Analysts are recognizing Microsoft for its remarkable transformation and at the same time there is an explosion of digital transformation research. As a result, we are looking for a technologically perceptive individual to craft and execute our analyst engagement strategy for Business Applications. Satya Nadella has identified business applications as one of Microsoft’s five customer-focused […]
Analysts are recognizing Microsoft for its remarkable transformation. Beyond our tech innovations in cloud, data and AI, they appreciate our customer centricity, new culture and growth mindset. Data and AI are foundational to helping achieve the company’s mission of “empowering every person and organization on the planet to achieve more”. And the company is investing
[JOB POSTING] Director, Analyst Relations / Microsoft, Redmond, WA, USA Read More »
By Theo Pristley (@tprstly, LinkedIn), originally posted here on Forbes and republished with his express permission. Co-authored with Ian Gotts (@iangotts, LinkedIn), tech advisor, investor, speaker and author.) You’re an innovative and growing startup, I get that. You’ve got a fab new product or service that’s going drive dramatic benefits for enterprise customers, I get that. You’ve even
[GUEST POST] Why Startups Need Analyst Relations More Than Growth Hacking Read More »
Investor relations just took over Analyst Relations at Tata Consultancy Services, an IT Services giant. Is IR about to eat AR for lunch? TCS has decided on the reorganisation after a year that included significant leadership changes in the firm’s analyst relations team. In most tech organizations, AR sits within corporate marketing. This has been a
[GUEST POST] Moving AR into IR….. Read More »
Feeling the pinch in your Gartner negotiation?
You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.
Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will chair run a IIAR Discussion with IIAR members, looking at Gartner’s commercial practices and solutions on the 15th February 2018 at 1600 GMT.
IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM? Read More »
This post by Adrian Sanabria / Threatcare (@sawaba, LinkedIn) was first published here on his blog. Lessons I learned trying to make the most of vendor briefings I’ve always been a sort of ‘cut-to-the-chase’ kind of guy. I’m self-taught when it comes to security and technology. Over the years, I’ve learned how to skim through
[GUEST POST] What is your product and what does it do? by Adrian Sanabria / Threatcare Read More »
A few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me. I have also met Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR). To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created
Calling all AR pros in Germany for an IIAR German Chapter event on 7/2/18 in Munich #ARchat with @YveKaupp @simondestrier
Calling all AR professionals in Germany Read More »
A little tip after being on one too many calls which was needlessly hard to join today. You’ve all been there: you’re on a mobile phone (because you’re busy wrapping the previous call on your laptop) but the number is buried in the invite body. Then it is a US number, like 0808 800 0082,
Friday tip: make conference calls invite great again Read More »
On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been
[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies Read More »
One of the most picturesque beer gardens in Munich was the setting for this year’s IIAR German Chapter Summer Event, gathering AR professionals and industry analysts. Our topic of the night was what it takes to make an analyst relations (AR) program mature and strong. As we discussed, what success looks like actually depends on your
IIAR> German Summer Stammtisch 2017: scope of AR, ISG/Experton and Paulaner Read More »
REGISTRATION NOW OPEN! The IIAR German Chapter invites to the next IIAR Munich Summer Event. This year, we will be settling in to a centrally located beer garden in Munich. We’re looking forwards to a great summer night of networking while enjoying a Maß beer together and exchanging news and insights into the world of
This spring, Crisp Research announced the appointment of well-known industry analyst Stefan Ried to head up a new practice area focused on the Internet of Things. For @Crisp_Research, his arrival was a big step – signaling aspirations beyond its core DACH market (Germany, Austria and Switzerland) to grow and cover all of Europe. And for @StefanRied, it
IIAR> Webinar: Crisp Research outlines European expansion Read More »
Webinar fatigue is now as common as the cold Let’s face it, to say the webinar scene is overcrowded would be a monumental understatement. Webinar fatigue should come as no surprise. After all, I seem to receive a new webinar invitation every other day. While many of them sound super interesting, who has time to
[GUEST POST] Webinar Fatigue and How to Overcome it Read More »
IIAR event: Negotiating-with-gartnerfor all Analyst Relations teams
#ARchat #ARcontracts
IIAR Discussion Group: Negotiating with Gartner Read More »
The analyst scope of influence in the digital era, what that means for AR, don’t miss the #IIARWebinar: Strategic Analyst Tiering For Digital Business
11th Oct 8am PDT/ 11am EDT/ 4pm BST/ 5pm CET #ARchat #Tiering
IIAR> Best Practices Webinar: Strategic Analyst Tiering For Digital Business Read More »
By Ian Gotts / Founder and CEO, Elements.cloud (LinkedIn, @iangotts). You’re an innovative and growing software vendor, I get that. You’ve got a fab new product that’s going drive dramatic benefits for enterprise customers, I get that.You’ve even got a blog to push out great customer stories now and then, I get that too. But how
[GUEST POST] Why AR comes before PR. Just look in the dictionary. Read More »
By Rishi Ghai (LinkedIn, @rishi_ghai) Head – Analyst Relations, Corporate Communications, and Digital Marketing / Cyient Launching an industry analyst relations (AR) program takes elaborate research and planning. Unlike simpler functions that a technology or service provider can delegate or outsource with minimal involvement, AR requires the continuous participation of stakeholders from a broad cross-section of
[GUEST POSTING] Three ‘Must-have’ Anchor Points for Your Analyst Relations Program Read More »
Seven key practices to maximise AR returns at analyst events by Caroline Dennington and Phil Nash
By Rishi Ghai (LinkedIn, @rishi_ghai) Analyst Relations, Corporate Communications, and Digital Marketing / Cyient. Receiving a request for information (RFI) from an analyst firm often triggers two reactions among analyst relations (AR) professionals––first, the thrill and gratification of having the business on the radar of a relevant analyst; and second, the anxiety of responding to the RFI with
[GUEST POST] Managing RFIs: 8 Best Practices for Analyst Relations Professionals Read More »
