It’s all too easy to assume that by briefing the lead analyst on a vendor or on a coverage area, your job as AR professional is done. Don’t… While some firms have robust sharing practices, such as repositories for presentations and vendor briefing teams that check which other analysts may be interested in a briefing, […]
AR professionals should canvass inside firms Read More »
The IIAR Best Practice Paper: “Managing the Gartner Magic Quadrant: a tool for analyst relations managers” has been published.
IIAR publishes Best Practice Paper on Managing the Gartner MQ Read More »
As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “International Analyst Relations: Methodology and Best Practices” by Ellie Warner (LinkedIn, @elliewarner)is now available to all IIAR members. I was fortunate enough to be invited to attend and present at the IIAR
International AR Best Practices: how to leverage all the good stuff out there Read More »
Following some critical comments from a vendor on a Magic Quadrant, Gartner analyst Andreas Bitterer posted an answer on his own blog: Setting the Record Straight While personally I would not say that publically challenging a research piece is likely to produce a positive outcome for a vendor, it’s refreshing to see a Gartner analyst
Gartner engages in debates on their blog Read More »
Great post from Jeremiah Owyang from Forrester on the The 7 Tenets of the Connected Analyst. My question to him is: how do you devise a research agenda and how maintain the right distance to separate reporting/blogging from analysis when your online life is connected, virtual and immediate?
Analysis 2.0 = now? Read More »
As much as Analyst Relations professionals spend time pitching briefings to analysts, we also spend alot of time fielding briefing requests from analysts with specific needs whodon’t always appreciate how much work is required to set up a briefing. Before we actually get everyone in the same room or on the phone, we AR professionals
Analysts: When you’re looking for a briefing – help me to help you Read More »
A Friday post, just to wind-up my friends at IDC and DQ (Hi Claus, Fabs, Eric, Chris, Ivano, Bo, Angela, Bob… and all the ones I forget!) From Dilbert.com And a serious thought as well: would more transparency in the research process help with objectivity and vendor independence?
In this article, Alan Pelz-Sharpe, Principal with CMS Watch and former VP North America for Ovum, shares some very interesting insights on AR from the analyst’s perspective. Some tips on how not to deal with a critical ‘independent’ analyst I have been an analyst and commentator for 10 years now – for most of that
Today, the German Analyst Relations Working Group, (Deutscher Analyst Relations Arbeitskreis, DARA) will meet for the first time this year (and for the 9th time since it was founded) at Fujitsu Siemens Computers‘ offices in Munich. It is interesting to see that more German-speaking professionals from technology companies are becoming interested in being a part
Building the future of DARA and IIAR Read More »
