[GUEST POST] Crunching the analyst firm numbers – what do they tell us about Gartner, Forrester, IDC & others?

Posted on Thursday 2nd May 2013 by Ludovic Leforestier

This post was originally posted by Dave Noble / IntelligenAR (LinkedIn, @IntelligenAR) on his blog.

aji nagabon

Not all IT research is about numbers, but the IT analyst business definitely is. It’s a business after all, and if you don’t make the numbers, you don’t have a business. But what’s interesting is how many different ways there are to make the numbers stack up.

It’s somewhat ironic that while IT analyst firms often rely on public – and private – disclosure of information from both vendors and end-user organisations to make their prognostications, they often don’t like to reveal too much about their own businesses. The big public firms, Gartner & Forrester, disclose good detail about their revenues to meet their statutory requirements, and perhaps a little more, while the private firms tend to be fairly vague. (more…)

Filed under: AR, Forrester, Gartner, IDC, IT Analysis Firms, Ovum | Tagged: , | 2 Comments »

IIAR Christmas Networking Event concluded successfully!

Posted on Monday 17th December 2012 by shiprakhanna

Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012. More than 60 people came along.  With over 30 analysts attending from companies including Gartner, Forrester, IDC, Ovum, Frost & Sullivan, Informa, Celent,  CCS Insight, Creative Intellect Consulting, AMI Partners, EuroLAN Research, Freeform Dynamics, PAC UK, Plum Consulting, RedMonk, Verdantix, Analysys Mason, Bloor Research, it sure was a great opportunity for IIAR members (including people from Microsoft, Accenture, BearingPoint, CSC, TCS, Symantec, Atos, Deloitte, Dassault Systemes, Tieto, Avaya) to network with their target analysts as well as peers. A big thanks to all those who were able to make it, we sure had a great time! (more…)

Filed under: CSS Insights, Forrester, Gartner, IDC, IIAR, IIAR AR café, IIAR Forum, IIAR News, Ovum | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

IIAR Analyst of the Year 2012: Winners Announced!

Posted on Wednesday 31st October 2012 by iiarsecretary

IIAR Analyst of the Year logoThe IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year and Analyst Firm of the Year

AND THE WINNERS ARE…

  (more…)

Filed under: Constellation, Forrester, Gartner, Horses for Sources, IDC, IIAR, IIAR Analyst Of The Year, IT Analysis Firms, Ovum | Tagged: , , , , , , , , , | 3 Comments »

IIAR Forum – Forrester’s Latest Strategy

Posted on Thursday 4th October 2012 by iiarsecretary

It was with eager anticipation that IIAR members awaited Forrester’s Chief Marketing and Strategy Officer, Tom Pohlmann, to update delegates on Forrester’s strategy at both a regional and global level. The session at the IIAR London Forum did not disappoint.

In an open and honest exchange there was recognition of earlier strategies continuing but with some new developments that are of note to AR professionals.

Role-based strategy: Amalgamating with marketing

The role-based strategy will continue, some may say unfortunately!, but this will now be expanded to focus more on the front office, e.g. marketing, sales enablement and services, and their connection to traditional IT functions. Tom acknowledged that the marketing segment has been one of the fastest growing areas of the business apportioning more than a third of global revenues and so it is an inevitable growth area for the company. This also means Forrester are hiring with the skew towards marketing and strategy analysts versus purely technology analysts. This is a continuation of the past but what seems to be new is the direction they are taking to more closely align marketing and business technology teams, which will be reflected in client interactions and research material. Forrester see their USP as connecting the front office with technology.

European growth: Work in progress (more…)

Filed under: Forrester, IIAR, IIAR Forum, IT Analysis Firms | Tagged: , , , | 2 Comments »

[Guest Post] A Member’s View: Forrester’s marketing pitch at the IIAR London Forum

Posted on Thursday 4th October 2012 by Ludovic Leforestier

By: Ludovic Leforestier

Dispatches from last week’s IIAR London Forum – A member’s personal perspective on Forrester’s Presentation at the IIAR London Forum. You can view the official IIAR report here.

After a fascinating presentation from Neil Pollock (see his blog post here [Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously), Forrester came “en force” to give IIAR members an update on the company strategy. Tom Pohlmann (@tpohlmann, LinkedIn), Forrester’s CMSO patiently presented and answered IIAR members’ questions. My take on this is that the firm is on a journey to deliver strategic research advice up the food chain and deliver at a strategic level - they’ve started with IT managers, then moved on to CMO’s in the past and are trying to better penetrate the rest of the C-suite. Forrester disagrees with this statement. (more…)

Filed under: Forrester, Guest Post, IIAR, IIAR Forum, IT Analysis Firms | Tagged: , , , , | 4 Comments »

IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET

Posted on Tuesday 7th August 2012 by iiarsecretary

If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you!

We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running successful analyst events. Whether you’ve run events in the past or are embarking on one for the first time, this call will be invaluable, discussing top tips from AR pros in the field as well as market leading analysts from Gartner and Forrester. This is a really great opportunity to glean some insights that will make you an AR champion and have your executives raving. (more…)

Filed under: AR, AR Best practices, Forrester, Gartner, IIAR, IIAR Discussion Group, IT Analysis Firms | Tagged: , , , , , , | Leave a Comment »

IIAR APJ Forum: Forrester continues to expand its operations in Asia/Pacific

Posted on Sunday 5th August 2012 by hlaceygutsell

By: Dave Noble, IIAR Board Member & APJ Chapter Lead

Forrester VP Dane Anderson (left) and senior analyst Tim Sheedy at last week’s APJ Forum

Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space.

Speaking at the IIAR’s APJ Forum in Sydney last week, Forrester vice president & AP region manager, Dane Anderson, said that based on Q2 sales technology vendors now represented less than 50 per cent of the firm’s revenues in the region and that end-users would continue to be a major focus.

“We want to aggressively build out our end-user business… we can serve our vendor clients better by understanding their (end-user) clients more completely,” he said. (more…)

Filed under: Forrester, IIAR, IIAR Forum, IT Analysis Firms | Tagged: , , , | 1 Comment »

Forrester Research Chief Marketing & Strategy Officer to Speak at IIAR UK Forum

Posted on Monday 16th July 2012 by hlaceygutsell

Our next IIAR Forum in London is going to be a very special one!

We have two fantastic speakers lined up and are extremely privileged to be able to host such distinguished guests in what we believe will be a truly valuable Forum for all those in the AR profession.

Please mark your diaries: Thursday 27th September, 4-6:30pm BST

Forrester Research Chief Marketing & Strategy Officer, Tom Pohlmann will be making his way from the US especially to meet with IIAR members and discuss Forrester Research’s plans and strategy. This is a unique opportunity to speak with and hear from one of the most influential executives within Forrester Research and have your questions answered directly on the future of the company and why you should continue your investment as a client / prospect.

In addition to that we have Dr. Neil Pollock, Reader in Information Systems from the University of Edinburgh School of Business who has carried out the first ever academic study of industry analysts and the kinds of influence they wield on IT decision makers and IT vendors. His talk will report on some of the top line findings of this research. (more…)

Filed under: Forrester, IIAR, IIAR Forum, IT Analysis Firms | Tagged: , , , | 3 Comments »

IIAR APJ Forum – Forrester APJ Update with Dane Anderson, VP Forrester

Posted on Wednesday 11th July 2012 by hlaceygutsell

The next IIAR APJ Forum will be held on Wednesday 25th July at 4pm Sydney / 2pm Singapore / 11:30am India at Forrester’s offices in Sydney with webex facilities for those who wish to dial in.

Dane Anderson (VP – Research Director and Region Manager, Forrester) has kindly agreed to provide IIAR members with a detailed update on where Forrester is at in the Asia-Pacific/Japan (APJ) region and an update 12 months after the Springboard acquisition. This will very much be a members-led discussion and so this event provides a great opportunity to ask questions that affect your business.

Following the event there will be informal networking with AR peers and the broader analyst community at the Cargo Bar, Darling Harbour from 5:30pm Sydney time onwards.

This session is free for IIAR members. Non-members can pay $A25 to attend via conference call or $A100 to attend in person. Please contact me to secure your place and receive further details or to request an invoice for payment. The event will be hosted by Dave Noble, IIAR Board Member.

Filed under: Forrester, IIAR, IIAR Forum, IT Analysis Firms | Tagged: , , , | Leave a Comment »

Paris report: oh là là cinq Forrester forums

Posted on Friday 22nd June 2012 by Ludovic Leforestier

Forrester ran this week its annual landmark European conference, or rather EMEA Forums. Indeed this year, the EMEA IT Forum was dismembered into five separate, co-located role-based events: Infrastructure & Operations, CIO, Security, Sourcing & Vendor Management (IT services in plain English) and Enterprise Architecture.

Those five events were marketed separately but they were in fact more like parallel tracks in a larger conference –without a main session, meaning many attendees did not get to hear from CEO, George Colony with regard to his views on the markets and emerging trends.

From an AR standpoint, this divide and conquer audiences strategy made scheduling one to ones somewhat tricky as attendees could only book meetings in advance for the “event” they were registered for (although Forrester subsequently commented this should not have happened).  (more…)

Filed under: AR, Forrester, IT Analysis Firms | Tagged: , , , | 2 Comments »

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