As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications.Continue Reading →
Tag Archives | AR
Benefitfocus is on a mission to re-shape the benefits industry. With one out of fourteen Americans electing their employee benefits using our technology, and $49 billion of annual transactions taking place on our solution, we have the ability to ignite the entire ecosystem and have embarked upon a journey to evolve into a true platform company: connecting buyers with sellers. As our first ever Analyst Relations Manager, you will be responsible for defining and executing a program that informs our new strategic direction and builds working relationships with key industry analysts.
We are looking for a seasoned Analyst Relations Manager to develop and implement a successful, results-oriented Analyst Relations Program. You will be an integral member of the marketing team helping to create a category as well as develop and grow relationships with analysts and influencers in relevant markets. You will be highly collaborative and will work closely with senior executives across business units, sectors, and portfolio offerings in a highly complex environment. Continue Reading →
As the Director, Global Digital Experience you will be responsible for the finding, collection, curation, placement, promotion, and distribution of all AR related assets and other approved assets from a wide variety of sources e.g. PR, Content Central, Product Management, Product Marketing, Global Customer Program, etc.
The AR team is involved with the creation of hundreds of different types of marketing assets every year ranging from very high-value Analyst Research reports, complex multi-media assets, to in-depth Customer Case Studies, product briefings, and Voice of Customer reports.
Each of these assets plays a very valuable part in our internal and external communication, in sales and marketing strategies, and serve as a notable differentiator with our competition. In addition the AR team is exposing a wide range of high-value technical and business Oracle content towards both customers and the analyst community to inform, educate, and motivate them in their quest for useful, informative and usable content. Continue Reading →
Canonical is the company behind Ubuntu, the leading operating system for container, cloud, and hyperscale computing. The majority of public cloud workloads and large-scale private cloud deployments are on Ubuntu. Ubuntu is also the preferred choice to develop and run applications such as AI or blockchain and leading in IoT with new smart gateways, self-driving cars and advanced robots being developed.
Canonical provides enterprise products, support and services for Ubuntu. Established in 2004, Canonical is a privately held company.
Canonical is looking for a Communications Manager to help drive the global media, analyst and social program across all divisions. Reporting to the Communications Director, this new London based role has been created to provide support to a busy and exciting communications function across Canonical. Continue Reading →
WE’RE USHERING A NEW ERA OF DATA PARTICIPATION. INTERESTED?
Collibrians are building a new way for all data users to have access to trustworthy data so they can make good data-driven decisions. We have modeled the Collibra platform after the best collaborative digital communities to be flexible, transparent, and human. We’ve replaced rigid rules with open collaboration. The result is data governance that’s second nature, from day one. If you’re interested in joining the team, look no further.
HOW YOU’LL MAKE AN IMPACT AT COLLIBRA:
Collibra is looking for an experienced Senior Analyst Relations Manager to run our global analyst and influencer relations program. The scope of the role will include developing and leading the AR program strategy and execution by building collaborative relationships with influential analysts, industry experts and influencers, executive spokespeople, product strategy, and marketing leaders. We need an energetic self-starter who has successfully built and developed strong, impactful analyst relations programs before, and knows how to apply those relationship-building approaches to industry thought leaders and market influencers. Our ideal candidate has an analytical mindset with experience in the enterprise tech space, ideally dealing with data management, data governance, or data privacy. This position reports to the Head of Communications. Continue Reading →
The Senior Analyst Relations Manager will be responsible for developing positive relationships with leading industry analysts and securing coverage from key firms to amplify Equinix’s strategy, differentiation and role in the Cloud and IT Infrastructure space.
- Detail oriented, self-starter, team player with strong knowledge of telecom, colocation, cloud and IT landscape
- Must bring experience working with lead analysts from Gartner in their IT Infrastructure sector, particularly cloud and networking segments
- This position reports to the Director of Global Analyst Relations and is based at headquarters in Redwood City, CA
Amdocs is seeking an Industry Analyst Relations Manager to join its highly experienced and dedicated Industry Analyst Relations team. In this role the individual will be responsible for the planning, execution, management and measurement of strategic AR programs, primarily focused on (but not restricted to) Amdocs Media business, a leading global provider of premium content services and media technology solutions.
As part of a closely connected AR team within Corporate Marketing, you will collaborate with senior internal stakeholders, business leaders and subject matter experts as well as Amdocs’ established and growing network of global and specialist analyst firms, helping to engage and develop relationships and build advocacy for Amdocs’ leading capabilities in the communications and media industries.
Desired Skills & Experience
- An Analyst Relations professional with 3-5+ years of experience in the planning, development and execution of global AR programs in a B2B technology environment, preferably telecommunications and / or media
- Whilst not essential, knowledge of the media technology space and existing analyst relationships within would be an advantage
- Strategic thinker with tactical execution skills; a flexible multi-tasker balancing long term relationship management with short term program goals
- Grasp of new technologies and approaches and their business impact
- A team player, contributor and collaborator able to effectively operate in a multi-national and cross functional environment
- An ambassador with the ability to broker successful working relationships with internal clients and external influencers, engendering goodwill, trust and advocacy
- Strong interpersonal communication with listening, writing and articulation skills, balancing attention to detail with management level summation
- Creative thinker with experience integrating analyst relations with other programs eg social media for optimal effect
- Location flexible, but London preferred. Some travel required (less than 20%)
- BA/BS degree or equivalent experience
- Design and development of proactive campaigns to optimize positioning of Amdocs via the industry analyst channel
- Manage all elements of Amdocs Media AR program from concept to results, including:
- Timely response to incoming analyst requests to maximize coverage opportunities
- Key report management – identification, contribution and submissions, fact review and Amdocs-analyst liaison
- Relationship development and maintenance, ‘business as usual’ communications (inquiries, briefings, etc) and planned campaigns eg roadshows and events
- AR training and guidance for spokespeople
- Identification of and enrollment in cross-team opportunities and fund raising
- Program measurement and reporting
- Support team planning and preparation of analyst activity at Amdocs and industry events;
- Assist procurement and internal customers with subscription spend and paid for analyst engagements such as custom research projects, strategy days, speaking engagements, webinars, etc. as well as shortlisting, relationship and issue management.
- Create effective, timely communications both internally, to highlight AR success and share analyst insights and externally, to support Amdocs ‘sustain leadership’, ‘evangelize the brand’ and ‘expand and diversify’ AR goals
All Amdocs roles require strong verbal and written communications skills, position-appropriate mentoring/leadership abilities, ability to quickly master new systems and/or processes, capacity to stay organized while managing competing priorities, and a deep customer service orientation, both internally and externally.
VUBIQUITY, part of Amdocs (NASDAQ: DOX), connects content owners and video providers to deliver entertainment to viewers on any screen. Working with 600+ leading film studios, television networks, independent producers and Digital First providers, VUBIQUITY brings premium content to over 1,000 global video distributors. VUBIQUITY has offices in Los Angeles, Toronto and London. For the latest company news, follow us on Twitter @VUBIQUITY or visit www.vubiquity.com.
Amdocs is a leading software and services provider to communications and media companies of all sizes, accelerating the industry’s dynamic and continuous digital transformation. With a rich set of innovative solutions, long-term business relationships with 350 communications and media providers, and technology and distribution ties to 600 content creators, Amdocs delivers business improvements to drive growth. Amdocs and its 25,000 employees serve customers in over 85 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $4.0 billion in fiscal 2018. For more information, visit Amdocs at www.amdocs.com
For more information and to apply for this role, please contact firstname.lastname@example.org
What is the future of Analyst Relations looking like? How is our field evolving?
Have you recently thought about:
- Whether AR is evolving into “Influencer Relations”?
- How AR is changing to meet the evolving IT industry analyst firm landscape?
- How AR can adapt to — and adopt — new ways of measuring AR productivity and effectiveness?
- What the “next chapter” in the AR field will be?
Cylance is seeking an Analyst Relations Manager to help with Cylance’s strategy for working with industry analysts (Gartner, IDC, ESG, etc.), major technology organizations, and government organizations that drive regulatory issues. You will report the VP of Product & Solutions Marketing and be responsible for an industry relations program while working closely with our executive leadership. Cylance is currently disrupting enterprise markets and as well as the consumer market space, so we are seeking an individual with industry relations expertise in both markets. Continue Reading →
Gartner Symposium, Gartner’s flagship event in Europe, attracted more than 8,000 visitors this year, and met or exceeded expectations, at least mine. The analysts were brilliant, inspiring speakers on stage and great advisors in the one2one meetings.
This was the first time in Europe that Mike Harris delivered the keynote, having taken over from Peter Sondergaard in the summer. It was a hard act to follow: Many attendees knew Sondergaard as an exceptionally gifted and inspiring speaker. Harris was different, of course. His presentation was strong and dynamic – and he came across as being very present, open and humble.
Harris outlined Gartner’s “Continuous Next” concept, referring to how the pace of innovation is accelerating and disrupting business models, and outlining the need for organizations to adapt to be successful. CIOs must adopt the role of business innovator and enabler, he said, and must interact with C-suite leaders to secure the foundation of digital business. In the era of Continuous Next, the CIO assumes responsibility for digital products and therefore controls not only technology and operations, but should also drive cultural change for the benefit of digital or business transformation. CIOs must also consider digital ethics before adopting new technologies.
Harris also noted that traditional enterprise roles, including HR, Sales, Marketing, Finance, Legal, Supply Chain will change as they all become digital. Continue Reading →
Time to renew your Gartner subscription?
Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion with users in vendor organisations are Gartner for General Managers, Gartner for Sales Leaders, Gartner for Marketing Leaders, etc.
Following our latest discussion group on the subject, the IIAR is conducting a discussion group for members to exchange the issues they face when being sold bundled products. This will enable members to discuss ways to get the best value without disclosing individual price. IIAR will then present these findings to Gartner for their feedback and help Gartner sales teams improve client satisfaction. Continue Reading →
Analyst relations seems straightforward enough – as a tech vendor, you relate key milestones and elements of strategy to those industry analysts who you think will have the greatest reach to your target market. Right? In my opinion though, the best analyst relations professionals also flip that model. With just as much vigour and interest, they ensure that the leaders in the company are not only aware of overall market trends and emerging technologies that could impact short term AND long term revenues, but they also consider how best to respond to market indicators. How do you do THAT? It’s like inserting yourself into the C-Suite, or as part of the Office of the CEO or Strategy team. How do you get senior executive leaders to listen? And more importantly, to take action based on the market trends you bring them? Continue Reading →
Hot on the heels of yesterday’s IIAR Webinar with CXP Group (they’ve dropped “le” to my great chagrin), here’s a quick interview summing-up their coverage areas and why analyst relations (AR) professionals should give them a call. With Yannick Carriou (LinkedIn, @YCarriou), Chairman and CEO and Jean-Christophe Bodhuin (LinkedIn, @JCBodhuin), SVP & UK Managing Director, UK Operations from of CXP Group, interviewed by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board.
- Why should AR pros call CXP Group?
- IIAR Webinar: Le CXP Group, a European powerhouse?
- Le CXP Group moves to consulting – CEO Yannick Carriou interviewed
- German analyst firms: die große Konsolidierung
- CXP Group – A European analyst powerhouse in formation?
- IIAR Webinar: with Laurent Calot, CEO of CXP Group – April 23 @ 16:00 BST
- Gallic research firms get cosy: after taking on Germany, CXP and PAC merge
- Le CXP and BARC merge: ignore local firms at your perils
- [ANALYST FIRM NEWS] John Leigh joins PAC UK
- Smart move: PAC buys Berlecon
- September IIAR London Forum Featured European Analyst Panel
- Reminder to Register for IIAR London Forum – Thursday, Sept 16th
Although crisis situations can at times feel out-of-the-blue, AR nightmares can usually be solved by adhering to a simple to follow maxim: it’s all about communicating what you can, when you can.
However, in an escalating crisis of epic proportions, it’s important to ensure that you, as an Analyst & Influencer Relations specialist, tend to your priority analyst relationships first and foremost.
Here are three simple tips for how to survive your first crisis as an AR professional working within an escalating crisis, or in a PR nightmare scenario where you’re asked to give advice on how to inform the analyst community. It can be anything from a briefing which has gone off the rails to an issue in a local market that mushrooms into a global performance or critical security flaw.
No matter the issue, there are ways as guardians of the relationships our Vendors have with Industry Analysts, that can be replicated across most B2B technology and marketing companies. Continue Reading →
When I was a management consultant, I couldn’t describe what I did. Not to my parents, not to strangers. Not in a way that convinced them I had a real occupation, and maybe I didn’t.
Try describing what an “industry analyst” does: “Research, writing, 30-minute consulting engagements.”
“But you can’t solve any problem in 30 minutes.”
“Just watch me.”
“You don’t know anything about the company.”
“I know something.”
“But — but — but –”
The assumption most people make is that marketing problems are unique. Perfect knowledge of the context, the company, its tech stack is required to construct a solution. This assumption is false. Continue Reading →
Andrew Hsu‘s (LinkedIn) views on AR prioritization are handy. In a recent presentation, he stressed the role of prioritisation in helping us to think about AR, be more refined than our instincts can allow and to help us justify the choices we made when we allocated limited Analyst Relations resources.
Andrew’s starting point is the need to make smart, big bets. Rather than randomly allocating effort without focussing on influence, we want to focus our energy on a smaller number of analysts and, I think it’s implied, to boost the impact of the analysts we prioritize.
The common-sense of AR is problematic. We focus on the people we know, the ones who are cynical about our brand and the ones with whom we do the most business. Instead, Andrew says that we need to focus on both our business goals and the attributes of the analysts. He hits the nail on the head when he says that AR people are often ‘doing God’s work’ – merely serving the analysts. Instead, we need to focus on the timely needs of the business. Continue Reading →
The IIAR is pleased to present the addition of three new members to the IIAR Board as a result of this years’ elections held in June.
Please help us welcome Beth, Suzannah and Aniruddho to the IIAR Board, for terms that run from July 1, 2018 through to June 30, 2020. Continue Reading →
Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel.
The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum, Suwen Chen’s presentation showed, using data from Gartner, Inc., that there were more Cool Vendors in Israel than, for example, in China and the UK added together. The gap is widening: It has grown from 15 Cool Vendors in 2012 to 33 last year and 35 in 2016. The count could be even higher if we account for the many Cool Vendors originally founded, funded and staffed in Israel which have moved headquarters to the USA, such as Loom Systems. Twenty firms founded in Israel have gained the designation so far this year. More will probably be added in the rounds of Cool Vendors later this month and in September. Continue Reading →
Today’s guest post is a long(wish) read by Jon Collins from GigaOm (LinkedIn, @jonno) following our IIAR Webinar on “How not to be an industry analyst?“
If you enjoy this, why not check his “How not to write an autobiography?“
Introduction – a glass of wine…
For a start, a bit of background. I never meant to be an industry analyst, not as such: indeed, having done my time as a programmer, then IT manager and various forms of consultant, I hadn’t a clue what one was. Back in 1998, I was responsible for training and other informational services at a mid-sized consulting firm when a report from a company called “Butler Group” came across my desk. That was my first connection with the world of analysts.
A year or so later, I was looking for something new (a cyclic habit in my career); I was also drinking a rather fine glass or two of red, when I stumbled across an advert from Bloor Research. With my inhibitive defences down, I banged off an email straight away. I barely had time to regret it, as the following Monday I went for an interview… and the rest is an 18-year career.
These were exciting times. At the turn of the millennium the dot-com was still bubbling up: we launched a couple of web sites and face to face forums at the time (IT-Director and IT-Analysis) and set to making the most of the complexity and uncertainty, charging for clarity and simplicity. I remain proud of my 2001 report about the inevitable move towards universal service provision. We call it the cloud these days.
I paraphrase history, but by and large, analyst firms emerged in the mid-1990’s, as attention moved from bespoke ‘turnkey’ solutions and towards custom-built software. From there, they made sure to cover the space like any good ecosystem. So, has anything changed, over the past two decades?
I have worked for a variety of smaller firms and I have done a short stint at a bigger one —IDC. I’ve spent an awful lot of time hanging out with analysts, AR professionals and the firms they represent. I’ve also spent some time not being analyst, working behind the scenes to help some of the largest vendors tell their stories. And this, to an extent, is mine.
I don’t know if you are familiar with the C.S.Lewis classic, The Screwtape Letters — written from an old devil to a little demon? In a similar vein, I thought I’d capture some of the things I might tell my younger self. As they say, getting it wrong is the best form of experience, and it is good to share.