I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by vendors who, while they might need to prioritize Gartner because of their unquestioned end user influence, have not reserved any bandwidth to work with the smaller outfits.Continue Reading →
Tag Archives | AR
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.Continue Reading →
The Red Hat Marketing team is looking for an experienced Analyst Relations Manager to join us. In this role, you will manage Red Hat’s strategy with industry analyst firms. You’ll oversee, develop, and implement a variety of projects and programs for one group of our offerings while working closely with the Product Management, Product Marketing, and Corporate Communications teams to develop and carry out the strategy to positively impact Red Hat’s position among key analysts. As an Analyst Relations Manager, you’ll need to have a broad range of skills including the ability to manage successful analyst relations programs, work well with senior executives and a wide range of internal teams, prioritize and handle multiple concurrent projects, and build solid relationships with key industry analysts and technology experts. Successful applicants must reside in a state where Red Hat is registered to do business.Continue Reading →
I’ve been leading B2B tech product marketing teams for more than 20 years and I’ve seen how easy it is to fall into what I call the “content trap”. We’re constantly creating new content to fuel our campaigns, to keep things fresh and interesting for our audiences. We try new messaging, new content types, new offers. It can be fun and exciting.
But it’s a trap because in our haste to create new content, we do the easy thing – start writing about how our product or service is newer, better, different. That kind of content might help generate awareness amongst buyers, but it fails at generating something much more important: Credibility.Continue Reading →
As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications.Continue Reading →
Benefitfocus is on a mission to re-shape the benefits industry. With one out of fourteen Americans electing their employee benefits using our technology, and $49 billion of annual transactions taking place on our solution, we have the ability to ignite the entire ecosystem and have embarked upon a journey to evolve into a true platform company: connecting buyers with sellers. As our first ever Analyst Relations Manager, you will be responsible for defining and executing a program that informs our new strategic direction and builds working relationships with key industry analysts.
We are looking for a seasoned Analyst Relations Manager to develop and implement a successful, results-oriented Analyst Relations Program. You will be an integral member of the marketing team helping to create a category as well as develop and grow relationships with analysts and influencers in relevant markets. You will be highly collaborative and will work closely with senior executives across business units, sectors, and portfolio offerings in a highly complex environment. Continue Reading →
As the Director, Global Digital Experience you will be responsible for the finding, collection, curation, placement, promotion, and distribution of all AR related assets and other approved assets from a wide variety of sources e.g. PR, Content Central, Product Management, Product Marketing, Global Customer Program, etc.
The AR team is involved with the creation of hundreds of different types of marketing assets every year ranging from very high-value Analyst Research reports, complex multi-media assets, to in-depth Customer Case Studies, product briefings, and Voice of Customer reports.
Each of these assets plays a very valuable part in our internal and external communication, in sales and marketing strategies, and serve as a notable differentiator with our competition. In addition the AR team is exposing a wide range of high-value technical and business Oracle content towards both customers and the analyst community to inform, educate, and motivate them in their quest for useful, informative and usable content. Continue Reading →
Canonical is the company behind Ubuntu, the leading operating system for container, cloud, and hyperscale computing. The majority of public cloud workloads and large-scale private cloud deployments are on Ubuntu. Ubuntu is also the preferred choice to develop and run applications such as AI or blockchain and leading in IoT with new smart gateways, self-driving cars and advanced robots being developed.
Canonical provides enterprise products, support and services for Ubuntu. Established in 2004, Canonical is a privately held company.
Canonical is looking for a Communications Manager to help drive the global media, analyst and social program across all divisions. Reporting to the Communications Director, this new London based role has been created to provide support to a busy and exciting communications function across Canonical. Continue Reading →
WE’RE USHERING A NEW ERA OF DATA PARTICIPATION. INTERESTED?
Collibrians are building a new way for all data users to have access to trustworthy data so they can make good data-driven decisions. We have modeled the Collibra platform after the best collaborative digital communities to be flexible, transparent, and human. We’ve replaced rigid rules with open collaboration. The result is data governance that’s second nature, from day one. If you’re interested in joining the team, look no further.
HOW YOU’LL MAKE AN IMPACT AT COLLIBRA:
Collibra is looking for an experienced Senior Analyst Relations Manager to run our global analyst and influencer relations program. The scope of the role will include developing and leading the AR program strategy and execution by building collaborative relationships with influential analysts, industry experts and influencers, executive spokespeople, product strategy, and marketing leaders. We need an energetic self-starter who has successfully built and developed strong, impactful analyst relations programs before, and knows how to apply those relationship-building approaches to industry thought leaders and market influencers. Our ideal candidate has an analytical mindset with experience in the enterprise tech space, ideally dealing with data management, data governance, or data privacy. This position reports to the Head of Communications. Continue Reading →
The Senior Analyst Relations Manager will be responsible for developing positive relationships with leading industry analysts and securing coverage from key firms to amplify Equinix’s strategy, differentiation and role in the Cloud and IT Infrastructure space.
- Detail oriented, self-starter, team player with strong knowledge of telecom, colocation, cloud and IT landscape
- Must bring experience working with lead analysts from Gartner in their IT Infrastructure sector, particularly cloud and networking segments
- This position reports to the Director of Global Analyst Relations and is based at headquarters in Redwood City, CA
Amdocs is seeking an Industry Analyst Relations Manager to join its highly experienced and dedicated Industry Analyst Relations team. In this role the individual will be responsible for the planning, execution, management and measurement of strategic AR programs, primarily focused on (but not restricted to) Amdocs Media business, a leading global provider of premium content services and media technology solutions.
As part of a closely connected AR team within Corporate Marketing, you will collaborate with senior internal stakeholders, business leaders and subject matter experts as well as Amdocs’ established and growing network of global and specialist analyst firms, helping to engage and develop relationships and build advocacy for Amdocs’ leading capabilities in the communications and media industries.
Desired Skills & Experience
- An Analyst Relations professional with 3-5+ years of experience in the planning, development and execution of global AR programs in a B2B technology environment, preferably telecommunications and / or media
- Whilst not essential, knowledge of the media technology space and existing analyst relationships within would be an advantage
- Strategic thinker with tactical execution skills; a flexible multi-tasker balancing long term relationship management with short term program goals
- Grasp of new technologies and approaches and their business impact
- A team player, contributor and collaborator able to effectively operate in a multi-national and cross functional environment
- An ambassador with the ability to broker successful working relationships with internal clients and external influencers, engendering goodwill, trust and advocacy
- Strong interpersonal communication with listening, writing and articulation skills, balancing attention to detail with management level summation
- Creative thinker with experience integrating analyst relations with other programs eg social media for optimal effect
- Location flexible, but London preferred. Some travel required (less than 20%)
- BA/BS degree or equivalent experience
- Design and development of proactive campaigns to optimize positioning of Amdocs via the industry analyst channel
- Manage all elements of Amdocs Media AR program from concept to results, including:
- Timely response to incoming analyst requests to maximize coverage opportunities
- Key report management – identification, contribution and submissions, fact review and Amdocs-analyst liaison
- Relationship development and maintenance, ‘business as usual’ communications (inquiries, briefings, etc) and planned campaigns eg roadshows and events
- AR training and guidance for spokespeople
- Identification of and enrollment in cross-team opportunities and fund raising
- Program measurement and reporting
- Support team planning and preparation of analyst activity at Amdocs and industry events;
- Assist procurement and internal customers with subscription spend and paid for analyst engagements such as custom research projects, strategy days, speaking engagements, webinars, etc. as well as shortlisting, relationship and issue management.
- Create effective, timely communications both internally, to highlight AR success and share analyst insights and externally, to support Amdocs ‘sustain leadership’, ‘evangelize the brand’ and ‘expand and diversify’ AR goals
All Amdocs roles require strong verbal and written communications skills, position-appropriate mentoring/leadership abilities, ability to quickly master new systems and/or processes, capacity to stay organized while managing competing priorities, and a deep customer service orientation, both internally and externally.
VUBIQUITY, part of Amdocs (NASDAQ: DOX), connects content owners and video providers to deliver entertainment to viewers on any screen. Working with 600+ leading film studios, television networks, independent producers and Digital First providers, VUBIQUITY brings premium content to over 1,000 global video distributors. VUBIQUITY has offices in Los Angeles, Toronto and London. For the latest company news, follow us on Twitter @VUBIQUITY or visit www.vubiquity.com.
Amdocs is a leading software and services provider to communications and media companies of all sizes, accelerating the industry’s dynamic and continuous digital transformation. With a rich set of innovative solutions, long-term business relationships with 350 communications and media providers, and technology and distribution ties to 600 content creators, Amdocs delivers business improvements to drive growth. Amdocs and its 25,000 employees serve customers in over 85 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $4.0 billion in fiscal 2018. For more information, visit Amdocs at www.amdocs.com
For more information and to apply for this role, please contact firstname.lastname@example.org
What is the future of Analyst Relations looking like? How is our field evolving?
Have you recently thought about:
- Whether AR is evolving into “Influencer Relations”?
- How AR is changing to meet the evolving IT industry analyst firm landscape?
- How AR can adapt to — and adopt — new ways of measuring AR productivity and effectiveness?
- What the “next chapter” in the AR field will be?
Cylance is seeking an Analyst Relations Manager to help with Cylance’s strategy for working with industry analysts (Gartner, IDC, ESG, etc.), major technology organizations, and government organizations that drive regulatory issues. You will report the VP of Product & Solutions Marketing and be responsible for an industry relations program while working closely with our executive leadership. Cylance is currently disrupting enterprise markets and as well as the consumer market space, so we are seeking an individual with industry relations expertise in both markets. Continue Reading →
Gartner Symposium, Gartner’s flagship event in Europe, attracted more than 8,000 visitors this year, and met or exceeded expectations, at least mine. The analysts were brilliant, inspiring speakers on stage and great advisors in the one2one meetings.
This was the first time in Europe that Mike Harris delivered the keynote, having taken over from Peter Sondergaard in the summer. It was a hard act to follow: Many attendees knew Sondergaard as an exceptionally gifted and inspiring speaker. Harris was different, of course. His presentation was strong and dynamic – and he came across as being very present, open and humble.
Harris outlined Gartner’s “Continuous Next” concept, referring to how the pace of innovation is accelerating and disrupting business models, and outlining the need for organizations to adapt to be successful. CIOs must adopt the role of business innovator and enabler, he said, and must interact with C-suite leaders to secure the foundation of digital business. In the era of Continuous Next, the CIO assumes responsibility for digital products and therefore controls not only technology and operations, but should also drive cultural change for the benefit of digital or business transformation. CIOs must also consider digital ethics before adopting new technologies.
Harris also noted that traditional enterprise roles, including HR, Sales, Marketing, Finance, Legal, Supply Chain will change as they all become digital. Continue Reading →
Time to renew your Gartner subscription?
Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion with users in vendor organisations are Gartner for General Managers, Gartner for Sales Leaders, Gartner for Marketing Leaders, etc.
Following our latest discussion group on the subject, the IIAR is conducting a discussion group for members to exchange the issues they face when being sold bundled products. This will enable members to discuss ways to get the best value without disclosing individual price. IIAR will then present these findings to Gartner for their feedback and help Gartner sales teams improve client satisfaction. Continue Reading →
Analyst relations seems straightforward enough – as a tech vendor, you relate key milestones and elements of strategy to those industry analysts who you think will have the greatest reach to your target market. Right? In my opinion though, the best analyst relations professionals also flip that model. With just as much vigour and interest, they ensure that the leaders in the company are not only aware of overall market trends and emerging technologies that could impact short term AND long term revenues, but they also consider how best to respond to market indicators. How do you do THAT? It’s like inserting yourself into the C-Suite, or as part of the Office of the CEO or Strategy team. How do you get senior executive leaders to listen? And more importantly, to take action based on the market trends you bring them? Continue Reading →
Hot on the heels of yesterday’s IIAR Webinar with CXP Group (they’ve dropped “le” to my great chagrin), here’s a quick interview summing-up their coverage areas and why analyst relations (AR) professionals should give them a call. With Yannick Carriou (LinkedIn, @YCarriou), Chairman and CEO and Jean-Christophe Bodhuin (LinkedIn, @JCBodhuin), SVP & UK Managing Director, UK Operations from of CXP Group, interviewed by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board.
- Why should AR pros call CXP Group?
- IIAR Webinar: Le CXP Group, a European powerhouse?
- Le CXP Group moves to consulting – CEO Yannick Carriou interviewed
- German analyst firms: die große Konsolidierung
- CXP Group – A European analyst powerhouse in formation?
- IIAR Webinar: with Laurent Calot, CEO of CXP Group – April 23 @ 16:00 BST
- Gallic research firms get cosy: after taking on Germany, CXP and PAC merge
- Le CXP and BARC merge: ignore local firms at your perils
- [ANALYST FIRM NEWS] John Leigh joins PAC UK
- Smart move: PAC buys Berlecon
- September IIAR London Forum Featured European Analyst Panel
- Reminder to Register for IIAR London Forum – Thursday, Sept 16th
Although crisis situations can at times feel out-of-the-blue, AR nightmares can usually be solved by adhering to a simple to follow maxim: it’s all about communicating what you can, when you can.
However, in an escalating crisis of epic proportions, it’s important to ensure that you, as an Analyst & Influencer Relations specialist, tend to your priority analyst relationships first and foremost.
Here are three simple tips for how to survive your first crisis as an AR professional working within an escalating crisis, or in a PR nightmare scenario where you’re asked to give advice on how to inform the analyst community. It can be anything from a briefing which has gone off the rails to an issue in a local market that mushrooms into a global performance or critical security flaw.
No matter the issue, there are ways as guardians of the relationships our Vendors have with Industry Analysts, that can be replicated across most B2B technology and marketing companies. Continue Reading →
When I was a management consultant, I couldn’t describe what I did. Not to my parents, not to strangers. Not in a way that convinced them I had a real occupation, and maybe I didn’t.
Try describing what an “industry analyst” does: “Research, writing, 30-minute consulting engagements.”
“But you can’t solve any problem in 30 minutes.”
“Just watch me.”
“You don’t know anything about the company.”
“I know something.”
“But — but — but –”
The assumption most people make is that marketing problems are unique. Perfect knowledge of the context, the company, its tech stack is required to construct a solution. This assumption is false. Continue Reading →