedIn, @IntelligenAR) on his blog.
Not all IT research is about numbers, but the IT analyst business definitely is. It’s a business after all, and if you don’t make the numbers, you don’t have a business. But what’s interesting is how many different ways there are to make the numbers stack up.
It’s somewhat ironic that while IT analyst firms often rely on public – and private – disclosure of information from both vendors and end-user organisations to make their prognostications, they often don’t like to reveal too much about their own businesses. The big public firms, Gartner & Forrester, disclose good detail about their revenues to meet their statutory requirements, and perhaps a little more, while the private firms tend to be fairly vague. Continue reading
Filed under: AR, Forrester, Gartner, Guest Post, IDC, IT Analysis Firms, Ovum | Tagged: Analyst Firms, Guest Post | 7 Comments »
Posted on Monday 17th December 2012 by shiprakhanna
Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012. More than 60 people came along. With over 30 analysts attending from companies including Gartner, Forrester, IDC, Ovum, Frost & Sullivan, Informa, Celent, CCS Insight, Creative Intellect Consulting, AMI Partners, EuroLAN Research, Freeform Dynamics, PAC UK, Plum Consulting, RedMonk, Verdantix, Analysys Mason, Bloor Research, it sure was a great opportunity for IIAR members (including people from Microsoft, Accenture, BearingPoint, CSC, TCS, Symantec, Atos, Deloitte, Dassault Systemes, Tieto, Avaya) to network with their target analysts as well as peers. A big thanks to all those who were able to make it, we sure had a great time! Continue reading
Filed under: CSS Insights, Forrester, Gartner, IDC, IIAR, IIAR Networking Event, Ovum | Tagged: Accenture, AMI Partners, Analysys Mason, Atos, Avaya, BearingPoint, Bloor Research, CCS Insight, Celent, Creative Intellect Consulting, CSC, Dassault Systemes, Deloitte, EuroLAN Research, Forrester, Freeform Dynamics, Frost & Sullivan, Gartner, IDC, IIAR Networking Event, Informa, Microsoft, Ovum, PAC UK, Plum Consulting, Redmonk, Symantec, TCS, Tieto, Verdantix | Leave a comment »
Posted on Wednesday 31st October 2012 by iiarsecretary
The IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year and Analyst Firm of the Year
AND THE WINNERS ARE…
Filed under: Constellation, Forrester, Gartner, Horses for Sources, IDC, IIAR, IIAR Analyst Of The Year, IT Analysis Firms, Ovum | Tagged: Constellation, Forrester, Gartner, hfs, Horse for Sources, IDC, IIAR, IIAR Analyst Of The Year, IT analysis firms, Ovum | 5 Comments »
Posted on Thursday 4th October 2012 by iiarsecretary
It was with eager anticipation that IIAR members awaited Forrester’s Chief Marketing and Strategy Officer, Tom Pohlmann, to update delegates on Forrester’s strategy at both a regional and global level. The session at the IIAR London Forum did not disappoint.
In an open and honest exchange there was recognition of earlier strategies continuing but with some new developments that are of note to AR professionals.
Role-based strategy: Amalgamating with marketing
The role-based strategy will continue, some may say unfortunately!, but this will now be expanded to focus more on the front office, e.g. marketing, sales enablement and services, and their connection to traditional IT functions. Tom acknowledged that the marketing segment has been one of the fastest growing areas of the business apportioning more than a third of global revenues and so it is an inevitable growth area for the company. This also means Forrester are hiring with the skew towards marketing and strategy analysts versus purely technology analysts. This is a continuation of the past but what seems to be new is the direction they are taking to more closely align marketing and business technology teams, which will be reflected in client interactions and research material. Forrester see their USP as connecting the front office with technology.
European growth: Work in progress Continue reading
Filed under: Forrester, IIAR, IIAR Forum, IT Analysis Firms | Tagged: Forrester, IIAR, IIAR Forum, IT analysis firms | 2 Comments »
Posted on Thursday 4th October 2012 by Ludovic Leforestier
By: Ludovic Leforestier
Dispatches from last week’s IIAR London Forum – A member’s personal perspective on Forrester’s Presentation at the IIAR London Forum. You can view the official IIAR report here.
After a fascinating presentation from Neil Pollock (see his blog post here [Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously), Forrester came “en force” to give IIAR members an update on the company strategy. Tom Pohlmann (@tpohlmann, LinkedIn), Forrester’s CMSO patiently presented and answered IIAR members’ questions. My take on this is that the firm is on a journey to deliver strategic research advice up the food chain and deliver at a strategic level – they’ve started with IT managers, then moved on to CMO’s in the past and are trying to better penetrate the rest of the C-suite. Forrester disagrees with this statement. Continue reading
Filed under: Forrester, Guest Post, IIAR, IIAR Forum, IT Analysis Firms | Tagged: Forrester, Guest Post, IIAR, IIAR Forum, IT analysis firms | 4 Comments »
Posted on Tuesday 7th August 2012 by iiarsecretary
If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you!
We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running successful analyst events. Whether you’ve run events in the past or are embarking on one for the first time, this call will be invaluable, discussing top tips from AR pros in the field as well as market leading analysts from Gartner and Forrester. This is a really great opportunity to glean some insights that will make you an AR champion and have your executives raving. Continue reading
Filed under: AR, AR Best practices, Forrester, Gartner, IIAR, IIAR Discussion Group, IT Analysis Firms | Tagged: AR, AR Best practices, Forrester, Gartner, IIAR, IIAR Discussion Group, IT analysis firms | Leave a comment »